Peggy M Prendergast

408-***-**** ad2t23@r.postjobfree.com Mountain View, CA

SUMMARY

● Marketing professional with a proven track record of acquiring customers, increasing ROI/annual recurring revenue from marketing budgets and achieving sales targets through multichannel campaigns.

● Proven track record of driving measurable revenue growth year-to-year

● Wide-ranging digital marketing experience for fast-growing B2C, SaaS, B2B, e-commerce, start-ups and Fortune 500 enterprises.

● Increased ROI and brand awareness through integrated search, email, content creation, ABM, lead gen, community building and social media campaigns.

● An expert in qualitative and quantitative methods: recurring revenue, cost per acquisition, customer lifetime value, customer segmentation, behavior, and personas

● Strong team leader/manager, successfully mentored direct reports to career leadership roles, worked in several cross-functional roles with sales, product development, engineering, customer success and C-level teams.

● Synchronized with global sales, business operations, affiliate marketing programs and customer success teams to achieve company objectives and ensure consistent branding.

● Drove subscriber growth through targeted demand generation initiatives, A/B testing, conversion rate optimization and user-generated content while expanding usage of community forums.

EXPERIENCE

Monarch Tractor, Livermore 8/2023 - 12/2023

Growth Marketing Contractor

Realigned and established Hubspot CRM, Sales, and Marketing platforms while creating email, search, social media and text best practices resulting in an 18% decrease in customer acquisition costs and an increase in ROI and ROAS

● Built and structured Hubspot workflows to reengage potential customers, increase product awareness, and deliver highly qualified leads for the sales team, trained cross-functional stakeholders to use Hubspot

● Rewrote and optimized Google, LinkedIn, and Facebook ads resulting in a 22% increase in MQLs and form submissions, created and launched Bing ads campaign

● Established, wrote and designed nurture campaigns and landing pages, producing a 38% increase in sales-qualified leads and an 11% increase in closed won deals

● Identified and executed retargeting, contextual and account-based marketing campaigns

● Managed a team of marketing coordinators and analysts, encouraged and supported their initiatives toward the overall goal of surpassing our revenue targets

● Implemented martech platforms resulting in increased sales velocity and revenue FleetUp, San Jose 1/2021 - 2/2023

Demand Generation Marketing Manager

Strategized and implemented dynamic marketing campaigns to increase sales and revenue for B2B SaaS to companies in the transportation, freight and logistics industries.

● Delivered bottom of the funnel, high-quality leads for SaaS platform, this decreased the sales cycle timeline by an average of 3 months.

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● Launched, executed, and optimized paid and organic acquisition campaigns across all marketing channels: lead aggregators, outbound SDRs, ABM, search, display, content syndication, email and social media.

● Led and managed teams of content developers and business development representatives

● Through competitive and trend analysis, identified 2 additional market segments, expanding FleetUp’s customer base by 18%.

● Oversaw a budget that increased month to month based on steady ROIs and lower CACs.

● Initiated, wrote and optimized content for search, programmatic advertising, social media and landing pages, this increased organic and paid search rankings to the first page on Google and Bing.

● Proficient in Salesforce, Pardot, Marketo, Hubspot, Facebook Ads, Google Analytics and Ads, Bing and Linked Sales Navigator.

Alliance Homes, Sunnyvale 11/2019 - 12/2021

Senior Marketing Manager

Developed multichannel marketing strategies, resulting in highly qualified customers that increased quarterly ARR goals in the Bay Area mobile home industry.

● Built and executed the digital marketing strategy of omnichannel campaigns: search, ABM, email, content, partnership and video advertising.

● Used A/B testing, analytics and specific content creation to segmented demographics, this increased social media engagement by 47%, email response rates by 28% and qualified leads by 33% in 22 months.

● Created a compelling brand strategy and messaging framework that resonated with target audiences, creating a cohesive brand identity and establishing a strong market presence.

● Analyzed data (Google Analytics, Search Console, Core Web Vitals) to increase conversions and acquire new clients.

● Launched go-to-market campaigns for new products and services.

● Created video and display ad marketing channels, received a 28% increase in potential clients and a 22% increase in annual recurring revenue. Market Target, Mountain View 4/ 2014- 10/2019

Marketing Consultant/Strategist

Created and customized marketing strategies to meet each client’s unique goals and product timelines. Used my writing and public relations skills to generate local brand awareness and customer engagement.

● Increased the client base by 32% for a sports training SaaS company through B2B marketing campaigns. This led to a successful merger.

● Created the marketing channels and business strategies for an NY event management company. Generated segment-based emails, social media posts and partner revenue program.

● Achieved new membership quota for a former fitness gym through affiliate and email marketing campaigns. Used web analytics platforms to improve results.

● Executed a multichannel marketing campaign for an education SaaS startup. Revamped their search marketing strategy, conducted competitive intelligence research and created forums for user content generation. The customer base increased by 25% and 8 investor inquiries were received.

PRIOR EXPERIENCE

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WPP Group, Digital Marketing Division, Palo Alto 3 Years Marketing Account Director

Developed, launched and optimized digital marketing campaigns to tie in with clients’ business objectives. Created relevant content to reach new customer segments for Symantec. Ran A/B tests to optimize website visitor conversions. Conversions increased by an average of 45%.

● Increased Symantec’s loyalty member program by 33% in 6 months. Segmented their email campaigns with relevant content. Drove a 30% engagement increase in their community forums.

● Supervised Cisco’s small and medium business (SMB) resource site. Acquired 15% more SMB customers by establishing Cisco as an information source for small businesses.

● Identified and delivered sales presentations to new agency clients. Successfully signed a new software company to a multi-year marketing contract.

● Worked with international sales, web development, creative and business operations teams in APAC and Europe to achieve quarterly sales and membership goals. Other Relevant Experience

● Launched marketing and business development partnerships for an online dating network, Friendfinder LLC, with millions of users. This resulted in a 43% increase in the number of paying subscribers. Expanded brand awareness and media relations coverage. Analyzed KPIs and optimized top-performing keyword phrases across 9 websites. Supervised an SEO team managing more than 550 keywords.

● Developed and expanded the first affiliate program for the photo-sharing site, Shutterfly. In 6 months, surpassed the goal of acquiring 10K affiliates. Designed and launched content for a biweekly newsletter to grow the affiliate base. Established an innovative compensation program for top-performing affiliates, increasing new subscribers by 21%.

● Created and executed B2B marketing strategy for the database company, InfoUSA, and its subsidiaries. Developed content based on SEO volume, industry trends and customer feedback. Spearheaded campaigns that surpassed monthly new subscription rate goals by 40%. Made a key contribution in implementing online ads tied to Superbowl commercials, resulting in a 63% increase in online sales leads.

● Television general news reporter at KSBW in Salinas/Monterey, CA, KVEW in Tri-Cities/Yakima, WA, KNTV in San Jose and KTVU in Oakland/San Francisco EDUCATION

M.S., Journalism, Northwestern University

B.A., Communication, University of Southern California Certification, Digital Marketing, UC Irvine

VOLUNTEER EXPERIENCE

● 8/2015 - Present: PTA, Board member: Secretary, Walkathon Director, Field Trip and Community Events Lead, Project Cornerstone volunteer, Financial Secretary

● 4/2010 - Present: Middlefield Meadows HOA Board Member: Treasurer, Vice President

● Girl Scout Parent Volunteer/Camporee Group and Cookie Sales Leader

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