Bernard Falkoff

ad2sm6@r.postjobfree.com • **8 Singley Avenue, Runnemede, NJ 08078 • 856-***-**** Let’s talk. Let’s Dream. Let’s grow your business. EDUCATION

B.Sc. Communications (cum laude), Temple University M.Ed.M. (Masters Educational Media), Temple University Brief Summary

• A content marketing specialist, copywriter, and strategic user experience analyst with over 15 years of experience in advertising, marketing, sales training, technical documentation, and creative content development across various industries.

• A digital media expert with skills in SEO/SEM, web design, UX testing, blogs, emails, and interactive pdfs.

• A former associate professor at Drexel University’s Digital Media Department, where he co-founded the program and increased student enrollment by 50% in three years.

• A published children’s book author and a newspaper and magazine columnist. Skills

Omnichannel marketing

User experience analysis

Web design

SharePoint

Competitive analysis

Pharmaceutical marketing

Public relations

Digital marketing/storytelling

Copywriting

SEO/SEM

Social media marketing

MSOffice Suite

Veeva vault

Cyber security and compliance marketing

Creative concept design

OpenAI/ChatGPT/GPT-4

Experience

Senior Communications Strategist/Marketing Specialist Copperhead Creative Strategic Consulting 2005 – Present

• Owner of a content marketing consultancy that has developed websites, blogs, PR materials, technical documentation, training, and more for over 100 brands across 40 B2B, B2C, and pharmaceutical product categories.

• Lead Web Content Developer for University of Pennsylvania’s Penn Medicine Division, responsible for developing all digital content, including emails, blogs, writers’ style guide, and the entire website for patients, physicians, researchers, etc.

• Increased sales by 25% in six months by developing and implementing a comprehensive marketing and training strategy for 15 managed market accounts.

• Columnist for national magazine and local newspaper

• Former documentation manager and users guides author

(Please keep reading)

Bernard Falkoff

ad2sm6@r.postjobfree.com • 628 Singley Avenue, Runnemede, NJ 08078 • 856-***-**** Let’s talk. Let’s Dream. Let’s grow your business. EDUCATION

B.Sc. Communications (cum laude), Temple University M.Ed.M. (Masters Educational Media), Temple University Experience cont.

Associate Professor

Drexel University June 2008 – June 2021

• Helped create the Digital Media Department and taught courses such as Creative Concept Design, Future of Digital Media, Digital Storytelling, and Professional Practices.

• Co-authored a textbook on digital media and published several research papers in peer-reviewed journals.

• Supervised and mentored over 100 students and received excellent feedback from students and faculty.

Associate Managed Markets Strategist and Copywriter Xcenda--Market Access Consulting & Communications (MACC) August, 2014 – May 2017

• Developed a full range of marketing, promotional and training materials for managed markets, working closely with the medical content teams and clients to strategically clarify brand challenges and shape messages.

• Created “showcase” marketing materials for the company’s parent (AmeriSource Bergen) and contributed to the company’s weekly newsletter—Health Policy Weekly.

• Performed competitive investigations and analyses and provided insights and recommendations to improve brand positioning and performance.

Associate Creative Director, Content

MediMedia USA March 2012 – August 2014

• Developed a full range of marketing, promotional and training materials for managed markets, covering a wide variety of pharmaceutical brands and disease states.

• Researched and generated 90% of content for the lead brand and largest client from prelaunch through first year, resulting in increased market share and customer satisfaction.

• Created projects in media that had never been used by the client, such as interactive pdfs, webinars, and podcasts, and received positive feedback and recognition.

(Please keep reading)

Bernard Falkoff

ad2sm6@r.postjobfree.com • 628 Singley Avenue, Runnemede, NJ 08078 • 856-***-**** Let’s talk. Let’s Dream. Let’s grow your business. EDUCATION

B.Sc. Communications (cum laude), Temple University M.Ed.M. (Masters Educational Media), Temple University Awards

1. PM360 2016 Innovative Product Award – Thumbprint: Lash Group 2. ADDY – Philly Gold Award (Certificate of Excellence) 3. Annual Report (Campbell’s Soup Co.)

4. Art Directors’ Club, NJ – Bronze Award

5. Corporate Identity System (Green Eggz no ham, Inc.) 6. The Globals Best in Healthcare Communications Worldwide Communication to the Healthcare Professional Global Finalist (SmithKline Beecham)

7. Parent's Choice Gold Award

8. Product Packaging (Gold Medal)

9. IABC Washington D.C. -- Silver Quill Award

10. Total Communications Plan, Employee Benefits

11. B/PAA -- Bell Ringer Award

12. Total Marketing Campaign Under $150,000 (Gold Medal) 13. Building Supply and Home Center Association -- Drummer Award 14. Special Promotion Campaign (Gold Medal)

15. IABC -- First State Award

16. Sales Promotion Video (Silver)

17. Philadelphia Council of Advertising Women -- ADDY Award 18. Business to Business Magazine Ad (Gold Medal)

19. Art Directors Club

20. Full Color Advertising Campaign, 2 or more pages (Merit) 21. CableVision -- Outstanding Advertising Reader Response 22. Jerrold CableOptics Image Ad Campaign "Van Gogh" 23. Jerrold CableOptics Image Ad Campaign "Wright Brothers" 24. Jerrold CableOptics Image Ad Campaign "Marconi" 25. Advertising Age -- The Next Trend

26. The Next Allergy Relief Medicine (Third Prize)

(Please keep reading)

Bernard Falkoff

ad2sm6@r.postjobfree.com • 628 Singley Avenue, Runnemede, NJ 08078 • 856-***-**** Let’s talk. Let’s Dream. Let’s grow your business. EDUCATION

B.Sc. Communications (cum laude), Temple University M.Ed.M. (Masters Educational Media), Temple University Recommendations

Steve Rickards 1st degree connection

Freelance Copywriter at DiD Agency. Steve worked with Bernard on the same team

• Whenever I can't accept a freelance writing project, I recommend Bernard. I always recommend him with confidence that he can help the client. I have never heard a complaint and, I always enjoy hearing the compliments from the client, after he turns the project in on budget, on time, and on target.

Scott Shields 1st degree connection

Associate Director, Health Policy at Xcenda. Scott worked with Bernard on the same team.

• Bernard is a hard-working excellent writer. He wrote many articles on health-policy topics in which he did additional research to ensure he understood the broad aspects of the policies, as well as the nuances. He was extremely prompt with his assignments, and never failed to ask how else he could help. His writing is exceptionally clear so laypersons and experts alike could understand and benefit.

George Davatelis, PhD, MS 1st degree connection

Medical Communications Expert. George was senior to Bernard but didn't manage Bernard directly

• Bernard is by far the best copywriter I have ever worked with; bar none. He has a very savvy business and marketing sense which he merges with a wonderful scientific acumen to create a result that is fast, accurate and spot-on from a marketing sense. I highly recommend Bernard for any and all writing projects.

Rich Cali 1st degree connection

Graphic Designer / Illustrator / Freelance Art DIrector at Rich Cali Art. Rich worked with Bernard on the same team.

• I recommend Bernard to anyone looking for top-line creative. Bernard is a great person to work alongside of. He is extremely detail-oriented, he knows and understands his brands inside out. He is very knowledgeable and he is quick with a great idea. He is a fun person and he is very accommodating. In short, Bernard is a true team player with much to offer. I recommend him whole-heartedly. Anyone working with him will agree with my sentiments.

Contact this candidate