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Account Executive

Location:
West Palm Beach, FL
Posted:
January 15, 2024

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Resume:

Mitchell Yawn

West Palm Beach, FL 615-***-****

ad2sp2@r.postjobfree.com

Strategic and results-oriented Sales Executive with a proven track record in B2B and B2C sales, sales training, auto finance, and market entry strategies. Currently recognized as the highest-performing GM Financial Account Executive in the Southeast region, exceeding new and used car sales quotas. Demonstrates talent for developing high-performing teams, as evidenced by proactively mentoring and coaching six Account Managers. Holds a distinguished sales record, earning the prestigious Mark of Excellence Award from GM every year between 2000- 2015, showcasing consistent excellence in sales and customer satisfaction. PROFESSIONAL ACHIEVEMENTS

Sales Leadership and Portfolio Management: Accelerated career advancement, achieving promotion to Account Executive within 1.5 years, managing a portfolio of nine dealerships with strategic initiatives leading to exceptional growth in both new and used car sales.

Strategic Training and Development: Contracted by General Motors as a Strategic Training Consultant, led comprehensive training programs, and created six role-specific playbooks, contributing to the sustained success of dealerships and the sales organization.

Operational Excellence and Relationship Building: Managed a diverse portfolio of 36 dealer accounts, executed five floor plan acquisitions, and fostered key account relationships, earning promotion to Account Manager. AREAS OF EXPERTISE

B2B & B2C Sales

Sales Training

Auto Finance

Key Account Relationships

Sales Enablement

Market Entry & GTM Strategies

Sales Development Strategies

Coaching & Mentoring

Team Leadership

PROFESSIONAL EXPERIENCE

GM FINANCIAL 2021 – Present

ACCOUNT EXECUTIVE, Miami, FL (2023 – Present)

● Accelerated Career Advancement: Achieved promotion to Account Executive within an exceptional 1.5 years, outpacing the typical company timeframe of four to five years.

● Strategic Sales Portfolio Management: Leads GM Financial initiatives across a portfolio spanning nine dealerships in the competitive South Florida market. Devising revenue-generating programs including acquiring floorplans and identifying niche market opportunities, while employing consultative selling methodologies. Emphasizing relationship-building as a priority, acting as a consultant rather than merely selling GM Financial services.

● Pipeline Development & Sales Growth: Exceeded expectations by building a pipeline of three floorplan dealerships, surpassing the annual quota of one per year. Spearheaded exceptional growth in new car sales, achieving a 100% to-goal performance since March 2023, resulting in a total new car count of 1,158. Elevated used car sales performance to an impressive 111% to-goal since March 2023 (started at 94%), culminating in a total used car count of 1,105.

● Top Performer Recognition: Attains the highest-ranked scorecard on the team, consistently exceeding performance benchmarks. Increased approval center usage from 43% to 56% to goal since March 2023. Outperforming e-contracting goals with a 73% result, surpassing the goal of 70%, as the only Account Executive in the Southeast region to do so.

● Talent Development: Proactively mentors, coaches, and develops 6 Account Managers, contributing to both their professional growth and overall team success.

● Dealer Selection & Professional Network: Targeted select dealerships, actively initiating lease-up and selling strategies, achieving success with leasing up to 18 vehicles at a single dealership. Leveraged existing contacts from the Certified Preowned team to enhance business relationships and drive strategic initiatives. DEALER ACCOUNT MANAGER, Kansas City, MO (2021 – 2023)

● Extensive Portfolio Management: Oversaw a portfolio of 36 dealer accounts spanning the Kansas City metro area.

● Floor Plan Acquisition & Strategic Partnerships: Acquired five floor plans within a single year, demonstrating a proactive and results-driven approach. Fostered collaborative relationships by partnering with GM Factory representatives to secure warm introductions and enhance business opportunities. Mitchell Yawn 615-***-**** ad2sp2@r.postjobfree.com Page 2

● Sales Growth Achievements: Achieved a notable six percent growth in New Car engagement and an impressive 15% growth in Used Car engagement, showcasing a comprehensive understanding of the automotive market.

● Performance Exceeding Goals: Surpassed company goals by driving a 56% increase in Approval Center engagement among dealers. Exceeded eContracting goals by an outstanding 300 basis points, showcasing a commitment to exceeding performance benchmarks.

GP STRATEGIES FOR GENERAL MOTORS 2016 – 2021

GENERAL MOTORS SOUTHEAST REGIONAL PROCESS MANAGER

● Strategic Training Consultant for GM: Contracted by General Motors to lead comprehensive training on the sales process, certified selling techniques, and automotive service standards.

● Dealer Engagement: Managed relationships with 294 dealerships, visiting a minimum of eight dealerships per week to provide hands-on support and guidance.

● Operational Optimization: Conducted audits of car inventory and staging procedures, implementing improvements to drive operational efficiency.

● Customer Satisfaction Management: Addressed and resolved customer complaints, ensuring a high level of customer satisfaction reflected in consistent 5/5 survey responses (minimum three per week on average).

● Innovative Playbook Development: Created and implemented six role-specific playbooks in collaboration with regional teams and still used by the sales organization.

Sales experience: Achieved the prestigious Mark of Excellence Award from GM for 15 consecutive years, demonstrating exceptional sales skills by consistently selling over 100 vehicles annually while maintaining a

“Completely Satisfied” Customer Service Index (CSI). Claude Nolan Cadillac Jacksonville, FL

Sales and Leasing Consultant, Certified Technology Manager Sonic Automotive Crest Cadillac Nashville, TN

Cadillac Manager

Sales Manager, Sales, and Leasing Consultant, and Certified Technology Manager Dan Vaden Chevrolet Buick Cadillac (formerly Endicott Buick Cadillac Mitsubishi) Brunswick, GA Sales and Leasing Consultant, Internet Manager, Cadillac Sales Manager Military experience:

United States Navy Okinawa, Japan

Aircrew Rescue Swimmer

EDUCATION

Bachelor of Business Administration, Global Business Management, expected 2024 Troy University, Troy, AL



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