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Social Media Community Engagement

Location:
Detroit, MI
Posted:
January 14, 2024

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Resume:

Lisa Rene’ Prince

313-***-****

ad2rgc@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/princeaznroyality

Twitter: PrinceAzNRoyalt

Instagram: PrinceAzNRoyalty

Seasoned communications and fundraising professional with 25 years of marketing, fund development and corporate/community engagement experience benefiting nonprofits and faith-based organizations. Passionate about cultivating strategic partnerships that creates earnest engagement and long-term relationships.

Professional & Work Acheivements

Echo Media – DIRECTOR OF CLIENT ENGAGEMENT

●Ensures all aspects of the day-to-day client interaction delivers ultimate value for all involved;

●Engages with clients to understand their business landscape, develop strategies to meet key objectives, and activate the Echo Media team to provide deliverables;

●Developing fundraising strategies to identify, cultivate, solicit and steward six-figure major gifts from foundations, corporations and individuals;

●Implements cultivation events and meetings to maximize organization and donor engagement through targeted and intentional outreach;

●Researches new, organic business opportunities with existing clients through building relationships with industry partners and the client's organization;

●Works cross-functionally, guiding and directing to foster a culture of growth and development;

●Responsible for managing a diverse team of communications professionals including Web Designer, Social Media Strategists, Graphic Designers, Photographers and Videographers;

●Creates and manages advertising and marketing budgets;

●Develops impactful and results-oriented communications content including writing press releases, social media/blog posts, website verbiage, speaking points, fact sheets, emails and newsletters;

●Creates compelling and powerful written, graphic, video messaging through a variety of channels by using data, experiences and knowledge.

●Tracks and assesses short and long-term account successes and growth;

●Cultivates new and existing relationships with like-minded corporate and community organizations resulting in financial support;

●Develops short and long-term strategies to support client business objectives, internal and external opportunities into actionable marketing communications strategies and tactics.

The Sky’s The Limit Consulting – MANAGING PARTNER

●Providing thoughtful and innovative strategic counseling to clients in regards to brand marketing, communications and engagement to external/internal audiences;

●Creating an Individual Giving plan that included maintaining a portfolio of 150+ individuals and prospective new donors resulting in a 25% increase in individual giving;

●Staying abreast of grant and funding opportunities as well as industry giving trends:

●Responsible for creating successful grant proposals for government, corporate and foundation funding:

●Experience with producing reports, acknowledgments and tracking donor information in various databases such as eTapestry, Raiser’s Edge, SaleForce, MailChimp, and Classy;

●Developed communications strategies to increase the national, regional and local visibility of clients’ services, programs and messaging;

●Manages positive relationships with vendors including printers, mailing houses, photographers, videographers and public relations agencies;

●Leads a full communication team, including a Graphic Designer, Social Media Strategist, Web Designer with a focus on designing compelling, creativity and inclusive marketing deliverables;

●Manages all elements of marketing projects, including media buying, copy writing, graphic design, website content, email blasts, search engine marketing and project budgets;

●Implements events, campaigns and initiatives to maximize partner, client and community engagement through consistent outreach;

●Creates branding guidelines and standards for client team members to ensure company brand is consistent throughout departments and any marketing deliverables;

●Ensures the client’s goals are being achieved through progress, tracking and performance evaluation tools;

●Past and current clients include: American Airlines, American Cancer Society, City of Southfield, Daimler Chrysler, Eastside Community Network, Gleaners Food Bank, Goodwill Industries of Detroit, Habitat for Humanity Detroit, The Hannan Center, Mosaic Youth Theatre of Detroit, St. Vincent de Paul Detroit and United Negro College Fund.

Habitat for Humanity Detroit – FUND DEVELOPMENT PROJECT MANAGER

●Cultivated partnerships with TechTown, Center for Creative Studies, Detroit Experience Factory, Friends of Alger Theater and the City of Detroit that resulted in ongoing and lucrative initiatives;

●Responsible for the development, implementation and management of annual communications plan including fundraising and donor cultivation events;

●Conducted prospect research for potential funders, community and corporate partners;

●Maintained an effective pipeline of potential partners; continuously identifying new sources;

●Managed engagement activities between partners and clients in CRM database to help create genuine and trusting relationships;

●Conceptualized communication materials including press releases, external marketing materials, website and social media content;

●Served as organizational liaison between Marketing, Fundraising, Construction and Community departments to lead agency-wide projects and initiatives.

Additional Work Experience

Vista Maria, Dearborn Heights – ASSOCIATE EVENTS MANAGER

American Red Cross, Southeastern Michigan Chapter – MARKETING SPECIALIST

Edelman Public Relations Worldwide, Washington, D.C. – ACCOUNT EXECUTIVE

U.S. House Representatives, Congressman Chaka Fattah (D, PA), Washington, D.C. – PRESS ASSISTANT

Education

Howard University, Washington, D.C. – May 1997 Major: Psychology Minor: Public Relations

Memberships: Howard University Alumni Club – Detroit Chapter; Jack & Jill of America – Detroit Chapter (Fundraising Committee Co-Chair)

Volunteer: Vice President of PTA, Bates Academy; Alzheimer’s Association of Michigan; Girl Scouts of Southeastern Michigan; 482Forward Educational Charter Committee

Additional Related Skills: Proficient knowledge of Salesforce, Raiser’s Edge, eTapestry, and Classy database management systems; Email marketing platforms, such as Constant Contact and MailChimp; Social Media Management tools, such as HootSuite and Sprout



Contact this candidate