Social Media Marketing Specialist

ANA ARGUETA

Experienced marketing specialist skilled in strategic initiatives for brand growth. Proficient in market research, digital marketing, social media, and content creation. Proven ability to analyze trends, target audiences, and run effective data-driven campaigns. Strong communication skills, collaborating well with cross-functional teams and conveying marketing concepts to diverse stakeholders. Creative Director overseeing a team of 8 professionals, responsible for managing creative processes for over 25 brands Expertise in developing and executing end-to-end concepts, including marketing strategies, print materials, websites, social media campaigns, publications, events, research initiatives, pilot programs, and consumer behavior analysis

Demonstrated success in collaborating with custom clients to create engaging and effective user experiences Proficient in leading comprehensive creative projects from conceptualization to completion Proven ability to manage multifaceted tasks and projects within deadline constraints Strong focus on delivering high-quality and innovative solutions in alignment with client objectives and brand guidelines Track record of achieving positive results in diverse creative environments Keen understanding of market trends, consumer preferences, and industry best practices in the creative and marketing domains Creative Director Nov 2017-July 2020

MARKETING SPECIALIST

305-***-**** **************@*****.*** Bethlehem, PA Spearheaded the development and implementation of integrated marketing communications plans, overseeing associated budgets to ensure efficient resource allocation Successfully managed marketing initiatives, contributing to a notable 20% increase in company revenue Recognized as one of the Top 10 sales representatives nationwide, showcasing exceptional sales performance and market expertise Played a key role in supporting and coordinating communication efforts with stakeholders and clients Implemented strategic tools to facilitate successful sales growth, emphasizing a comprehensive understanding of market dynamics and consumer behavior Sales Marketing Manager August 2020-January 2021

Oversight of front desk, technology, and marketing departments, including the management of visitor greetings, in-person information requests, and internal/external marketing activities Maintained a well-organized and tidy office space, ensuring a professional and welcoming environment Addressed and resolved agents' concerns, drafting meetings for the leadership team to enhance communication and efficiency Collaborated directly with the Director of Agent Services, facilitating effective management and coordination with agents Managed day-to-day office operations, ensuring smooth functionality and optimal efficiency Conducted regular verification processes to ensure that all information within the office was up-to-date and accurate Director of First Impressions and Social Media Manager February 2021-August 2021

Headed the Social Media Marketing Response and Support Team at Colgate, overseeing multi-channel engagement on platforms such as Facebook, Instagram, Twitter, and review sites Led a team responsible for responding to phone calls and handling chats, ensuring a comprehensive omni-channel support approach Maintained a high standard of performance by consistently clearing queues and responding to emails and posts in a timely manner Implemented efficient workflows to enhance team productivity and optimize response times Established and maintained effective communication protocols to ensure seamless coordination within the team and across channels Upheld a commitment to delivering high-quality support and timely responses to uphold brand reputation and customer satisfaction Consumer Affairs Agent

September 2021-December 2021

Served as the Marketing Specialist for a toll-free telecommunications company, managing various aspects of the company's online presence Established and curated content for the company's blog, contributing to thought leadership and engaging with the target audience Initiated the development and expansion of the company's digital media footprint, strategically positioning the brand in the online landscape Oversaw Search Engine Optimization (SEO) strategies to enhance online visibility and ensure optimal search engine rankings Managed and executed paid advertising campaigns to maximize reach and drive targeted traffic Collaborated with cross-functional teams to ensure alignment of marketing strategies with overall business goals Analyzed and reported on key performance indicators (KPIs) to measure the success of digital marketing initiatives Stayed up to date of industry trends and emerging technologies to implement innovative and effective marketing strategies Marketing Specialist

April 2022-Present

Strategic Planning

Communication

Digital Marketing and Social Media Management

Graphic Design

Content Creation

Presentation Skills

Leadership

Customer Service

Analytical

Critical and Creative Thinking

Market research

A/B Testing

Time-management

Active Listening

Adaptability

Resourcefulness

Multi channel campaigns

Problem solving

Bilingual (English and Spanish)

SKILLS

Bachelor’s in Advertising with Multimedia Production Bachelor’s in Cinematography

Ulacit - Universidad de Ciencias y Tecnología 2018-2020 EDUCATION

Master’s in Marketing and Commercial Management

OBS Business School 2022-2023

Thomas English

**************@*****.***

Dan Annetts

***@***.***

REFERENCES

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