Hibah Haider 973-***-**** Harrison, NJ ad2ryb@r.postjobfree.com LinkedIn Portfolio

PROFESSIONAL EXPERIENCE

DEMARA LYN STUDIO User Interface Designer Sept 2023 - Nov 2023

● Conducted in-depth research on 8 jewelry websites, analyzing visual design elements, leading to strategic recommendations that improved site functionality and aesthetics.

● Developed 7 Mid/Hi-Fi Shopify wireframes, incorporating key features and collectively conducted 7 user tests, implementing feedback-driven changes that significantly enhanced the overall user experience.

● Advised on a captivating color palette and fonts for the client's brand, aligning with target audience preferences.

● Curated and produced 8 training videos, a comprehensive How-To guide, and site documentation to empower client independence in the future maintenance and expansion of the site. AYÚDATE User Interface Designer Feb 2023 - Apr 2023

● Researched 19 therapy sites, extracting insights on visual design elements for strategic client recommendations.

● Advised the client to split proposed features and develop a mental health-focused brand as a proof of concept, and designed 10 Squarespace wireframes, featuring key elements to enhance a user-centered experience.

● Conducted user tests on 6 diverse participants, incorporating feedback for significant design improvements.

● Created 11 training videos, a comprehensive How-To guide, and site documentation to empower the client for future site maintenance and expansion.

CLAIRA.AI User Interface Design Consultant Sept 2022 - Nov 2022

● Collaboratively assessed Claira's admin experience, utilizing Norman's Heuristic Evaluation Chart to pinpoint areas for improvement and redesigned data visualizations in Figma.

● Recommended design system enhancements for 3 site pages, utilizing feedback from user tests, and incorporating UI best practices to contribute to a more intuitive and user-friendly design.

● Curated user-centered handoff materials, including research, prototypes, and presentations, influencing strategic and impactful changes in the website's roadmap for an enhanced overall user experience. AMERICAN MUSLIM YOUTH ROAD MAP Graphic Artist Dec 2022

● Revised client content for an academic infographic handbook, eliminating errors, enhancing understanding.

● Presented 5 color palette options, aligning final choice with client’s feedback for a unified visual identity.

● Produced 70 Lo-fi graphic iterations, selecting 8 layouts for the 32-page handbook on Figma, optimizing visual appeal based on client feedback, improving the handbook's accessibility and engagement.

● Developed a minimum viable product within a specified time frame for faculty use, meeting client needs and ensuring effective communication and implementation in an academic context. SKILLS

TOOLS Figma, Adobe Creative Suite, Wireframing, Prototyping, Presenting, Google Suite, Miro Board DESIGN

EXPERTISE

UI Design, UX Design, UX/UI Consulting, Concepting, Sketching & Ideation, Iterating, Competitive Analysis, Domain Research, User Testing, Content Writing & Editing, Digital Art, Graphic Design EDUCATION

CODING DOJO UX/UI Design Certificate Remote

● Part-Time UX/UI Design Program, Figma, Miro Board KEAN UNIVERSITY Bachelor’s of Arts in Architecture and Design Union, NJ

● Michael Graves’ Architecture and Design Program, AutoCad, Rhino, Adobe Creative Suite Dec 2022

May 2021

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