ACADEMIC BACKGROUND:

Roni Lifshitz CREATIVE SERVICES / PACKAGING

Graphic Design

Packaging Design

Jewelry and Accessory Design

Sales Presentation

Showroom Design

Fashion Boards

Gift/Jewelry/Toy Product Development

Sample Development

Sketching

Adobe Creative Suite

Microsoft Office Suite

Mac and PC

Vendor sourcing and relationship managing

Sustainable sourcing and development

Sample mock-up creation

Fluent in English and Hebrew

Beit Berl, Kfar Sabba

Hamidrasha, Ramat Hasharon, ISRAEL

Art / Art Education / Minor in Film

Phone: 646-***-****

Email: ad2sh2@r.postjobfree.com

Address: 16 Howard Place #1

Jersey City, NJ 07306

Portfolio: www.ronilifshitz.com

LinkedIn: www.linkedin.com/in/RoniLifshitz

SKILLS & EXPERTISE:

CONTACT INFORMATION:

WORK EXPERIENCE

Real Packaging Co., LTD 1/01/20 – 1/01/23 China / NYC U.S Representative & Packaging Design

Based in the NYC metro area, represents Real Packaging in both a design and sales capacity as both a jewelry/accessories packaging designer and a customer relationship manager.

* Support the packaging design service for U.S. customers including Coach, Kohl’s, Walmart, etc., maintaining close relationships, focusing on detail, problem solving, and meeting the creativity needs of the customer.

* Design innovative, market savvy jewelry/accessories packaging that matches the customers’ aesthetic and brand, while satisfying budget requirements and timeline expectations.

* Efficiently and effectively manage several design projects simultaneously.

* Visit NYC and suburban retail stores regularly to monitor fashion trends, stay abreast of key brands’ newest packaging/display designs and look for packaging design inspirations. Stay on top of fashion trends via internet, trade publications, and industry reports.

* Report all customer communication to the sales and development team in China making sure they are always aware of client feedback, questions and requests, assuring synergy.

* Visit accounts in person to discuss and plan design projects, developments and new ideas.

* Draw on many years of jewelry and accessories design experience to under- stand and innovate packaging design and program concepts that showcase the customers’ brands .

* Study the retail market and trend predictions to create quarterly trend reports for Real Packaging’s customers.

• Constantly designing new prolific packaging concepts, contributing to the company’s ability to always stay ahead of the trends. Centric Brands (Haskell Jewels) 2/06 – 11/19 New York, NY Director of Creative Services

Successfully design packaging, retail cards, showrooms, jewelry, gift products, and visual sales presentations for one of the largest fashion jewelry wholesalers in the U.S. Brands managed by the company include COACH, ALLSAINTS, Vera Wang, Kenneth Cole, Betsey Johnson, Robert Lee Morris, Steve Madden, and Juicy Couture.

* Design packaging for gift and jewelry products, producing sales focused and innovative concepts for marketing jewelry products.

* Work with the private label managers from Macy’s, Kohl’s, and JC Penny to fulfill packaging and visual merchandising needs.

* Design gift products and packaging for Betsey Johnson’s brand

* Design visual sales presentations for sales reps to display to potential buyers

* Put together sales boards and fashion boards for Market weeks

* Responsible for the design and management of the Samara showroom and design showrooms for several brands at Haskell Jewels for market weeks

* Work with manufactures in China to develop samples within budget and in a timely fashion. Inspect them for aesthetic, logistical, or design flaws, as well as creative solutions for maximizing sales

International Connection 2/00 – 2/06 New York, NY

Product Development & Design Manager

Designed and oversaw development of various products including innovative accessories, silver jewelry, and high-end body jewelry for a leading international fashion jewelry manufacturer.

* Conceived new products and product lines and expanded existing lines with dynamic and original ideas, always marketable to key demographics

* Researched costs, demands, and manufacturing capabilities for wholesale operation

* Developed new product lines, producing original merchandise and exclusively licensed trademark and patent lines

• Sourced manufacturers in Asia and the U.S., overseeing the production of new and existing products, and managing supplier relations

* Designed packaging for new and existing products, transforming entire style and look of the company to reflect new modern market

* Designed display units for increased marketing effectiveness and optimal product placement in retail stores

* Developed and instituted marketing plans for all product lines

* Procured new sales accounts and liaised with sales representatives, distributors, chain stores, and volume buyers

• Represented company at trade shows in the U.S. and Asia both as a wholesaler and a buyer; designed sales booths to successfully showcase products and attract high volume buyers

* Produced catalogs and promotional material by orchestrating public relations company, graphic designers, photographers, and printers, keeping consistent with the product brand developed

* Instituted direct mail campaigns, including the procurement and maintenance of valuable mailing lists

Contact this candidate