NANCY MITCHELL

615-***-**** ad2u4i@r.postjobfree.com LinkedIn Profile Franklin, TN

Growth Marketing Leader

Vice President of Marketing Director of Marketing Media Director Agency Account Director Data-led, revenue-driven Growth Marketing Leader with demonstrated success in driving sustainable business growth from Brand to Demand via Integrated Marketing, Lead Generation Programs, Brand Awareness, Advertising, PR, and Reputation Management. Architects and drives a robust customer journey that includes all aspects of the sales funnel from top of the funnel brand awareness all the way through customer retention. Identifies growth opportunities for customer expansion and drives channel optimization, building a culture of innovation and hypothesis-driven experimentation. Collaborates closely with all internal stakeholders to synch alignment and continue building best-in-class marketing data and technology capabilities. Open to a variety of industries and roles.

COMPETENCIES

Leadership • Strategic Planning • Account Management • B2B & B2C Experience • Budgeting • Business Development • Coaching & Mentoring • Contract Negotiations • Cross-functional Collaboration • Data Analysis • Excellent Verbal & Written Communication Skills • KPIs/Metrics • Multi-State/Site/Market Experience • Process Improvement • Project Management • Public Speaking • Strategic Partnership Development • Team Building • Vendor Management

MARKETING EXPERTISE

Marketing Strategy • A/B Testing • Brand Strategy • Communications Strategy • Content Marketing • Go-to- Market Strategy • Advertising • Community Engagement • Conversion Optimization • Copywriting • Creative Direction • Customer Experience • CRM Optimization • Customer Retention • Event Planning • In-house Marketing • Landing Pages • Lead & Demand Generation • Market Analysis • Marketing Attribution • Marketing Automation • Media Strategy & Planning • Multi-channel Campaigns • Online Advertising • Performance Marketing • PPC • Product Marketing • Programmatic • PR • Reputation Management • SEM • SEO • Web Design, Development & Analytics

MEDIA CHANNEL EXPERIENCE

Blogging • Digital Marketing • Direct Marketing • Email Marketing • Experiential • Mobile • Online Advertising

• Out of Home Media (OOH) • Place-based Media • Print • Radio • SMS • Paid Social • Television • Video • Web INDUSTRY SECTORS OF INTEREST

Advertising / Marketing Agency • Automotive • Dental Practice • Healthcare • HealthTech • Higher Education • Logistics • Nonprofit • Specialty Medical Practice • Professional Services • Retail • Software as a Service (SaaS) NOTABLE HIGHLIGHTS

Regional Professional Services Firm 7 Offices

• Successfully created and managed an annual marketing strategy, brand strategy, and budget.

• Increased call volume by 10% and conversion rates by 6% within the first eight months of first campaign.

• Crafted brand strategy and developed all branding components.

• Increased inbound call volume by 10% and conversion rates by 6-7% within the first eight months.

• Achieved a 5-star Google rating for each of seven locations.

• Wrote, directed, and co-produced six television commercials and 12 90-second video segments.

• Developed editorial calendar for blog topics and worked with SEO writer to develop 1500+ blog posts. Regional Dental Practice Network 4 Offices

• Successfully developed and executed marketing plan and media budget.

• Earned top-ranking first page Google placement and a 48% increase in website traffic.

• Established and led an in-house marketing department, eliminating $100k in agency fees each year.

• Managed social media content and communications for a 500k+ patient database.

• Maintained an average $6.22 CPC and 19.7% conversion rate by collaborating with outside digital media buyer.

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KEY PROFESIONAL SKILLS

• Inspires, engages and maximizes talent to get the best outcome from the team.

• Strong leadership presence with ability to lead directly and through influence in a complex organization.

• Oversees the development of an integrated, robust and efficient demand generation, opportunity management and customer lifecycle process that maximizes conversion and growth potential.

• Manages the end-to-end lead management process, including lead capture and nurturing.

• Leads the optimization of marketing campaigns and tracks lead interactions across marketing channels.

• Drives creation, launch, and continuous optimization of integrated marketing campaigns across a variety of online and offline channels to accelerate pipeline and revenue growth among target audiences.

• Leads focused campaign optimization: website, landing pages, email, PPC, social, and content.

• Implements testing methodologies, including response and conversion rates and multivariate testing.

• Triangulates across datasets and varying degrees of data completeness to develop models and inform strategies.

• Closely monitors key performance metrics of marketing activities, making adjustments to increase ROI.

• Interlocks with sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities.

• Evaluates, selects and manages outside vendors that contribute to lead and demand creation programs including direct marketing agencies, SEO experts, designers, copywriters, email providers and list brokers.

MARKETING LEADERSHIP EXPERIENCE

MATT HARDIN LAW, PLLC Nashville, TN Sep 2022 – Present A large personal Injury law firm with 7 offices serving Tennessee and Southern Kentucky. Chief Marketing Officer

Led marketing for seven law offices. Collaborated with the Firm’s owner to create the vision for Brand Strategy and the components to support it. Developed and oversaw all marketing, advertising, and public relations efforts. Worked with outside vendors and negotiated all contracts and partnerships. Developed and implemented multi-channel strategies to generate grow call volume and conversion rate.

• Developed first ad campaign, including new logo, collateral, billboards, TV spots, and social media content.

• Wrote, directed, and co-produced six television commercials and 12 90-second video segments.

• Increased call volume by 10% and conversion rates by 6% within the first eight months of first campaign.

• Optimized client CRM, including custom marketing dashboards for accurate metrics and KPIs.

• Responsible for reputation management. Achieved a 5-star Google ratings for all seven locations.

• Partnered with attorneys to develop personal marketing plans.

• Managed public relations and media relations resulting in wide coverage for a record-setting verdict.

• Oversaw SEO and Google analytics resulting in a 90 website health score and an increase in web traffic.

• Developed editorial calendar for blog topics and worked with SEO writer to develop 1500+ blog posts.

• Oversaw $20K philanthropy budget focused on charitable campaigns. NADG / SNODGRASS-KING Franklin, TN Oct 2017 – Jun 2022 Snodgrass-King Dental, a unit of North American Dental Group (NADG), is a large, multi-specialty regional dental practice with four offices serving Middle Tennessee. Regional Marketing Leader (Jan 2022 – Jun 2022)

Marketing Director (Oct 2017 – Jan 2022)

Directed all marketing, branding, and advertising strategy and execution focused on New Patient acquisition and growing Existing Patient revenue for four dental practices. Developed new patient specials, referral incentive programs, and an in-house patient conversion program for employees. Negotiated traditional media contracts, including added-value partnerships, interviews, and feature stories. Updated and launched a new brand identity, including logo, jingle, tagline, website/SEO, social media, and printed marketing materials.

• Improved online Google reputation from a 4.2-star rating in 2018 to 4.6 in 2022 by contracting with a reputation management review request platform.

• Maintained an average $6.22 CPC and 19.7% conversion rate by collaborating with outside digital media buyer.

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NADG / SNODGRASS-KING (continued)

• Enhanced website SEO health score to 91% by performing site audits that improved optimized content with searchable terms.

• Earned top-ranking first page Google placement and a 48% increase in website traffic by eliminating duplicate content, keeping content optimal length, adding video content and monthly blogs utilizing keywords, fixing broken links, URLs, and creating backlinks. EARLIER AD AGENCY LEADERSHIP EXPERIENCE

POINT 3 MEDIA Nashville, TN 7 Years

At the time, a full-service advertising agency with local, regional and national clients. Additionally, helped lead a custom creative/production house with particular emphasis on video content. Vice President, Marketing

Developed a television sales consulting division for a media, marketing, and advertising production company by securing partnerships with network affiliate television stations in the top 40 DMA’s. Worked with station groups owned by Sinclair Broadcasting, EW Scripps, Albritton and Meredith Corporation. Collaborated with local TV Sales Teams to close $100k+ media packages by presenting their advertisers with creative solutions for marketing and branding campaigns using high end cutting- edge production. Expanded company to a full service agency with traditional media planning and buying.

• Created and implemented branding and product marketing campaigns for local TV station clients committed to spend $100k+, resulting in $500k - $1M+ in annual media contracts.

• Launched traditional media buying division by partnering with Farouk Systems, Inc., to launch a

$6M go-to-market strategy for Bio-Silk Silk Therapy. EDUCATION

HOUSTON CHRISTIAN UNIVERSITY (HCU) Houston, TX

BS Bachelor of Science in Communications and Speech SOFTWARE PROFICIENCIES

Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) • SharePoint • Google Analytics COMMUNITY LEADERSHIP

ASSISTANCE TO SINGLE MOTHERS Mentor and Advocate (2003 – Present) Passionate about helping single mothers in underserved communities to improve their lives and provide hope.

GRACEOVERS Founder (2003 – 2014)

Developed the ministry GraceOvers and managed over 175 volunteers and eight interior designers providing home makeovers for 30+ low-income families in Middle Tennessee. RENOVATION OF LOW-INCOME HOUSING Organizer and Advocate (2023) Assembled a team to advocate for low-income families housed in an unsafe and dilapidated Section 8 apartment complex. Concerted effort resulted in the fully renovation of the 80-unit apartment by property owner.

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