FREYA MOSHIR

UX/UI Designer

Summary

A passionate UX/UI Designer grounded in cross-functional collaboration, user-centered design, and iterative design, cultivated during my years in architectural design. Work Experience

UX/UI Designer Freelance

Remote, USA Apr 2023 - Present

● SuitUp: Optimizing event registration processes for an education company by crafting a user-friendly interface and improving the overall user flow

● Uppbio: Collaborated in an agile team to enhance website functionality and user experience by integrating machine learning intricacies into the data visualization of the dashboard for a startup UX/UI Design Lead Whenloveworks Dynamically

Remote, USA Jun 2023 - Sep 2023

● Reduced user confusion and abandonment rates by addressing information architecture issues through the redesign of a relationship coaching website, serving thousands of users

● Led UX designers to ensure that timelines and goals were met while implementing UX best practices to create an intuitive and user-friendly experience for end users

● Improved cross-team collaboration by aligning project goals, user needs, business requirements, and technical constraints, ensuring the success of deliverables

● Improved the design process and ensured consistency across the product by establishing and maintaining a comprehensive design system using Figma

● Developed storytelling techniques and methodologies, by presenting ideas to stakeholders UX/UI Designer Yes, M.I.S.S. Inc.

Remote, USA Feb 2023 - May 2023

● Volunteered as a UX/UI Designer for a non-profit organization, streamlined the event registration process by refining the website's information architecture

● Saved over $48K for the organization by implementing data-driven strategies, effectively addressing user pain points, and translating insights into visually appealing design

● Ensured consistency across the project by facilitating the creation and maintenance of a design system and reusable library components at scale using Figma Product Designer Bold Reuse Internship

Remote, USA Oct 2022 - Dec 2022

● Developed an end-to-end design process for creating an app aimed at increasing the return rate of reusable containers by 50% and streamlining the refund process

● Achieved an 80% reduction in containers' return wait time by utilizing a 4-phase project plan, incorporating iterative feedback from users and stakeholders, and applying UX methodologies

● Utilized competitive analysis to inform design decisions and conducted multiple rounds of usability testing with end users, employing wireframes and interactive prototyping Architectural Designer/3D Modeler

Sep 2016 - Mar 2022

● Designed and contributed to multiple architectural projects from concept to implementation in various firms, creating iterative solutions informed by stakeholder feedback and user needs

● Collaborated closely with the design team, considering technical feasibility challenges for contractors and engineers

UX Projects

House2Home Sep 2022

● Developed a home décor e-commerce website to facilitate the easy discovery of decoration kits DogCare Apr 2022 - Aug 2022

● Created an iOS application that helps dog owners find trustworthy dog walkers using the "Design Thinking" framework

https://www.freya-ux.com/

ad2srj@r.postjobfree.com

linkedin.com/in/freyamoshir/

Los Angeles, CA

Skills

Design

Sketching, Wireframing & Prototyping

Information Architecture

User Flows & Journeys

Affinity Maps & Storyboards

Style Guide & Design Systems

Interaction Design

Research

Heuristic & Competitive Analyses

Card Sorting & A/B Testing

User Research, Interviews & Personas

Product Validation & Usability Testing

Tools & Software

Figma

FigJam

Webflow

Marvel POP & Miro

Asana & Notion

Adobe Photoshop

HTML & CSS

3Ds Max & Vray

SketchUp, AutoCAD & Revit

Education

UX/UI Design Certification

Springboard

MA, Urban Design

Tehran, Iran

BA, Architectural Design

Tehran, Iran

Volunteer Work

UX/UI Peer Mentor

Springboard Nov 2022 - Present

Organizing 1:1 mentoring sessions

and providing design feedback to 30+

students, resulting in a more

engaging learning experience and

increasing UX/UI knowledge

Awards

UX Hackathon

Springboard Sep 2023 - Nov 2023

Won 1st place for developing an

AI-Chat plugin, enhancing empathy in

remote workplaces

Dubstech Protothon May 2023

One of the top teams out of 38

competing groups in developing an

innovative AI solution to improve

both the mother and baby's sleep

habits by tracking their sleep history

and recommending sleep patterns

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