NANCY KEALY **** N. Ottawa, Chicago, Illinois ****1 773-***-**** ad2r24@r.postjobfree.com

PROFILE

Seasoned payments professional with expertise in product development and management. Full complement of leadership competencies from business strategy and tactical implementation through management of P & L. Extensive experience in product development, marketing, project management, compliance, brand development, and sales support for all verticals. Effective communicator with excellent relationship-building skills. Proven ability to develop strategic alliances, manage cross-functional teams and mentor subordinates.

PROFESSIONAL EXPERIENCE

Bank of America (2018 – Present), Chicago, IL

Vice President, Global Commercial Card Manager

Driving growth against strategic plan designed to foster card spend and revenue expansion through organic growth and product cross-sell opportunities; product and program administration tool best practices to ensure optimized product utilization and conducting account and portfolio business reviews to initiate dialogue regarding opportunities and to measure satisfaction with product offering and customer service.

Managed 14 global clients

Streamlined reporting structure to provide usable insights to clients.

Negotiated four global contracts.

Selected to spearhead the product closure of the commercial prepaid program. Set strategy and provided a comprehensive agile exit plan; evaluated client impact, product and servicing capabilities for both clients and cardholders. then presented a comprehensive plan that would ease closures for both the clients and cardholders. Worked with Legal, Compliance, Operations and Visa to ensure two-year exit process went smoothly.

Identified issues that had previously gone unnoticed. Escalated as a regulatory issue.

Developed reporting and monitoring map that allowed team to keep track of all aspects of winddown.

BMO Harris Bank (2014 – 2018), Chicago, IL

Vice President, Senior Debit and Prepaid Card Product Lead

Manage entire debit portfolio with nine product segments. Over saw rollout of EMV/Chip of debit as well as rebranding effort. BMO was one of the first debit issuers to roll out EMV; flipped entire portfolio without any issues. Negotiated two large contracts for the bank. Streamlined reporting process and revamped GL process.

Negotiated six-year contract resulting in $15.7MM savings

Launched two major product enhancements Zelle and Card Monitor (OnDot)

MB Financial Bank (2011 – 2014), Rosemont, IL

Vice President, Prepaid Product Manager Developed two prepaid product lines within an organization new to the card space. Oversaw as well as managed the design, development, and production of open loop gift card, general purpose reloadable and payroll card programs. Established five-year business and marketing plan for payroll program. Developed national marketing position and structure for the card division that complemented the bank’s brand. Integrated two prepaid processors while developing product structure

Created profitability model for all prepaid products

Quantum Loyalty Solutions, (2008 – 2011), Incline Village, NV

Vice President, Product Manager

Developed and launched seven products utilizing prepaid platforms. Established marketing strategy to support product launch and beyond. Developed theater loyalty program using card-based programs. Established loyalty programs for multi-national corporations. Developed international markets – working with internal teams as well as external partners. Developed loyalty program utilizing a PIN-based debit platform delivering a low-dollar reward without a card.

Evaluated issuers/processors, and negotiated pricing for Quantum as well as 10 international licensees.

oResults: Improved functionality and saved company 13% processing costs.

Developed cross-border issuing relationships in the European market.

Discover Financial Services, (1994 – 2008) Riverwoods, IL

Senior Manager, Strategic Product Management (2005 – 2008)

Developed and executed comprehensive business plans for prepaid products. Set business strategy by identifying market potential, determining resource allocation and developing marketing campaigns. Uncovered nascent loyalty channel within the prepaid space and managed launch and growth trajectory. Investigated legislation impacting the prepaid market as well as competitive changes in the marketplace. Managed four cost centers.

Evaluated profitability and growth potential for product lines. Determined two products did not align with the brand and would be difficult to sustain growth and pulled products from offerings.

Implemented an alternative approach to gain market share – focusing on building relationships with program managers rather than banks. Established alternative sales strategy - selling directly to clients and bringing in three program managers – eliminating the possibility of another network entering the three-bid process.

Senior Marketing Manager (1998 – 2005)

Utilized market research to develop brand identity for the division that complemented consumer positioning. Provided marketing support for credit, debit and prepaid efforts. Experienced in writing and evaluating business and marketing plans. Coordinated RFP responses for the division. Presented marketing programs and brand strategy to key financial institutions and major retailers. Developed promotional campaigns to further brand efforts. Managed the sales support division - promotions, collateral development, premium purchasing, and 300 + annual trade shows.

Selected to spearhead company-wide initiative to revamp communications for new merchants and outsource warehouse function. Incorporated print-on-demand technology allowing communications to be both personalized and targeted. Implemented a just-in-time inventory process for sales support collateral.

oResults: Cost savings of more than 20% annually and activation rates increased by 17%.

Developed innovative restaurant campaign with both consumer and merchant offers. Promotional P-O-P components provided visibility long after the promotion was over.

oResults: 8 % new merchant acquisition and 4% lift in consumer usage.

Managed nationwide point-of-sale signage conversion campaign - consisting of over 40 million signage items and four placement agencies.

Managed an annual budget of $16 million, and eight cost centers.

Marketing Unit Manager (1996 – 1998)

Worked with major companies in the travel/hospitality, supermarket and retail industries, including American Airlines, United Airlines, Delta, Avis, Hertz, Ahold, Safeway, Target, Hilton, Hyatt, Limited, and Best Buy. Analyzed partners’ objectives and developed marketing campaigns to reach mutually beneficial goals.

Managed the merchant portion of a $19 million national advertising campaign.

Developed integrated campaigns that generated ancillary customer response.

Senior Marketing Associate (1994–1996)

Coordinated all facets of consumer cash access products. Managed 22 annual mail campaigns. Utilized econometric modeling and testing to achieve record-breaking response rates. Directed creative development, production and budgets. Performed extensive back-end analysis and reduced cost-per-piece this resulted in optimization of database and netted additional revenue for all campaigns.

Specific mail campaigns saw 8% response rate and generated over $100,000 in incremental revenue.

Reduced cost-per-piece without impacting response rates.

EDUCATION

Marquette University, Milwaukee, Wisconsin Bachelor of Arts Major: Journalism/ Advertising Minor: Marketing

ACHIEVEMENTS

Recipient of the Helios Innovation award, Dare to Soar Product Management award, Three President’s Plate awards for product development, and four awards for distinguished achievement.

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