GB G. Kristina Burgos

Treasure Island, FL ***** ad2unj@r.postjobfree.com

PROFESSIONAL

SUMMARY

Marketing Manager, Sales Executive

Salesforce.com Administrator

Administrative and Sales Support

Search and Social Media Optimization

Strategic Market and Competitor Research

Marketing Collateral and Press Releases

Direct mail, Email and PPC campaigns

Customer, Partner and Vendor relations

Trade shows and event management

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring [Number]+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Results-oriented marketing professional bringing more than 15 years of wide-ranging experience executing measurable marketing campaigns for fast-paced Internet companies. Successful driver of membership, traffic and revenue to unprecedented heights. Collaborative team member with steady leadership and positive contributions to group dynamics. SKILLS Public and Media Relations

Digital Marketing

Social Media Platforms

Budgeting and Allocation ?

PeopleSoft

Data Analytics

Partnership Development

Social Media Marketing

Customer Acquisition

Budget Administration

Marketing Campaign

Development

Marketing Campaigns

Brand-Building Strategies

Business Development

Corporate Communications

Strategic Planning

Staff Management

Project Management

Brand Promotion

SEO Optimization

Market Data Collection

SEO

KPI Tracking

Campaign Management

Market Analysis

Customer Relationship

Management (CRM)

Vendor Relations

Software Management

WORK HISTORY

SALESFORCE ADMINISTRATOR & MARKETING 01/2013 to CURRENT MANAGER

FREELANCE REMOTE US

Marketing Manager and Consultant

Proved successful working within tight deadlines and a fast-paced environment.

Set up and controlled user access levels across databases to protect important data.

Modified databases to meet needs and goals determined during planning process.

Conducted tests to identify issues and make necessary modifications. Created and updated database designs and data models. Wrote and maintained technical and functional specifications to document database intentions and requirements.

Developed and updated databases to handle customer data. Implemented security measures to protect vital business data. Designed and developed analytical data structures. Skilled at working independently and collaboratively in a team environment.

Self-motivated, with a strong sense of personal responsibility. Proven ability to learn quickly and adapt to new situations. Worked well in a team setting, providing support and guidance. Worked effectively in fast-paced environments.

Excellent communication skills, both verbal and written. Passionate about learning and committed to continual improvement. Organized and detail-oriented with a strong work ethic. Adaptable and proficient in learning new concepts quickly and efficiently. Used critical thinking to break down problems, evaluate solutions and make decisions.

Built strong relationships with industry professionals and influencers. Created content and promotional materials to drive engagement and conversions.

Deployed well-coordinated campaigns, events and public relations strategies to promote brand.

Planned and executed events and marketing programs to increase qualified leads.

Developed and implemented successful marketing strategies to increase brand visibility and sales performance.

Conducted market analysis and research to identify trends and opportunities.

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Created innovative strategies to drive customer engagement. Developed and presented marketing plans and reports to CEO and shareholders.

Created and managed marketing budget, ensuring maximized ROI. Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns. Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Created and managed social media campaigns to increase brand engagement.

Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Incorporated SEO techniques to verify maximal site exposure to search engine robots and crawlers.

Collaborated with business development personnel to verify compliance with customer requirements.

Developed optimal full-stack content for sites during code review meetings. Defined standardized criteria for adoption of third-party deliverables within website infrastructure.

Crafted SEO-friendly content for websites and blog posts to increase organic traffic.

Performed keyword research to optimize content for SEO. Edited and proofread content to confirm proper grammar, quality and consistency with AP style.

CUSTOMER SERVICE MANAGER 01/2023 to 06/2023

STAR TROLLEY, LLC

Book and schedule reservations for trolley rentals Resolved customer complaints while prioritizing customer satisfaction and loyalty.

Took ownership of customer issues and followed problems through to resolution.

Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.

Collaborated with upper management to improve customer service processes and support structures company-wide.

Followed through with client requests to resolve problems. Kept accurate records to document customer service actions and discussions.

Generated customer satisfaction surveys to analyze results into action plans.

OWNER LIAISON 01/2021 to 03/2021

V-TRIPS VACATION RENTALS

Build and nurture owners to sign on for VTrips to manage their vacation rentals

Solved conflicts and addressed issues that occurred between other entities and business.

Collected and analyzed data and feedback to identify opportunities to improve relationship between other entities and business. Liaised between internal departments and external partners to promote efficient communication and collaboration.

Collaborated with other departments, identifying and addressing areas needing improvement.

Monitored and reported on progress of liaison initiatives, providing feedback to stakeholders.

Prepared and delivered presentations and reports on liaison activities for internal and external stakeholders.

Collected and analyzed data to identify trends and opportunities for improvement.

Responded to inquiries from internal personnel and outside clients immediately, facilitating quick resolution of issues. Coordinated events and meetings with internal and external stakeholders to better understand needs and address concerns.

DIRECTOR OF MARKETING 11/2010 to 12/2013

WORLD CLASS LIGHTING/INTERNATIONAL PARCEL SERVICES Marketing, follow up and closing of sales for chandeliers to hotels and hospitality groups

Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.

Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns. Organized and executed robust, creative experiential marketing events. Developed metrics and measured success in order to further penetrate marketplace.

Planned and executed events and marketing programs to increase qualified leads.

Developed and implemented successful marketing strategies to increase brand visibility and sales performance.

Conducted market analysis and research to identify trends and opportunities.

Created and managed marketing budget, ensuring maximized ROI. Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Developed and presented marketing plans and reports to CEO and shareholders.

Created content and promotional materials to drive engagement and conversions.

Created innovative strategies to drive customer engagement. Built strong relationships with industry professionals and influencers. MARKETING MANAGER 07/2010

SKINEE DIP POOL RENOVATIONS

Increased website activity with various SEO activities SALES AND MARKETING EXECUTIVE 05/2006 to 11/2006

RHINO MOUNTS, Inc. MOUNTING SOLUTIONS

Generated sales through cold calling and direct mail campaigns into the Hotel industry

MARKETING MANAGER 09/2005 to 04/2006

EVOLVED DIGITAL SOLUTIONS

Defined strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow RIS/PACS markets

MARKETING MANAGER 01/2003 to 01/2005

CAREMEDIC SYSTEMS, INC.

Successfully planned, projected, and executed all activities for the annual User Group conference

EDUCATION High School Diploma

Halls High School, Knoxville, TN

Professional Development: Business Administration

Tennessee College of Applied Technology - Crossville, Crossville, TN Marketing And Lightning Certifications

Salesforce Trailhead

CERTIFICATIONS Obtaining Salesforce.com Lightnin: Administrator, Advanced Administrator, Marketing Cloud Consultant, CPQ Specialist

Google Marketing Platform: (Campaign Manager, Creative, Search Ads 360, Analytics, Display & Video 360)

SOFTWARE PROGRAM

APPLICATION SKILLS

Microsoft Office 365 and all previous versions

Google Docs

Adobe CS5 Suite and previous versions

Google Gsuite, Ads(AdWords), Analytics

Ebay, Amazon Stores setup and management

BlueHost

Salesforce.com, Pardot, Goldmine, ACT

Exact Target, Marketo, Constant Contact

Dreamweaver, WordPress, SQL, HTML

Yahoo, Bing and Facebook Ads

WebEx, GoToMeeting, Skype, Hangouts

Joist

QuickBooks

ADDITIONAL

INFORMATION

Software Skills:

Adobe Creative Cloud - InDesign, Illustrator, PhotoShop, DreamWeaver Microsoft Office for Windows and Mac

Quickbooks

Joist

Google Business

Google AdWords and Analytics

BlueHost

FaceBook, eBay, Amazon Ads and Store Management

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