Copywriter
Resume:
OLIVER Agency, Copywriter
October **** to September 2023
- Write and edit copy for social media posts, paid ads, promotional materials, videos, SEO-optimized blog articles and website content for various beauty, CPG and retail brands.
- Interpret creative briefs by ideating, writing and executing creative concepts by following the best practices.
- Write and edit copy ensuring brand voice and business objectives are effectively executed across all messaging.
VMLY&R Canada, CRM Copywriter
April 2022 to October 2022
- Following brand tonality guidelines and understanding the user journey to write effective customer-centric copy for emailers, while collaborating with cross-functional teams.
Elite Digital, Contract/ Freelance Copywriter
September 2021 to April 2022
- Creative copywriting for brand’s newsletters, social media posts, paid search ads, SEO-optimized blogs, e-mailers and website landing pages. Tonic Media, Senior Copywriter
May 2020 to January 2021
- Worked on multiple social brand campaigns and product launches while developing the marketing strategy and performing thorough competitor analysis that aids the brief.
- Led the social content creation for CPG and Financial brands with a team of junior copywriters and proactively managed projects.
- Proofread my team's work to ensure consistency and accuracy.
- Wrote digital ad scripts.
Dhruvi Pandya
My Profile
Creative copywriter with 6 years of experience in writing compelling cross-channel copy for social media, paid ads, websites, blogs, press releases, video content, OOH, product and other advertising materials. I have experience in working with some of the largest B2C and B2B brands across industries like CPG, beauty and lifestyle, QSR, finance, automotive and hospitality.
Portfolio link: dhru31dp.wixsite.com/portfolio
Awards & Recognition
Spikes Asia, Campaign Asia, 2019
Best Use of Stunts, McDonald's India
Digies Awards, Afaqs, 2019
Gold x 2, Silver x 2, Bronze x 2 for
McDonald's India's campaigns
DMA Echo Awards, DMA Asia, 2019
Gold x 2 for McDonald's India
IDMA, 2019
Online Advertising and Digital Direct
Response
Education
Post Graduate Certificate in Content
Strategy, Humber College, Toronto
January 2021 to December 2021
Bachelor's of Mass Media in Advertising,
UPG College, Mumbai
2012 to 2015
Work Experience
CREATIVE STRATEGIST AND WRITER
Contact
ad2sm3@r.postjobfree.com
www.linkedin.com/in/dhruvi-pandya/
22Feet Tribal Worldwide, DDB, Copywriter
January 2018 to April 2020
- Developed the creative voice and tonality for McDonald's India for all its digital accounts.
- Developed communication assets including digital media support and crafting in-store promotions.
- Worked on multiple PAN-India and regional marketing campaigns which included creating content strategy and writing monthly content calendars, e-mailers and cross-channel ads.
- Successfully launched the McD App reaching 3 months targets in 1 week- created UX content design and other in-app content.
- Launched Love, Beauty & Planet in India and handled its social media, e-commerce presence and influencer collaborations. Dhruvi Pandya
Awards & Recognition
Spikes Asia, Campaign Asia, 2019
Best Use of Stunts, McDonald's India
Digies Awards, Afaqs, 2019
Gold x 2, Silver x 2, Bronze x 2 for
McDonald's India's campaigns
DMA Echo Awards, DMA Asia, 2019
Gold x 2 for McDonald's India
IDMA, 2019
Online Advertising and Digital Direct
Response
Education
Post Graduate Certificate in Content
Strategy, Humber College, Toronto
January 2021 to December 2021
Bachelor's of Mass Media in Advertising,
UPG College, Mumbai
2012 to 2015
CREATIVE STRATEGIST AND WRITER
Contact
ad2sm3@r.postjobfree.com
www.linkedin.com/in/dhruvi-pandya/
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