Yolanda L Houser

Raleigh, NC 919-***-**** ad2sv2@r.postjobfree.com https://www.linkedin.com/in/yolandalhouser/

DIRECTOR MARKETING AND COMMUNICATIONS

Solutions-focused Communications Manager with expertise in the execution of global communication strategies for Healthcare, Biopharmaceutical, Life Sciences, and IT Shared Services. Experience executing marketing strategies that have generated over $500k in revenue while managing enterprise initiatives. Skilled in communications planning, event marketing, and project management to meet business needs. Able to implement marketing strategies, branding standards, and compelling journalism for internal and external audiences. As a Certified Organizational Change Manager, improved change management strategies by utilizing information seeking capabilities to compile pertinent insights, marketing data, audience research and planning.

SKILLS SUMMARY

Asset Creation Marketing Communications Planning

Brand Management Strategic Marketing Execution

Change Management Lead Development

Collaboration Project Planning

CRM Management Relationship Management

Digital Marketing Salesforce CRM

Downstream Marketing Strategic Thinking

Content Creation Prioritize Tasks

Media Analytics Written Communications

PROFESSIONAL EXPERIENCE

Gilead Sciences, Raleigh, NC, USA 06/2021-Present

Senior Manager Communications and Change Management

As communication lead, translated complex Information Technology ideas into customer-centric activities including event marketing, social media marketing, oral presentations, messaging and brand development.

●Led the migration of 29k employees from PCs to MacBooks using change management strategies, digital media, direct marketing strategies.

●Established relationships with various departments to gather key financial and operational data for annual reports, enhancing transparency and stakeholder engagements.

●Established Gilead Leadership of Black Employees (GLOBE), an employee resource group, to champion employment equity. Led the development of individual marketing plans to communicate organizational changes and ensure smooth transitions.

Cisco, Raleigh, NC, USA 11/2019-06/2021

Product Marketing Manager

As Product Marketing Lead, conducted 15 email campaigns in 90 days using Salesforce CRM and social media analytics, generating 500K impressions and 1K sales leads with solution-specific messaging.

●Applied strong discipline in overseeing multi-channel marketing campaigns and developed best practices to meet deadlines and budget restraints.

●Implemented Salesforce Marketing Cloud for the Learning & Development department to improve the user experience from 10% to 35% in six months.

●Managed multiple high-stakes projects simultaneously, demonstrating ability to deal with ambiguity and make decisive marketing decisions based on case studies and market research.

●Leveraged a deep-seated curiosity to research and incorporate best practices in change management, leading to more successful organizational transformations

Blue Cross Blue Shield, Durham, NC, USA 03/2019-10/2019

Marketing Communications Manager (contract)

Led cross functional teams directing creative work in making product videos, website architecture, advertising and marketing efforts to promote the company's healthcare products.

●Utilized strong interpersonal skills to establish relationships with cross-functional teams, improving overall communication and efficiency in managing organizational changes.

●Used Marketo's data-driven approach to conduct A/B testing to achieve a 20% increase for return on investment (ROI) in 90 days for large-scale projects.

●Employed design skills, brand standards and creative content to increase client engagement by 76% through monthly digital newsletter, press releases, and web content.

●Improved Health System by integrating communication strategies and change management techniques.

Smith Anderson Law Firm, Raleigh, NC, USA 09/2018-02/2019

Marketing Communications Manager

Led development of social media content, brand management, and produced marketing materials, including 20 infographics, 25 social media posts, and brand stories.

●Developed content for thought leadership stories to support legal teams using marketing plans and event execution.

●Using Social Sprout software, promoted employee recognition through public relations planning including press releases, blog posts and other marketing materials on legal topics for thought leadership.

Telamon Corporation, Raleigh, NC, USA 04/2017-08/2018

Business Development Associate

Built strong relationships within key industry sectors to support the workforce development programs unlocking $1.5 million worth of nonprofit funding to continue the workforce development program.

●Created and managed cross-functional teams in submitting request for proposals (RFP) to generate $800,000 of additional fundraising for research and plan, identify opportunities and manage development to create new job placements.

Hummingbird Creative Group, Cary, NC, USA 04/2016-02/2017

Director of Communication

As Director of Communication, oversaw creative writing in content development for various projects, managing design, video, and other multimedia production projects.

●Demonstrated success in overall marketing by leading a team to develop and implement innovative strategies, improving brand awareness and customer engagement.

●Used attention to detail in tracking and analyzing communication metrics to improve future campaigns.

EDUCATION

Bachelor of Arts (B.A.) in Mass Communications/Public Relations

University Of West Florida, Pensacola, FL

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