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Laker High School

Technical Skills

Adobe Illustrator

Adobe Photoshop

Adobe Indesign

Figma

Davinci Resolve

Communication Design, Faculty of

Architecture, Chulalongkorn

University

GPA 3.88 / 4.00

GPA 4.00 / 4.00

GPA 3.89 / 4.00

Education

Undergraduate

Exchange

Highschool

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www.yadafang.com

LinkedIn: Yada Ponpittayalert

Yada Ponpittayalert

An inquiring communication designer, particularly in human-centered design and user experience design, inspired by everyday lives to create inclusive design for the community. Receptive and open minded, eager to learn and explore new possibilities to define design solution. Work Experiences

Mar 2022 - Apr 2022

May 2021 - Aug 2021

FOXBITH Designed a systematic user flow and user interface according to clients’ qualifications which is used for advertisement and marketing.

Conceptualized and designed brand identity, user interface, and created visual design prototypes which helped increase understandability and visual aesthetic of an IT business, LEGO. Collaborated with frontend and backend developers to brainstorm possible solutions, improvements, and directions that enhance user experiences. Communicate and plan with team members and clients to deliver interactive and design requirements to ensure a meticulous and quality work that surpass clients’ expectations.

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UX/UI Design Intern

Selected Activities & Achievements

Selected Projects

ACHIEVEMENT 2021

2022

5 Star Chef (เชฟ 5 ดาวน์) A senior project about inclusive design that aims to assist people with Down Syndrome in learning nutrition and cooking to develop a healthy lifestyle which leads to independency. Carried out user research through interview and usability testing. Obtained data by first hand and second hand research, followed by task analysis, which increased user understanding and satisfaction.

Designed a solution that incorporates hands-on experiences which enrich learning experiences and develop a healthier lifestyle.

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Designer

LINE ROOKIE Popular Vote Award Conducted user research on people’s perception towards designers. Developed personas to scope down the target audience and created an interactive media, which contributes to the highest number of engagement for the project.

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BX Designer

ACTIVITY 2022

UX/UI Designer

2018

Designer

Head of UX/UI Team & Art Direction

Omnipresent Shrine

(ศาลเจ้าพกพา)

Designed and crafted a conceptual product (shrine) that targeted Buddhists and was featured in ELLE Decoration Magazine, Channel 3 Thailand, and received over 10K shares on social media platforms.

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ACTIVITY 2022

CommDe Creative Walk

2022

Designed and developed low fidelity and high fidelity prototype for CommDe Creative Walk 2022 (Senior Project online exhibition) Website for mobile and desktop site. Collaborated with other members in ideating, defining and developing art direction for the Creative Walk.

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Amazon Web Service (AWS)

Entrepreneurship Program

Designed brand identity and created a high fidelity prototype for DIGIGAME, an application that attract game developers and people who are interested to invest in the gaming industry.

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LINE TH

Brand Experience (BX) Design Intern

Created graphic materials, implemented LINE design guideline and system, and designed rich message banner for LINE SHOPPING and LINE STICKERS services which boost user’s interaction. Cooperated with marketing team during conceptualization and ideation process for advertisement and promotional campaigns, which brought more insights to the design team and leads to a more efficient workflow.

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Nov 2022 - July 2023

LINE MAN x Wongnai

UX/UI Designer

Create user journey and designed user experience and user research on Figma. Collaborated with project manager, developers, business, and legal team to deliver the best possible user experience for Messenger service.

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