Esmeralda Magaña Gordillo

Media Communications, Public Relations & Marketing Manager

Hayward, CA 94541

ad2t75@r.postjobfree.com

+1-510-***-****

Esmeralda is an artistic and a detail-oriented creative communications, digital media, and public relations specialist, with experience for over 10 years in broadcasting, marketing, editorial, photography, advertising, public relations, and journalism. With a Bachelor of Arts Degree received from California State University East Bay in 2017 with a major in Communication, Media Production. Current studies from the University of Southern California (USC), in a Master of Communication Management, Marketing degree program (estimated graduation, Spring 2024).

With a well-rounded skill set, including first rate communication and media abilities, excelling at; Public relations, marketing, multimedia skills, and an extensive Quantitative & Qualitative research communications expertise.

Additional experience includes:

• Administrative Manager & Communication Specialist

• Brand marketing experience & marketing research

• Project management, digital/Social media content support & calendar planning

• Excellent interpersonal communication skills; written, digital & verbal

• Experienced social media channels (Facebook, Instagram, Pinterest, Wordpress, Twitter & TikTok)

• Strong management, growth, brand storytelling & social media engagement

• Experience in editorial, digital & print media

• Proficient in proofreading & AP Style

• Proficient in Microsoft, Adobe multimedia software, G-Suite, Google Analytics, SPSS, Canva, & SmartSheet

• Knowledge of: media, sports, entertainment, digital & business law

• Interpreting skills in Spanish; translation & processing of legal documents

• Focus group design & web/consumer analytics

• Global brand marketing/Client based marketing

• Bilingual: Fluent in Spanish (spoken, written & read) With an objective in meeting strategic and operational goals in major functional areas of marketing and communications: general marketing, communications and branding, creation, development, and maintenance of all digital and print media publications, PR and strategic marketing along with audience analysis & B2B marketing coursework experience. While developing diversity, equity, inclusion, and accessibility (DEIA), ensuring the proper usage and representation of communication is able to thrive in social and multimedia settings.

Social media experience & strong experience in digital media sites/apps; Facebook, Instagram, LinkedIn, Snapchat, Twitter, Pinterest, WordPress, Youtube, G Suite, Netsuite, Mailchimp, Smartsheet, Bubbl, Box, Forum & Canva, Amazon Mechanical Turks, Qualtrics, Google Analytics, & SPSS. Work Experience

Marketing and Communications Intern

Journey To Achieve Foundation (JTA) - Oakland, CA

November 2023 to Present

• Providing comprehensive event support, meticulously handling the planning and execution of fundraising and community engagement events from inception to conclusion. The role involves implementing creative ideas and adopting a proactive approach to ensure the success and memorability of organizational events.

• Responsibilities include, building community engagement through social media campaigns. Storytelling through social media posts, stories and digital media designs. Actively engage with the community of supporters, donors, and volunteers, dedicating efforts to establish and maintain robust relationships. Leveraging these connections, working towards building partnerships aligned with the organizational cause, ultimately contributing to the expansion networking and outreach.

• Additionally, assisting in fundraising initiatives. Through collaborative efforts, contributing to the development and execution of impactful fundraising campaigns and strategies. Board Director of Publicity

USC Latinx Graduate Student Association (LGSA) - Los Angeles, CA November 2023 to Present

• With a primary focus to supervise and develop marketing campaigns aimed at enhancing audience engagement. Take charge of directing and designing the LGSA website, while monitoring channel traffic to ensure optimal performance.

• Managing various social media platforms and newsletters, while closely tracking engagement metrics to measure the effectiveness of our outreach efforts.

• With a goal to establish strategic partnerships, actively developing and organize collaborations. Coordinating event planning initiatives, ensuring seamless execution and impactful outcomes of publicity endeavors.

Communications and Marketing Manager

Tiburcio Vasquez Health Center Inc. - Hayward, CA

December 2022 to August 2023

Responsible for meeting the strategic and operational goals in the following major functional areas of marketing and communications: general marketing, communications, and branding creation, development, and maintenance of all electronic and print publications. The oversight of the development and maintenance of all websites and other electronic communications technology, and handle and/or coordinate all media relations.

The overall purpose to design, implement, and facilitate all marketing and communication activities of the organization and for the coordination of organizational communications across all programs and sites. Established common standards of communication and cohesive organizational branding and marketing strategy that encompass the full suite of services provided under the company brand.

• Manage Executive team internal & external communication campaigns and organization communications via; intranet web site, staff Teams channel, emails, and survey based Forms.

• Manages and coordinates communication efforts including implementation of communication and marketing plans to connect with target audiences through traditional and digital communication channels.

• Lead the development of content for print and digital communication materials, videos, and info- graphics. Provided quality control for all such products.

• Collaborated with team members to identify staff/patient/client needs and generate innovative ideas to engage key audiences.

• Provided technical input into translating research data into persuasive communication products.

• Supported employee satisfaction, recognition and retention programs through active promotion of related activities with internal collaborators (Executive Team, Human Resources, Compliance, Clinical, etc.)

• Managed digital communication channels including websites and social media channels by creating relevant content that drives online engagement including FB, Twitter, Instagram, & LinkedIn.

• Contributed actively to organizational strategic efforts and then develops product messaging and marketing materials for organizational services by generating press releases, advertising, web content, printed collateral, newsletters, and other product/service promotions. Coordinated with staff, subcontractors, other and partners, and clients to establish project workflows and timelines.

• Developed and execute strategic printed and social media plans. Effectively manage all printed and social media platforms.

• Monthly reporting of channel tracking and audience. Executive Communications & Marketing Assistant

CFCS Catholic Diocese of Oakland - Pleasanton, CA

May 2021 to December 2022

• Administrative support to communications & marketing department, Directors, CEO & Chief of Staff.

• Support digital & social media content/presence; Instagram, Twitter, LinkedIn, Facebook.

• Editing/drafting media posts, mailers & brochures.

• Brand Storytelling crafting for social media & online channels.

• Website tracking, audience analysis & web editing.

• Creating pitches & publications for website & social media channels.

• Manage and maintaining intranet web-based content.

• Coordinate video creation for social media channels, managing third party filmmaker on content

(script), capturing, and editing.

• Maintain Facebook page; create status updates with content relevant to target market.

• Assisting in the creation of strategic SEO content for website and promote both on-and off-site activities.

• Update company website with the use of a content management programs.

• Compose correspondence produce financial spreadsheets, marketing materials, PowerPoint presentations and perform database management as requested.

• Provide other administrative support to team by assisting in data analysis, PowerPoint presentations.

• Coordinate web-base marketing campaigns including copywriting, proofreading, and collaborating with designers to ensure all materials are in-line with brand guide standards.

• Establish and implement social media presence in various platforms while increasing online traction and engagement with audience.

• Update logs and maintain databases

• Design DocuSign contracts/forms

• Lead monthly/quarterly feedback group meetings.

• Submit check requests, track department credit cards.

• Support external outreach events, design flyers & prep materials.

• Translating documents and outreach/media publications to Spanish. Quality Analyst Manager(editor) & Accounts Receivable Assistant Aubrey Swartz, MD - Oakland, CA

August 2008 to April 2021

• Marketing/email marketing, communications, public relations

• Project management & digital/Social media content support & Calendar planning

• Experience in a fast-paced environment, tight deadlines & multi-roles

• In house PR/Communications

• Writer: reports editor; analyst, & proofreader

• Establishing partnership with agencies/ insurances/ law offices

• Establishing and developing strong relationships with clients

• Generating of; legal reports, addendums, cover letters, legal docs, client communiqués & monthly reports

• Research/ preparation; records, reports, and deposition transcripts

• Medical legal documenting, terminology, coding & billing

• Communicating/conferencing with clients via; email, messenger/Skype/video calls

• Set-up of digital recorders; upload/download of recorded media online & digital apps.

• Enter financial spreadsheets, generate invoices & charges/payments

• Interpreting skills in Spanish; translation of forms & documents Non-Profit Assistant

American Back Society - Oakland, CA

December 2007 to July 2008

• Managed Events/meetings, Mailers/packets (advertising)

• Designed certifications/letters/ communiqués & weekly reports

• Contacted potential members by phone, email, mail & fax

• Generated spreadsheets, PowerPoint presentations & weekly reports

• Marketing/ communications: media publications, email marketing & public relations

• Organized ABS meetings; bookings, reservations, vendors & catering (event planning) Education

Master of Arts in Communication Management Marketing University of Southern California - Los Angeles, CA May 2021 to Present

Bachelor of Arts in Communication & Media Production California State University-East Bay - Hayward, CA August 2015 to December 2017

Associate in Arts (AA) in Mass Communications

Chabot College - Hayward, CA

August 2010 to May 2014

Skills

• Social Media Management (6 years)

• Digital Marketing

• Video Production (4 years)

• Email Marketing

• Office Management (8 years)

• Smartsheet (2 years)

• Public Relations (5 years)

• SPSS (1 year)

• Canva (3 years)

• WordPress (6 years)

• Adobe Creative Suite

• SharePoint (3 years)

• Proofreading (10+ years)

• Graphic Design

• Google Suite

• Adobe Creative Suite

• Adobe Photoshop

• Content Development (5 years)

• DocuSign

• Google Analytics

• Microsoft Excel

• Adobe Lightroom

• Translation

• Qualtrics (1 year)

• Microsoft Powerpoint

• Adobe Illustrator

• Photography

• Journalism (5 years)

• Personal Assistant Experience (10+ years)

• Content Creation (5 years)

• Blogging

• Adobe InDesign

• Filming

• Analytics (4 years)

• Web Design

• Branding

• NetSuite (1 year)

• Adobe Premiere

• Qualitative Research (6 years)

• Copywriting

• MailChimp (2 years)

• Hootsuite (4 years)

• Content Management

• Events Management

• Quantitative research (6 years)

• Fundraising

• Merchandising (2 years)

• Nonprofit management (10+ years)

Languages

• Spanish - Expert

Links

http://esmeraldamaganagordillo.wordpress.com

https://www.linkedin.com/in/esmeraldamg/

Awards

GANAS Excellence Award

May 2016

CSUEB GANAS Academic program.

GANAS Excellence Award

May 2017

CSUEB GANAS Academic program.

Honor's Deans List

June 2016

CSUEB Honors deans list.

Honor's Deans List

June 2017

CSUEB Honors deans list.

Certifications and Licenses

Managing Diversity, Equity, Inclusion & Accessibility December 2022 to Present

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