BRINDHA BETHARASU

Project Manager

+1-313-***-**** ad2tsx@r.postjobfree.com Dearborn, Michigan 48126

SUMMARY

As a proactive individual with a background in Project Management and Digital Marketing, I am currently advancing my studies in Information Systems at the University of Michigan, Dearborn. With a strong academic record (4.0 GPA), I am enthusiastic about applying my structured approach and detail- oriented skills in my career, focusing on the intersection of my Technical skills and Project Management acumen.

EXPERIENCE

Research & Tutoring Assistant

University of Michigan Dearborn

08/2023 - Present Dearborn, MI

Research Assistance in Project Management and critical global market trends, engaging in comprehensive market research and analysis, and enhancing my expertise in strategic project management theories. Handling Tutoring, Grading, and Providing academic support to students. Gained insights into conflict management, controlled vocabulary and collaboration.

Contributing to the streamlined management of course activities, demonstrating strong organizational, leadership and administrative skills. Product Marketing Analyst

ZOHO

08/2019 - 02/2022 Chennai, India

Project management & Strategy: Developed, refined and executed strategies for new projects to maximize team coordination, Project output, Customer satisfaction and increased sign ups up to 30%. Product Leadership: Define Product Vision, develop strategy and drive the development and launch of innovative products by leading cross- functional teams using Agile Software Development and Jira. Social Media: Created and optimized content for major platforms like Instagram and YouTube using Google Analytics and SEO, for Brand Marketing.

Email Marketing: Achieved #1 sales during holiday season. Crafted messages for relationship nurturing and product sign-ups for existing and upcoming products.

Mentoring: Campaign creation, Digital Marketing training to foster innovation among new hires, hosted webinars on Ecommerce trends. Content Creation: Combined my UI/UX knowledge with content ideas to create user-friendly home pages and write help articles for users. Digital Marketing Project Specialist

Amazon

07/2018 - 08/2019 Bangalore, India

Content Creation: Led a team of 10, predominantly handling Amazon Prime content creation for the IN and UK market.

Content Moderation Across Markets: Led content moderation for Amazon Prime in English-speaking markets (US, UK, CA, IN), focusing on delivering high-quality, globally acceptable content.

Training and Hiring Involvement: Conducted training for new hires exhibiting strong presentation skills and participated in the hiring process, demonstrating expertise in SEO, content writing and reviewing. High Precision Content Review: Specialized in genre-based content review for Amazon Prime, achieving over 99.5% precision in moderating sensitive and public display ads, increasing revenue for the team by 20%. Merchandise Content Management: Oversaw merchandise content registration for several reputed brands like Nike, Samsung,etc ensuring compliance with strict internal and external standards. EDUCATION

Master of Science in Information

Systems (Business Analytics

Concentration) GPA: 4/4

University of Michigan

01/2023 - Present Dearborn

Bachelor of Architecture CGPA: 9.4/10

Adhiyamaan College of Engineering

2013 - 2018 Hosur, India

AWARDS

Dean's Academic Excellence Award,

UMICH-2024

Project Leadership Excellence Award,

ZOHO-2022

Core Excellence Champion Award,

Amazon - 2019

SKILLS

Project Management Data Analytics

E-Commerce Social Media CRM

MS Office Competitive Analysis

SEO Email Marketing Ad Serving

Web Analytics SQL Product Vision

Relationship Management SEO

CERTIFICATIONS

Project Management Certificate

Google

Search Engine Marketing

Great Learning

SQL Advanced

Udemy

Microsoft Power BI

Udemy

Python PCEP

Udemy

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