Work Experience:
Creative Consultant - Creative Director /Art Director - Consultant - August 2022 - Present Digital and Print design consultant for Pharma, Healthcare, Insurance and Financial clients.
• Developed a full range of products, including Web, Corporate Brand standards, and Marketing materials. Tag WW - Senior Digital Designer for Bristol Myers Squibb - November 2020 - August 2022 Tag is a global creative production and strategic sourcing agency.
• Designed and developed digital products such as, banner animation concepts, Field Triggered Emails, PowerPoint presentations, websites, brand standards, mobile app graphics, and interactive iPad solutions. Aegis Communications - Front-end Designer / Developer - December 2019 - July 2020 AEGIS provides print and digital content for the dental industry.
• Designed and executed HTML email campaigns and promotions.
• Utilized Campaigner, HubSpot, Lyris, Dreamweaver, Atom and Adobe CS
• Litmus tested and trouble-shoot emails.
• Processed client provided emails. Made necessary HTML adjustments. Staywell - Integrated Designer - March 2016 - May 2019 A health engagement company, which offers customized design solutions for the healthcare industry.
• Rebranded, directed and designed magazines, HTML email campaigns, E-newsletters, websites, interactive media, info graphics, print newsletters and PowerPoint presentations. Managed multiple accounts and provided sound creative solutions.
Pierre Fabre - Designer (consultant) December 2015 Pierre Fabre is the 3rd largest French pharmaceutical group with over 2 Billion in sales; covering healthcare, prescription drugs, OTC products and dermo-cosmetics.
• Designed a full range of pharmaceutical identity products, posters, packaging, magazines and catalogs. Orchard Brands - Catalog Design and Art Direction - October 2012 - April 2015 Leading national, multi-channel direct marketer of catalog and web brands in fashion, footwear and accessories.
• Establish brand style-guides and design direction for major retail catalogs.
• Art directed photo-shoots and significantly increased catalog revenue in the millions of dollars. David’s Bridal - Digital Designer (consultant) June 2012 - September 2012 The largest American bridal-store chain.
• Designed digital and print marketing materials.
• Created advertisements, posters, catalog layouts, and brochures.
• Reported directly to the Vice President of Creative. Credit Suisse - Brand Manager and Creative Designer (consultant) October 2011 - February 2012 A Switzerland-based multinational financial services holding company, headquartered in Zürich.
• Managed and designed the brand-identity initiatives for Asset Management Distribution.
• Designed print, digital campaigns.
• Designed retail print products for equity, hedge funds, and commodity units.
• Worked directly with the Marketing Director on white papers, brochures, and PowerPoint presentations. BFA: Parsons School of Design / The American College in Paris. Selected Clients:
Zurich Insurance Time Warner Inc. Chase Manhattan Bank J. Crew Guardian Insurance AT&T Blue Cross Blue Shield Random House Specialized Skills:
Adobe CS InDesign Photoshop Illustrator Dreamweaver Layout Web Design E-mail Design Sketch Adobe XD
MS Office Word Excel PowerPoint Veeva Vault
Terry Cummings Integrated Designer
https://tcummings.myportfolio.com/
www.linkedin.com/in/cummingsterry/
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