VANESSA WATSON

CALIFORNIA

951-***-**** ad2rq9@r.postjobfree.com

Event Planning, Marketing and Office Management

I am a creative marketing and administrative professional with 10+ years of experience that ranges from marketing and branding, planning and coordination of consumer facing activations, to PR, social media management, and trade marketing. As well as administrative experience in travel coordination and calendar management and seek to obtain a versatile position utilizing my range of skills to make a positive contribution an organization.

KEY COMPETENCIES

• Marketing Strategy

• Trade Marketing / Trade Shows

• Press Launches / Media Relations / PR

• Product Specifications / Consumer Research

• Software Training / Implementation

• Sales Coordination / Communication / Follow up

• Digital Asset Management / Media Libraries

• Marketing Automation / Landing Pages

• Copywriting / Content Development

• Calendar Management/ Travel Coordination

• Digital Marketing Analytics / CRM / Reporting

PROFESSIONAL EXPERIENCE

PRP Seats August 2022 – July 2023

Marketing Coordinator, E-Commerce, and Events

• Manage and update product listings in WordPress and Woo Commerce to optimize SEO and improve copy

• Create and publish engaging content on Facebook and Instagram using HubSpot and Meta Business Suite

• Analyze social media metrics and adjust strategies accordingly to grow following and engagement

• Manage affiliate marketing and brand ambassador program using HubSpot

• Coordinate and produce off-road consumer facing events, including vendor coordination, event marketing and logistics

• Develop and manage event budgets to ensure profitability and ROI

• Collaborate with cross-functional teams to develop and execute marketing campaigns Medcare Farms March 2022 – August 2022

Marketing Manager, Retail Marketing and Branding

Oversaw a 3-person team for social media, product development and packaging for a seed to sale vertical cannabis operation.

• Strategized and executed 4.20 holiday retail sales plan and in-store event in under 30 days of employment surpassing the revenue target by 17% and exceeded the new customer goal by 200+.

• Strategized brand refresh and established brand identity guidelines for the flagship brand and sub-brands.

• Conceptualized and executed multipaneled billboard campaign on 15 freeway and refreshed surface street A-frame signage and sign spinner campaign.

• Developed and executed media buy strategy for local advertising efforts and conceptualized campaign development.

• Managed community outreach and made recommendations for retail promotions and sponsorships.

• Developed and launched a B2B community business partnership program for customer referral sharing and developed supporting cobranded assets such as restaurant coasters and bounce back cards.

• Developed and implemented strategies for social media and retail marketing plans.

• Identified collaborative marketing opportunities to increase brand awareness utilizing retail partner platforms, activations, PAD’s, and curated Limited-Edition co-branded boxes.

• Standardized briefing processes for digital assets and graphic requests and implemented a digital asset management system.

• Directed web development team to improve website copywriting and SEO and lead implementation of HubSpot Marketing Campaigns.

YOQI Yoga & Qigong YOQI Flow wear June 2021 – March 2022 Digital Marketing and E-commerce Specialist – Contract Established brand standards and developed CI Guidelines. Standardized processes for digital asset creation, graphic requests, and digital asset management. Performed a content audit and organized 20,000 + digital assets. Defined content strategies for YOQI and YOQI Flow-wear accounts across Instagram, Facebook, and YouTube. Built and launched e- commerce site for the YOQI Flow- wear brand.

KTM Group April 2014 – July 2021

Marketing Specialist, KTM, Husqvarna Motorcycles, and GASGAS (March 2016 – July 2021) Internally promoted to a group Marketing Specialist role to lead marketing automation and b2c dealership marketing for 600+ dealers across three brands.

• Planning and execution of North American product launch events, dealer, and trade shows.

• Collaborated with endemic media to distribute information under embargo. Reported on press and industry content.

• Liaised with PR agencies to generate non-endemic media test rides and desk-side interviews.

• Conceptualized and created premium tailored brand experiences for press and influencers.

• Reviewed sponsorship opportunities and submitted recommendations to management.

• Managed sponsorship contracts and deliverables by acting as a vital point of contact for promoters.

• Tracked and managed event budgets, drafted PO’s and conducted invoice reconciliation.

• Researched, audited, and reported on dealer network social media and marketing activities to develop a proof of concept and support the need for implementation of a brand-to-retail marketing automation solution for the North American Dealer Network.

• Strategized and executed SAAS platform rollout for brand to dealer networks and conducted webinars and 1-1 trainings.

• Developed comprehensive marketing and social media strategies for three brands and associated dealer networks to support company KPI’s, grow consumer engagement, and offer an improved solution to traditional co-op advertising.

• Conceptualized and developed ideas for creative campaigns and liaised with the design team to submit briefs for assets.

• Developed and maintained master marketing calendars to align national brand and regional dealer social media content.

• Facilitated dealer automation and campaign reporting, including paid advertising on Facebook.

• Managed digital media library and maintained updates to North American websites and promotional landing pages.

• Leveraged personal contacts to forge brand partnerships that resulted in marketing and press opportunities. Marketing Assistant, Husqvarna Motorcycles (2015 - 2016) Internally promoted to support the marketing and media departments as Marketing Assistant. In this role, I was responsible for ambassador relations, social media strategy and content, and women’s motorcycling initiatives such as Babes in the Dirt and DirtTastic events. I assisted with the planning and execution of dealer and experiential consumer events, and supported fan engagement through social media and consumer activations at Supercross and Motocross events.

• Prepared and distributed marketing bulletins to dealers via product management software.

• Proofed print and digital marketing materials and prepared monthly press recaps of print and digital earned media

• Supported brand training efforts and established dealer brand standards via regional brand academies. Office Administrator, Husqvarna Motorcycles (2014 - 2015) I was the first hire for Husqvarna Motorcycles after the KTM Group acquisition. In this early and vital role, opportunities to carry out marketing functions led me to success outside the scope of my administrative duties and resulted in my promotion.

• Coordinated shipping and receiving and facilitated fleet operations. Processed DMV documents, permits, and insurance. Managed demo vehicle loan requests for media and marketing use.

• Planned and executed press events to support motorsports team announcements and PR. PRIOR EXPERIENCE

2002 - 2014 Stay-at-home Mom – Childcare, cooking, cleaning, and household budgeting. Calendar management /schedule coordination for two households including holidays, vacations, school events, sports, and doctor appointments. Home maintenance and repairs and the planning and supervision of residential remodeling projects. 2000 -2002 Sales Assistant - Intense Cycles Fielded 30+ sales and technical support calls daily, performed data entry and sales order input, issued RMA #’s for warranty claims, and coordinated shipping and receiving. 1998 - 2000 Customer Service Representative – Carbite Golf Fielded 100+ customer service calls daily, maintained call log and elevated higher priority issues to management, performed data entry and sales order input.

SOFTWARE PROFICIENCY AND SKILLS

Technologies: Microsoft Office 365 Suite, Promoboxx, Hootsuite, META Business Suite, Preview, AEM Site Builder, Bright Asset Management, SAP, Wordpress, Asana, Dutchie, Treez, Fyllo, Weedmaps, Headset, Traction Tools, HubSpot and Google. Certificates: Certified Medical Assistant, M1 Motorcycle Endorsement, Forklift Certified Languages: English, French with limited business proficiency.

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