Brent Moncrief

Phoenix, AZ

+1-331-***-**** / ad2tsq@r.postjobfree.com

SUMMARY AND PROFILE

Senior Level Marketing & Business Development Leader Kellogg MBA with Executive Leadership, Marketing, Sales, Operations, and Individual Contributor experience. Proven ability to deliver profitable business engagements with major CPG and Retail brands. Annual revenue of employers has ranged from $1M to $20B, both nationally and internationally. Led cross-functional teams ranging from 4 to 200 and managed P&L budgets of $100M+. Key skills include Defining, Simplifying, and Delivering Cogent Marketing and sales Messaging, Connecting Strategic Marketing to Tactical Sales Results, Cross-functional Team Collaboration, Channel Partner Relations, Identifying New Market Opportunities, Maximizing Marketing ROI, and Public Speaking. PROFESSIONAL EXPERIENCE

Lindner Recyclingtech America, Phoenix, AZ

Strategic Growth Manager

2022 - 2023

Recruited by Global GM to develop a key account program for significant multi-location prospects and develop strategic marketing messaging for the NA market. My role started as an individual contributor (direct sales), however my technical learning curve combined with a complete lack of leads resulted in a move to herad up all Business Development and Marketing for NA. This included evaluating new applications/segments for alignment with our portfolio, close collaboration with the sales team to generate relevant marketing materials, all social media, and management of all trade show and association activities. Image Craft, LLC Phoenix, AZ

VP, Sales & Marketing

2020 - 2022

Personally recruited by the Owner to lead all sales and marketing efforts for this highly specialized large-format print and visual communications solutions provider. Key engagements in Year 1 include Fiesta Bowl, Arizona Diamondbacks, Phoenix Suns, and Valley Metro.

FUJIFILM North America Corporation, Hanover Park, IL VP, Strategic Marketing and Brand Management, Americas Region 2015 - 2020

Initially recruited by the Division President to plan, design, and implement a brand awareness campaign for FUJIFILM client-facing teams and brand owners within CPG, Retail, and Corporate verticals. Quickly promoted to lead all marketing efforts for the entire $750M Americas Region, including leading a 20-person team of product demonstrators, managers, and marketing specialists. Durst Image Technology US, Rochester, NY

VP, Sales & Marketing

2014 – 2015

Led all sales and marketing initiatives for this $60M leader in the large-format digital printing arena. I was primarily responsible for the strategic marketing positioning of a portfolio of ultra-premium solutions for print service providers and the more tactical aspects of leading the North American sales and application specialists’ team. Notable successes include delivering the largest volume of equipment orders secured at a trade show in the organization's history and implementing its first integrated CRM platform. Madden, Chicago, IL

VP, Client Services, VP, Sales & Marketing, Director of Marketing 2010 – 2014

Recruited as this $200M organization's first Director of Marketing, reporting directly to the President. I completed a full repositioning and rebranding, including website overhaul, launch of LinkedIn Company page, and development/production of comprehensive sales collateral. Promoted to VP of Sales & Marketing in Year Two, disbanded entire legacy sales team, recruited new resources, and implemented state-of-the-art outbound selling methodology. Outbound sales activity increased by 250%, resulting in an average of 20 introductory capabilities meetings with new prospects per quarter.

Pitch, Inc., Chicago, IL

Founder

2006 – 2010

Launched a Sub-Chapter S Corporation in 2006, focused on Strategic Marketing/Sales Consulting. Major engagement highlights - Tribal Brands, San Francisco (Mobile Marketing Agency), SPARK Marketing Services, Chicago (CPG Branding Agency), Kaleidoscope, Chicago (Brand Packaging Consultancy) & HubCast, Boston (SaaS Digital Print Services)

Capps Digital, Chicago, IL

President/CEO, CMO, Business Development Manager

2001 – 2006

Led 200+ employees in four distinct business models: creative, production, consulting, and package design. Improved EBIT margins by 300% in Year One as CEO while maintaining top line and customer satisfaction metrics. Directed international expansion of package design group to Paris, generating 25% revenue growth. Schawk, Grand Rapids, MI

VP, General Manager

1999 – 2001

Individually accountable for all operational aspects of this $12M creative services provider. Individually responsible for multi-million-dollar client relationship with Kellogg’s. Managed 12 direct reports and 75 indirect reports. Grew business by more than 40% and improved margins by 15% in year one by focusing on targeted market segments and operational efficiencies.

Kodak, Omaha, St Louis, Chicago & Atlanta

Regional Sales Manager, Field Marketing Manager, Technical Sales Representative 1985 – 1999

Personally generated incremental revenues of over $25M in equipment and $275M in consumables. Led a cross- functional team of 17 sales and six field-marketing specialists across 15 states, generating $115M in annual revenue. EDUCATION

Kellogg Graduate School of Management, Northwestern University, Evanston, IL, 1997, MBA James Madison University, Harrisonburg, VA, 1984, BBA, Cum Laude INDUSTRY ASSOCIATION EXPERIENCE

Current:

- Institute of Scrap Recycling Industries (ISRI) – Committee Member

- Solid Waste Association of North America (SWANA) – Member

- National Waste & Recycling Association – Member

Previous:

- Board member of the Specialty Graphics Imaging Association (SGIA) and Association for Print Technologies

(formerly NPES), where I also served as the Chairman of the Government Affairs Committee.

- International Prepress Association (IPA) - Board Member & Chair of CEO/Business Development Conference

- American Marketing Association – Member at Large

- Brand Activation Association – Member at Large

- Direct Marketing Association – Member at Large

- IDEAlliance - Co-Chair, Brand Owner Focus Group and Member of Planning Committee for annual NA Spectrum Conference

- Institute of Packaging Professionals – Member

- New York Association of Graphic Communications – Member

- Path to Purchase Institute - Member

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