Jose Cestero

972-***-**** • ad2qwj@r.postjobfree.com • Fort Worth, TX 76131

Senior Level Sales and Marketing Management Executive (MBA Territorial Manager). With proven track record within Consumer Industry. Result driven with extensive experience in combining strategic planning and competitive brand positioning with products channel and life cycle to support corporate Sales and Marketing goals and PL's Results. Summary

Skills Profound and strong sales team

management.

•

• Sales Program Coordination

• Sales Statistics Analysis

• Budgeting and Expenditures

• Effective Selling Strategies

• Client Relations

• Partnership Management (Distributor)

• Brand Development

• New Business Development

• Territory Management

• Operations Management

• Key Account Development

• Detail-Oriented

• Price Structuring

01/2022 - Current

Texas Market Manager Famosa Lager Beer/Montecarlo, Centralbeer Import And Export Co., Dallas/Fort Worth, Texas

05/2020 - 01/2022

Sales Representative, Archpoint Group Inc, Dallas/Fort Worth, TX Experience

• Create good relationship between Management Distributor and Brewing Co

• Monitored competitive landscape and identified opportunities for growth.

• Analyzed marketing data to identify trends and inform strategies. Conducted market research to understand customer needs, preferences, and buying behaviors.

•

Organized promotional campaigns at Retail level. Like product Tastings where it was possible.

•

Planned product launches by coordinating activities between Distributor sales team and Company Management.

•

• Maintained up-to-date knowledge about current industry trends and best practices. Ordered and controlled flow of Distributor inventory to keep s most Market in-demand items in stock.

•

Maintained professional standards in sales and customer relationships and generated leads from internal and external sources.

•

Performed 80 ON and Off Premise trade visits per week to including Chain Supermarkets HQ accounts to maintain good relationships with accounts and planned promotional activities.

•

• Increase Sales Volume by 63% from previous year. Communicated regularly with Sales Manager for daily support and strategic planning for accounts.

•

• Conducted market research to identify potential customers and their needs.

• Analyzed customer feedback to improve products and services.

• Provided technical support for customers using the company's products or services. 06/2016 - 04/2020

Sales Representative, Acosta Sales & Marketing, Dallas/Fort Worth 09/2012 - 12/2015

Territory Sales Manager, Mars Wrigley Confectionery, Dallas, TX BasshamCentralbeerFamosa

• Maintained accurate records of all sales and prospecting activities.

• Researched competitors' products, prices, and sales techniques.

• Created detailed reports on daily, weekly, and monthly sales activity.

• Negotiated pricing contracts with customers to maximize profits.

• Collaborated with other departments such as marketing, finance, logistics.

• Attended industry events such as conferences, seminars.

• Identified opportunities for cross-selling additional products and services.

• Managed inventory levels by ordering sufficient stock for each account.

• Performed regular follow-ups with prospects to close deals in a timely manner.

• Recommended changes in products and services based on customer feedback.

• Developed key customer relationships to increase sales. Developed and maintained relationships with existing clients to ensure customer satisfaction.

•

Developed and maintained relationships with existing clients to ensure customer satisfaction.

•

• Organized client visits, presentations, product demonstrations and trade shows.

• Negotiated pricing contracts with customers to maximize profits.

• Attended industry events such as conferences, seminars.

• Identified opportunities for cross-selling additional products and services.

• Performed regular follow-ups with prospects to close deals in a timely manner.

• Managed inventory levels by ordering sufficient stock for each account.

• Developed and implemented sales plans to achieve regional goals.

• Created and managed relationships with key customers in the region.

• Analyzed customer feedback to identify potential opportunities for increasing sales.

• Conducted market research to identify new business opportunities within the territory.

• Monitored competitors' activities, pricing, and promotions in the region.

• Developed promotional materials to increase awareness of products and services. Provided technical advice and product training to customers and staff on product features, benefits, and uses.

•

• Prepared weekly and monthly reports on sales performance against targets.

• Led team meetings to ensure effective communication among all members of the sales team.

• Assisted customers with product selection based on their individual needs. Participated in trade shows, conferences, seminars, and other events to promote products or services.

•

• Surpassed annual quota by 36%. Leading Territory Sales Managers 2nd best in the nation.

• Maintained Samples warehouse and inventory in good and organized conditions. Call on Independent C-Stores, Seven Eleven's and Walmart Stores in Dallas territory in a daily basis keeping excellent distribution and good relationships with managers and C-C-store owners.

•

MBA, Management And Marketing

Education And University Of Phoenix

BBA, Marketing

University Of Puerto Rico, San Juan, PR

Training

Activities And

Honors

• SME Puerto Rico Association Chapter

• SME Dallas Association, Texas

Languages • Spanish, Native or Bilingual

• English, Full Professional

Proficiencies • IT Proficiencies in Ms Office

• Tablet

• Smart Phone

• VIP Program

• Nielsen Data

Contact this candidate