DON MITCHELL

Atlanta, GA ad2v57@r.postjobfree.com 404-***-****

LinkedIn: linkedin.com/in/donfmitchell

EXECUTIVE MARKETING LEADER

Accomplished B2B Marketing Leader with over 15 years of experience crafting and executing innovative marketing strategies. Known for driving revenue growth, optimizing customer acquisition, and leading high-performing teams. Skilled in using Strategic Planning, Lead Generation, and Team Leadership to drive impactful results in competitive markets. Skills include:

Brand Planning & Execution•Strategic & TacticalMarketing•SEO• Demand Generation • Account Based Marketing •Pipeline Management•CRM•Multi-Channel Marketing•Digital Marketing•Staff Development•Recruiting•Multi-Channel Marketing•Lead Generation & Conversion•CRM & CustomerRelations•Market Analysis & Segmentation•Marketing Automation Tools•Strategic Planning

•Business Development•Team Building & Leadership

PROFESSIONAL EXPERIENCE

LEADCOVERAGE - STRATEGIC GROWTH CONSULTANT Atlanta, GA August 2023 - Current

Accountable for strategic consultation across diverse supply chain accounts, overseeing the development and execution of high-impact lead generation and demand generation initiatives aimed at driving revenue.

● Integral to this role was orchestrating comprehensive marketing strategies including marketing automation, paid media utilization, and social media campaigns.

● Responsibilities included content creation and dissemination, SEO optimization, and meticulous adherence to pertinent data privacy regulations.

● Additionally, actively contributed expertise to company-wide marketing endeavors spanning Social Media, SEO, Website Development, Tradeshows, and other multifaceted projects.

TAI SOFTWARE – Director Of Marketing Huntington Beach, CA January 2023 - May 2023

Created and managed annual budget, brand plan and lead gen campaigns. Exceeded target KPIs in the role's first, second and third month by successfully executing strategic inbound and outbound lead generation initiatives in the Saas Supply Chain vertical. Functional areas of accountability spanned team building, leadership, project management, performance improvement, creative development, and quality improvement.

● Implemented a strategy that increased the marketable database by 50% in the second month in my position.

● Improved marketing qualified leads by 100% in the first full quarter in the role.

● Adjusted corporate website improving SEO by over 200%.

● Supervised and facilitated the production of marketing projects, including branding, public relations, ABM campaigns, paid search, SEO, trade shows, targeted mailings, website, blog, email marketing, sales collateral and sales enablement tools.

ABBADOX – Head Of Marketing Aventura, Fl - 2022 Recruited, directed and managed product and corporate marketing staff. Created and managed the annual budget and brand plan.

● Exceeded target KPIs in the first full quarter by successfully executing strategic inbound and outbound lead generation initiatives in the Health Tech vertical

● Accountable for team building, leadership, project management, performance improvement,creative development, and quality improvement.

● Implemented a strategy that increased the marketable database from 1,500 to 15,000 in the second week in my position.

● Improved marketing qualified leads by 2,400% in the first full quarter in the role.

● Adjusted corporate website improving SEO by over 200%.

● Supervised and facilitated the production of marketing projects, including rebranding, public relations, trade shows, targeted mailings, website, blogs, email marketing, and sales enablement collateral.

TRANSFLO - SENIOR DIRECTOR OF MARKETING Tampa, FL September 2018- March 2022

● Exceeded target KPIs year-over-year by successfully executing strategic lead-generation initiatives.

● Produced annual strategic marketing plans and budgets for the company.

● Implemented a strategy that increased SQLs by 300%, totaling $103 million in potential revenue in 2019, $150 million in 2020, and $300 million in 2021.

● Updated marketing tech stack to include Pardot (integrated with Salesforce), ZoomInfo, SalesLoft, Brightedge (SEO), Google Analytics, Hootsuite (social), and Google Search Console.

SOCIAL BUTTERFLY MARKETING - VP MARKETING & BUSINESS DEVELOPMENT Marietta, GA 2009-2018

● Developed strategic marketing plans for B2C and B2B companies, increasing lead generation.

● Supervised execution of strategic plans, including brand development, content generation, and sales integration.

● Successfully implemented lead generation strategies, increasing ROI and inbound traffic for multiple clients.

ARISE VIRTUAL SOLUTIONS - DIRECTOR

Miramar, FL 2008-2009

● Produced strategic marketing and brand plans for the company.

● Executed aggressive inbound and outbound pipelines, resulting in an 800% increase in acquisitions.

● Developed infrastructure for international sales offices and led scalable teams in aggressive lead-generation campaigns.

MINDPOWER INC. - VICE PRESIDENT MARKETING AND SALES Atlanta, GA 2007-2008

● Implemented aggressive lead generation plans focused on Health and Wealth verticals, increasing RFP requests and signed contracts significantly.

● Led marketing projects, including brand development, social media strategy, and trade shows.

SEE SEE EYE - VICE PRESIDENT MARKETING AND ACCOUNT SERVICES Atlanta, GA 1997–2006

● Improved operational efficiency and performance, reducing expenses by 50% while increasing RFP requests and new revenue.

● Supervised business development teams and maintained high-profile accounts.

EDUCATION

● B.A. Communications, Virginia Tech, Blacksburg, VA

● Six Sigma Green Belt Certification, Emory University, Atlanta, GA

● Pragmatic Marketing Certification, Pragmatic Institute

TECHNICAL SKILLS

Microsoft Office • Google Analytics • Brightedge SEO Platform • Pardot • Google Search Console • MailChimp • HubSpot • Google Ads • Hootsuite • Salesforce • SalesLoft • Various Social Platforms • ZoomInfo • Prezi • SurveyMonkey

PERSONAL ACCOMPLISHMENTS

● University of South Florida - Muma College of Business Advisory Board Member

● Eagle Scout, Boy Scouts of America

● Varsity Letterman - Wrestling, Virginia Tech

● Volunteer Coach - Walton Youth Cross Country, Wrestling, and Track & Field

● Co-Chair, East Side Elementary School Foundation, Candlelight Gala

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