David L. Shusterman

*** **** ****** ***** ******, CA 90403

973-***-**** (mobile) / ad2qqq@r.postjobfree.com

Summary:

Experienced media executive with a vast array of cross functional experience at both agencies and sales organizations producing superior results

Highlights of Qualifications:

Strong negotiator and presenter, creative thinker, results-oriented professional

Strategic, innovative, with diversified work and client experience

Exceptional planning and organizational skills; extensive written and verbal communication skills

People management experience

Work Experience:

1/23-Present VP, Brand Partnerships, Front Office Sports (FOS), Los Angeles, CA

Responsible for driving revenue of muitl-media assets to blue chip clients and agencies

Educate clients on FOS and conduct weekly meetings/presentations

Collaborate with cross functional teams—Editorial, Marketing, Creative to develop full 360 degree programs for clients

Implement sales strategy and provide vision and leadership to team of sellers

10/13-1/23 SENIOR ACCOUNT DIRECTOR, ESPN, Los Angeles, CA (previously Chicago, IL)

Responsible for generating revenue across all aspects of ESPN Audio (Talk and Live Sports) as well as Digital properties, including the ESPN App, Podcasting and Streaming

Develop custom solutions for national clients utilizing ESPN talent, programming and on-site assets

Cultivate strong working relationships with agency and client contacts across the country

Build custom sponsorship packages for clients that utilize all aspects of Audio; Terrestrial Radio, Streaming and Podcasts

Collaborate and strategize with colleagues across all ESPN platforms, including linear and digital

Present to top level clients (CMO’s, CEO’s) and establish long standing partnerships and relationships

2/13 – 8/13 ASSOCIATE DIRECTOR, Starcom Worldwide, Chicago, IL

Identify overarching media plan objectives, strategies and goals to deliver brand communications priorities for Anheuser-Busch

Oversee team to develop media strategies for the Bud Light Mega portfolio, including the following brands: Bud Light, Bud Light Platinum, Bud Light Lime, Bud Light Lime-A-Rita family

Manage the AB Sports portfolio & major league sponsorships, including NFL, NCAA, MLB

Develop recommendations for optimized, effective communication levels & corresponding weight and investment levels

Allocate investments related to long-term commitments

Buy spec development & issue (National TV, Digital, Print, Radio, OOH)

Leverage SMG competitive to generate monthly “rivals” report across Beer, Wine & Spirits categories

Provide formal & informal points of view on new opportunities & offerings; case studies, consumer, industry, category & media trends

4/08 – 12/12 Senior Partner, ASSOCIATE DIRECTOR, The Exchange, Mindshare Worldwide, New York, NY

Directly oversee five major diversified media accounts on a daily basis: Domino’s Pizza, RadioShack, U.S. Marines, John Deere and TransAmerica

Responsible for every aspect of client’s business, including presenting to top level executives, CMO’s, CEO’s

Helped Domino’s Pizza effectively revamp their entire business with campaign re-launch in Dec ’09, resulting in positive sales growth every quarter since

Assist in GroupM TV Upfront negotiations with top level sales people at the networks; intimately involved with inner workings of negotiations and strategies

Top decision-maker as far as how clients budgets are distributed

Responsible for team of six direct reports on a daily basis

Access to high-level internal discussions, decisions and strategies

5/04-4/08 GROUP SUPERVISOR, National Broadcast, Mindshare Worldwide, New York, NY

Managed three major multi-million dollar accounts on a daily basis: Sprint-Nextel, Domino’s Pizza, Boost Mobile

Developed close, trusting relationships with key decision-makers and influencers at these companies and was constantly selling to them via presentation of buys

Directly handled all sports buying duties for Sprint-Nextel (NFL, NASCAR, NHL, PGA)

Assessed sports marketplace and worked closely with TV sales reps to design customized sponsorships that helped achieve client’s marketing goals and objectives

Presented buys and ideas to clients as well as strategies for future endeavors

Directly negotiated Domino’s Pizza MNF 35 cross-platform sponsorship with ESPN for new product launch in fall of 2005

Directly managed team of Buyers and Assistants and oversaw all responsibilities as well as provided guidance and leadership

6/00-4/04 MEDIA BUYER, National Broadcast, Universal McCann, McCann-Erickson Worldwide, New York, NY

Worked on blue chip national advertising accounts: Microsoft, ExxonMobil, Hotwire.com

Negotiated National TV sports buys (NFL, NCAA, PGA) for Microsoft Business division as well as MSN Consumer

Developed, analyzed and presented strategies, buys and overviews to clients as well as planners

Investigated environments for opportunistic spending

Researched demographics utilizing internal tools and programs to be applied to TV buys

Managed two Assistants as well as provided post-buy analyses to clients

7/99-6/00 INSIDE SALES ASSOCIATE, Ferguson Enterprises, Edison, NJ

Assisted in managing 30 base accounts, requiring expertise in balancing multiple tasks

Implemented personal strategies to help improve business efficiency, resulting in increased sales

Built strong relationships with existing customers as well as cultivated business with new clients

Education:

Syracuse University, Syracuse, New York

Bachelor of Arts, Psychology

May 1999 College of Arts & Sciences

Additional Information:

Avid sports enthusiast and participant in various local recreational basketball leagues, Head Coach of son’s Basketball team

Traveler, reader, cook and gym rat, hiker

Highly proficient in Microsoft Word, Excel, PowerPoint and Outlook

References available upon request.

Contact this candidate