Gianna Castellani

*** ****** ******, ******, ** 908-***-**** ad2twk@r.postjobfree.com

EDUCATION

University of Delaware Newark, Delaware

Bachelor of Arts, Communication, Mass Media Studies Concentration May 2020 GPA: 3.4

Relevant Coursework: Advertising, Communication and Interpersonal Behavior, Communication Research Methods, Marketing, Social Media Management, Public Relations, Public Speaking Deakin University Victoria, Australia

GPA: 4.0 February 2019

SUMMARY

A dynamic and results-driven marketer with a proven track record in brand marketing. With proven success in amplifying brand reach and impact, with a keen understanding of the global landscape. Possesses excellent communication and collaboration skills, consistently driving consensus among cross-functional teams. A curious and creative problem solver with a passion for new ideas. EXPERIENCE

Red Bull North America Santa Monica, California

Consumer Affairs Coordinator, Brand Marketing February 2021 - Oct 2023

● Engaged proactively with new and existing consumers through Zendesk to understand consumer needs, resolve issues, and address product inquiries

● Efficiently managed a volume of 48,000 inquiries year-to-date, demonstrating exceptional responsiveness and dedication to consumer satisfaction, answering the most tickets of any Red Bull employee

● Maintained a high level of product expertise to offer accurate guidance and recommendations to customers and internal teams

● Identified key social opinion leaders and facilitated productive connections between influencers and relevant teams, amplifying Red Bull’s brand reach and impact

● Successfully planned and managed social engagements, such as a General Engagement, Social Listening, and Direct to Consumer Sampling, via Red Bull’s social channels: Snapchat, Twitter and Instagram, conveying the brand’s persona and fostering genuine connections

● Actively initiated and led innovative campaigns and projects, such as Producing Red Bull Driver Cards, Social Engagements Campaign and Off Premise Sales Support, consistently delivering impactful results that aligned with Red Bull’s brand identity

● Drove the execution of the 2023 Red Bull Brand Plan, collaborating with internal teams and external vendors and partners, such as Panther Marketing, Red Bull Racing and Sprinklr Platforms Team Red Bull North America Newark, Delaware

Student Marketeer August 2018 - May 2020

● Successfully managed Red Bull’s outreach to the University of Delaware, overseeing all operational aspects and coordinating sampling initiatives across the college

● Strategically seeded over 2,600 cans of Red Bull within a span of 2 years, effectively elevating brand presence and engagement on the UD campus

● Acted as a liaison between the Red Bull Culture team and Opinion Leaders on the University of Delaware campus, creating a community that activated around Red Bull

● Created inventive content for the Red Bull Insider Instagram platform, earning 400+ likes across 3 posts, and produced compelling material for reporting purposes

● Orchestrated the sampling of 20,000 cans of Red Bull at the Firefly Music Festival

● Oversaw exit sampling initiatives at Philadelphia 76ers basketball games ORGANIZATIONS, SKILLS, & INTERESTS

Organizations: ECAD Board Member, Venice Beach Wine Club, Project Angel Food Computer Skills: Microsoft Office, Google Workspace, Zendesk, Qualtrics, Sprinklr, Photoshop, Talkwalker Key Competencies: Project Mgmt., Social Media Mgmt., Event Mgmt., Artist/Athlete Relations, Public Speaking, Product Coverage, Brand Tone of Voice

Interests: Social Justice, Cooking Italian Food, Hiking in LA, Skiing in Vermont, Defending New Jersey