Luis A. De Varona

**** ** *** *******, ******* Bay, Florida 33189

305-***-**** ad2tio@r.postjobfree.com

http://www.linkedin.com/pub/luisde-varona

Senior Manger / Advertising Marketing Professional

Strategically Focused Leader with Innovative Marketing Abilities. Extensive experience in marketing and sales, with a strong visual sense and the ability to translate Marketing ideas and design concepts across all organizational levels. Strengths include marketing, sales, design, planning and a passion for creativity. Experienced in defining and executing marketing strategies that increase growth and profitability. Meticulously organized and detail focused; excellent interpersonal and communication skills. Self-motivated with strong ability to successfully work independently, multitask and achieve the desired results.

Professional Strengths:

*Advertising *Leadership *Project Management Execution

*Brand Definition & Awareness *Marketing *Proficiency in Writing

*Handle High Pressure Assignments *Mediation *Sales & Business Development

*Digital OOH Media *Media/Public Relations *Strong Negotiation Skills

*Key Account Management *Promotions & Event Planning *Professional Development

Aerial Banners Inc. 2021- Present

Businees Development Manager

To grow our company profits through attracting new clients and by increasing the spend of existing customers and agencies.

Maintain current client relationship and identifying areas for potential clients.

Contacting potential clients to establish a business relationship and meet with them.

Develop new sales areas and improving sales through various methods.

Research the latest in the business industry and creating new opportunities to expand business.

Collaborate with sales and design team to ensure requirements are met, such as sales numbers and profit goals.

Train junior salespeople to improve sales goals and meet expectations.

Strong understanding of company products or services as well as business position and competition to keep business competitive.

Lifestyle Media Group

Advertising Marketing Manger 2020- 2021

Advertising Marketing Manager Responsible for sales of integrated marketing engagement campaigns for Magazines and Lifestyle Media Digital Solutions. These lifestyle publications super-serve the coveted areas of Dade, Broward and Palm Beach counties. All of these well heeled communities are ripe for advertisers who are looking to move their goods and services to an affluent consumer based audience. I create customized integrated marketing programs that utilizes digital, social media, experiential and print advertising for c lients that are looking to reach an audience that lives an active lifestyle

Liquid Outdoor 2018- 2020

Regional Account Manager.

Directs regional sales strategy and execution, securing agreements for advertising with clients throughout Florida & US market.

Worked with regional media buyers, advertising agencies, clients, and internal leadership to develop out-of-home ad concepts and content.

Established a client base of over 100 accounts, successfully penetrating the healthcare, education, insurance, banking, automotive, retail, and fashion sectors.

Coordinates and lead presentations to prospective clients showcasing the benefits and ROI of advertising with the company.

Consistently ranks within the Top 3 of sales producers nationwide.

Radio Caracol 1260 AM. 2017- 2108

Senior Media Specialist.

Provided sales oriented professional expertise in clients’ relationship management, customer satisfaction, retention and people management. Possesses astute business understanding, detail oriented plus strategic planning. Consistently delivers improvements in process, productivity, value-added and cost-plus ROI. Armed with a broad market knowledge and business development skills, combined with broad-based and hands on experience in performance plus supervising sales activities.

U-Glove, Inc. 2014- 2016

Regional Sales Manager

Provided vision, strategy and execution of regional and national sales programs for U-Glove a new company in our US market.

Developed value added proposals demonstrating the client’s ROI by upgrading advertising through customized U-Glove campaigns.

Execute sales strategies to penetrate key verticals: healthcare, insurance, automotive banking, sports, entertainment, and fashion.

All Over Media, Miami, FL 2013- 2014

Senior National Account Manager – Florida Region

Developed Out-of Home Media plans for clients and advertising agencies from Florida to the US market.

Emphasized AllOver Media ability to help client’s projects and products find an engaging voice and a captive in the ever-changing media landscape and that its products can help their message keep pace with busy consumers throughout their entire day.

Clear Channel, Miami, FL 2010– 2012

Senior Advertising Account Executive- Miami, FL

Key representative responsible for domestic and global sales to local, national, and international corporate accounts representatives. Top performing advertising sales professional with extensive sales and account management experience. Proven ability to acquire new accounts, build territories, and grow sales among existing accounts. Developed successful relationships with key opinion leaders within the local community as well as corporate and local businesses accounts.

Billups Worldwide, Inc., Portland, OR 2008 –2010

VP, Director of Business Development – Miami, FL

Managed East Cost Hispanic Division, Texas, and Los Angeles Markets. Responsible for hiring and training sales team throughout the US and Canada. Analyzed sales data for retail growth opportunities and generated new accounts throughout territories. Partnered with other managers thus increasing the company’s market share. Generated new business opportunities with Zubi Advertising, Accent Marketing, OMD Latino, Hill Holiday, MGS Communications, DMG Solutions, D’Exposito and Yard House Restaurants throughout the US.

Delta Media, Inc., New York, NY 1998 –2008

Vice President South Florida Region

Led Business Development projects and managed the development and growth of lucrative new businesses while building effective key client relationships. Built relationships with clients, providing innovation and ideas to keep relationships fresh. Develop, review, and report on the territory’s strategy, ensuring the strategic objectives are well understood and executed by the sales and client services team. Developed Out-of-Home Media plans for advertising agencies in the East Coast region based on budgets, demographic areas and media methods.

●High level of negotiations with Out-of-Home Media providers in the United States and Latin America

●Marketing research based on demographic areas and income levels

●Generated competitive expenditure information in the target markets

●Established business opportunities for potential clients in the General and Hispanic markets

●Northeast: Launched Delta Media, Inc. New York office while increasing market share and establishing relationships with general and Hispanic market media agencies.

●Southeast: Relocated to the Miami Office in late 2000 to expand sales in the Southeast region. Sales for the year 2001 nearly doubled and consecutively increased.

Clear Channel, Inc., Miami, FL 1995 –1998

Senior Account Executive

Responsibilities included producing new accounts for the local general and Hispanic market, creating new marketing strategies and maintaining favorable business relationships. Pioneered outdoor shelter advertising and manufacturing in the Dominican Republic while consistently reaching and surpassing sales quotas. Conceived marketing strategies, which distinctly enhancing Hispanic media sales for the local market.

EDUCATION: ISU Alvaro Morell Alvares: Bachelor’s in Arts & Sciences, Camaguey, Cuba

PERSONAL ACHIEVEMENTS: Summit of America-1994, Captain of Escorting Team for United States Security Clearance: Secret Service.

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