Alexandra Leo

*** ****** ******, **, ** ***** 315-***-**** ad2urr@r.postjobfree.com https://www.linkedin.com/in/alexandra-leo/ EDUCATION

MA in Strategic Communication: Integrated Media and Social Networks 3.8 GPA August 2018-May 2021 State University of New York College at Oswego Oswego, NY BA in Public Relations Concentration in Marketing Minor in Health Science August 2014-May 2018 State University of New York College at Oswego Oswego, NY WORK EXPERIENCE

Senior Account Executive, Editorial/Content Manager, Intranet GCI Health New York, NY February 2022-Present

● Project manage client accounts by producing weekly updates, agendas, recaps, and trackers in Airtable and Excel while collaborating with account teams to ensure we are meeting deadlines and maintaining communication

● Lead client calls to review account performance, gather feedback, and collaboratively develop strategic plans to meet client goals and identify and address issues promptly, ensuring minimal disruption to project timelines and client relationships

● Open public offerings, track invoices and work with the finance department to track marketing budget in Excel for company expenses consisting of spokesperson events, award ceremonies, company merchandise, etc.

● Work with account teams to develop client activity reports demonstrating a summary of completed work and billable hours

● Consult with account teams to create customized strategies for clients that align with their strategic vision and brand guidelines

● Create brand messaging, change management plans, strategic playbooks, press releases, social copy, and media monitoring reports, and conduct thorough market research to identify trends for clients in different disease areas like oncology and chronic disease

● Develop talking points and prep physicians and business leaders for interviews with media and broadcast outlets

● Plan and attend client workshops with KOLs to gather feedback, insights and recommendations to apply to future materials Program Manager Informa Pharma Intelligence Remote September 2021-February 2022

● Responsible for day-to-day management of sponsored email campaigns through leading online medical communities exclusively for pharmaceutical brands and Primary Care Physicians, like Doctor Unite, Endocrinologist Nation and Cardiologist Connect

● Created, tested, and deployed client-sponsored email campaigns in Maropost and Litmus, such as eNewsletters, featured discussions and quizzes, to create higher engagement between pharmaceutical brands and medical communities

● Quality-assured client-sponsored email campaigns to ensure flawless execution on behalf of the client

● Worked with the client solutions team to monitor client concerns, creative assets and daily campaign KPIs using Tableau and Lasso to ensure monthly engagement goals were met or exceeded Digital Marketing Specialist Terakeet Syracuse, NY July 2019-September 2021

● Built relationships with relevant online publishers through email correspondence to perform organic SEO strategies for retail brands and achieve clients’ organic search goals consistently

● Worked with account teams to develop outreach campaigns while conceptualizing, outlining, and drafting outreach materials, emails, and contributor articles

● Optimized outreach campaigns through critical analysis of tactics and messaging, publisher responses, and brand placements to continuously improve campaign results while also conducting thorough research to identify opportunities for clients

● Increased response ratio of Warby Parker outreach campaign by 5% from Q4 2020 to Q1 2021 by analyzing and optimizing outreach materials, leading to an upsell for the account

● Conducted and presented SERP analyses monthly to evaluate the relevance of clients’ keyword requests and determine competitor rankings and market trends as a part of the keyword research process, using STAT, GUSA, and MOZ

● Mentored and provided support to Digital Marketing Specialists and Digital Marketing Apprentices who were new to the account or company and taught “Link Intent” training sessions to new hires as a part of the onboarding process SKILLS

● Proficient in Microsoft Office, Google Workspace, Airtable, Hive, Tableau, Lasso and Adobe Photoshop/InDesign

● Daily responsibilities include client communications, relationship building, project management, copy editing, copywriting, outreach, research, data analysis, creative thinking, problem-solving, organization and adaptability