Niki Cody

ad2tyg@r.postjobfree.com • LinkedIn URL

Laguna Niguel, CA • 517-***-****

Field Event Marketing Manager

Results-driven and goal-focused professional with extensive experience in planning events, developing strategies, and implementing tactical business plans.

Exceptional at leading promotional events, supervising workforce and ensuring smooth operations. Strong ability to collaborate with other executives and departments to optimize issues identification and resolution in a positive manner. Skilled in conducting individualized / specialized trainings for both staff and management. Proficient in utilizing Mac, Adobe design programs, Microsoft Office, including Word, Excel, Outlook, Access, SalesForce and Power Point. Equipped with leadership, team management, excellent communication and sales administration skills.

Areas of Expertise

•Product Management & Training

•Account Development

•Productivity Improvement

•Business Management & Analysis

•Workflow Prioritization

•P&L Management

•Strategic Planning

•Brand Management

•Process Enhancement

•Cost-Saving Initiatives

•Cross-Functional Collaboration

•Policy & Procedure Development

Career Experience

Care Giver, Home Instead, Orange County, CA 2022 – Present

Reflect the core values of Home Instead South Orange County an independently owned and operated Home Instead Senior Care franchise.

●Contribute to a positive living environment to enhance a client’s quality of life by providing companionship and all personal care.

●Contribute to company sponsored training and social events to enhance client satisfaction.

●Document daily activities and report any significant changes in a client’s needs or living conditions.

●Maintain regular communication with supervisor and office staff.

Brand Ambassador, Product Trainer (Contract), Productions Plus, Orange County, CA 2017 – Present

Communicate, promote, and sell multiple products by serving as product specialist. Guide and educate consumers to highlight key features of product.

●Oversaw inventory and prepared event reports to inform management.

●Created brand awareness by conducting training sessions for store associates.

Field Event Manager, Dietz & Watson, Nosh Group, Orange County, CA 2019 – 2020

Oversaw budgets and reported to National Sales Managers and agency partners, while exceeding revenue targets. Streamlined workflow by collaborating on goals and marketing objectives to capitalize on sales opportunities.

●Managed team of 25+ Brand Ambassadors to increase overall sales in grocery retail market.

●Achieved top sales among all FEM’s across US with clients Albertsons, Vallarta, Sprouts, Vons, and Frazier Farms as well as increased total event budget to $1.3M.

Team Lead, Anheuser Busch, Fusion Marketing, Orange County, CA 2018

Took responsibilities as field sales representative and managed high impact activations across OC territory, while promoting sales in Southern California.

●Increased restaurants and bars sales growth and led group of product specialists.

●Developed phenomenal sales experience for consumers and clients by enhancing value-added opportunities.

Account Manager, FCA / Chrysler, Experience Six Agency, Irvine, CA 2014 – 2016

Supported FCA event programs within regional California business center. Researched / developed programs, completed event briefs, and maintained quarterly reports. Provided direction to clients in planning and execution of event marketing arrangements, while supporting national programs and dealer integration.

●Increased event budget from $300k to $4.1M within year.

●Collected data capture metrics onsite at automotive events.

●Influenced positively as many consumers as possible in live event.

●Reported and analyzed data capture metrics on each event and delivered clients maximum ROI.

Area Sales Manager, Helm Inc. Orange County, CA 2014

Consulted Chrysler & Ford clients to promote and manage dealer retail merchandising inventory programs. Served as primary dealer supply representative to sell client products.

●Increased sales within one year to 88% by delivering best-in-class services.

●Supported and trained 160 Chrysler and Ford dealers in Southern California.

●Achieved sales growth and strategic account objectives for assigned territory.

Additional Experience

Account Executive at Universal McCann, Agency for FCA

Product Specialist & Narrator at Gail & Rice Chrysler, Mazda & Lincoln

Senior Marketing Manager at Apex Performance, Acency for Toyota

Marketing Account Manager at Catalina Marketing Corp.

Assistant Manager / Server at Stillwater Grill

PGA Member Contract Coordinator at The Ryder Cup

Public Relations Specialist at Detroit Red Wings

Education

Bachelor in Communications, specialization in Marketing and Public Relations

Michigan State University, East Lansing, MI

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