Content Specialist January **** - June ****

Project management oversight of 400+ digital and print creative, tactical, and editorial brand deliverables across omni-channels.

Managed internal and external communications and

expectations with cross-functional teams, key stakeholders, sponsors, agencies, accounts, and other departments. Developed workflows, calendars, timelines, budget scopes, objectives, resource requirements, and key finding reports. Leveraged IRI and Nielsen data, research, and trends to generate insights to understand consumer and foodservice behavior.

Led creative direction, collaborations, and quality control throughout agile project life cycle to ensure brand standards, and strategies were met.

MCCORMICK &

COMPANY

443-***-**** ad2v85@r.postjobfree.com Digital Portfolio Link Education

Old Dominion University

Bachelors of Science, Fashion Merchandising

Graduated May 2020

Carroll County Technology Center

Certified, Apparel Textiles & Design

Graduated May 2015

Work Experience

Public Relations Intern January 2020 - March 2020 Coordinated brand projects related to social media campaigns, podcasts, influencer outreach, and event planning.

Assisted in digital advertising strategy for Facebook and Google Ads to increase audience reach and leads.

Gathered media kits and press releases to develop, organize and analyze upcoming campaigns.

MERIDIAN

GROUP

AGENCY

Skills

Adobe Workfront

Monday

Asana

SEO

CRM

IRI

Scrum

Microsoft Office

Google Analytics

Hubspot

Cision

Merchandise Planning

Account Planning

Marketing Analytics

Branding

Sales

Design

Editing

Editorial Intern August 2019 - November 2019

Analyzed relevant trend reports to seek out new pitch strategies and key objectives that would inspire the audience.

Published and edited long-form and short-form fashion, food, and wellness blogs weekly to online digital platform. Performed search engine optimization (SEO) resulting in higher site traffic from utilizing long-tail keywords, meta titles, and description tags.

SOCIETY19

MAGAZINE

Digital Marketing Intern May 2019 - August 2019

Planned, developed, and managed brand strategies to drive site traffic and increase brand awareness.

Optimized account planning processes to drive revenue, and increase brand loyalty.

Established key performance indicators (KPIs) to drive growth and ROI, keep our team our track, and organize resources for projects.

GROOVE

COMMERCE

AGENCY

JAZZMIN COLLINS

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