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Senior Graphic Designer Brand Manager

Location:
Long Beach, CA
Posted:
January 17, 2024

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Resume:

Jeff

Goodner

ad2u6w@r.postjobfree.com

714-***-****

Online portfolio

www.linkedin.com/in/

jeffgoodner

www.behance.net/

jeffsgrafx

Long Beach, CA.

Dear Hiring Manager

Having delivered every form of marketing and branding collateral imaginable, point of sale displays, apps, social media content, brochures, press releases, data sheets, videos, and product photography.

As a marketing leader, producing everything a company needs across markets and brand products across print and digital.

• Improved conceptualize, coordinated, and implemented marketing campaigns, from comp stage through printing within budget and deadline specifications.

• Understanding brand identity through digital and print media and developing positioning and strategic marketing. Resulted in a 25% plus improvement in customer-to-company correspondence.

• Extremely comfortable leading a team environment with an emphasis on achieving high profile creative solutions through supervision, motivation, and training.

• Proficient knowledge in web optimization, including keyword search and focusing on purchaser acquisition and social media distribution. Resulting in a 8% increase in revenue and 20% growth in market share.

Knowledgeable in desktop publishing and print/web production. Using software such as Adobe Creative Cloud Suite, Microsoft Word, PowerPoint, and Excel. Sincerely,

Jeff Goodner

Jeff

Goodner

ad2u6w@r.postjobfree.com

714-***-****

Online portfolio

www.linkedin.com/in/

jeffgoodner

www.behance.net/

jeffsgrafx

Long Beach, CA.

Senior Graphic Designer (Brand Manager) 09/2014 – Present JWC ENVIRONMENTAL, Santa Ana, CA

Concept-to-Completion all print and digital media needs for a global wastewater processing company. Collaborated closely with directors for the industrial, municipal divisions and international parent company.

• Met tight deadlines annually, producing over 1200 pieces of print and digital content, globally.

• Executed advanced photo manipulation techniques and color correction utilizing Photoshop; enhanced visual appeal of marketing materials resulting in a 25% climb in customer interaction and a 20% boost in conversion rates.

• Transformed raw footage into visually captivating videos using Premiere Pro and After Effects, resulting in a 25% increase in video shares and a 30% boost in overall brand visibility. Selected Projects:

• With company acquisition, converting all marketing materials to new branding within two months.

• Delivered marketing materials, which led to Best New Product Release designation from key trade show.

• Win 3 Best In Show for trade shows and 2 Best ad campaign from industry leaders. Senior Creative Designer (Multimedia / Creative Director) 06/2009 – 02/2014 TROJAN BATTERY COMPANY, Santa Fe Springs, CA

Collaborated with C-suite executives, marketing leaders, and sales teams to develop and execute an integrated advertising campaign, resulting in a 40% increase in brand visibility and a $2M boost in annual revenue.

• Collaboration between in-house and freelance creatives, fostering a cohesive work environment and delivering projects on time and within budget.

• Sprarked a data-driven social media strategy resulting in 10% growth in customer acquisition, leveraging audience insights and implementing targeted campaigns to optimize brand messaging for a 30 to 65 age customer segment.

• Executed marketing campaigns for 5 million dollar product launch across diverse industries. Selected Projects:

• Produced marketing collateral for a major pitch that led to an account with San Diego County bus system.

• Launched renewable energy campaign from the ground floor, including all product photography, label design, and marketing materials.

• Negotiated with the Muhammad Ali foundation, securing rights to use the iconic boxing image, resulting in a 20% increase in brand awareness and $300k in additional revenue. Contract Creative Designer 02/2008 – 06/2009

THE CREATIVE GROUP, Irvine, CA

Contract services for a creative agency; implementing the most sophisticated software available. Proficient in

Adobe Creative Suite

(CC), Photoshop,

Illustrator, InDesign,

Adobe Acrobat, Bridge,

Dreamweaver, Flash,

Lightroom, After Effects,

Premiere, Microsoft

Word, Excel, PowerPoint,

STRATA 3D Pro

Trello, Asana

PROFESSIONAL EXPERIENCE



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