*

JUDITH HENRIQUEZ

EVENT PLANNER AND MARKETING SPECIALIST

**-**** ******** **. - *** Beach, HI 96706 305-***-**** ad2qpb@r.postjobfree.com www.b2beventos.net U.S. CITIZEN

PROFESSIONAL SUMMARY

Skilled Event Planner and Marketing Manager with a solid record of accomplishments in planning and executing events and marketing programs for internal and external customers. Adept at developing data-driven strategies to promote physical and virtual events and maximize reach with strategic marketing campaigns. Innovative Marketing leader with 16 + years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management. Detail-oriented, attentive and decisive leader.

KEY QUALIFICATIONS

• Team player

• Time

Management

• Administrative

Management.

• Effective

Communicator

• Vendor

management

and contracting.

• Brand

Management

• Public Relations

• Customer

Service

• Problem Solving • Strategic

Marketing

• Etiquette

• Inventory

Mangement.

• Logistics and

Operations

• Analysis and

Decision Making

• Project/Program

Management.

• Customer

Service

• Detail-oriented

PROFESSIONAL EXPERIENCE

Marketing and Event DIRECTOR 06/2016 to current, 40 hours per week B2B Events, Panama City, Panama

• Works directly with high profile and high revenue groups to ensure an excellent customer experience.

2

• Organize all aspects for service delivery in Event Management to ensure guest is serviced from arrival to departure (e.g., event services team, food and beverage delivery, venues, transportation, entertainment, audiovisual, fulfillment of special requests).

• Developed and managed different marketing strategies, plans, contracts and budgets from $500.00 to $300,000.

• Manages customer budgets to maximize revenue and meet customer needs.

• Reviews all contracts of the events for compliance with applicable policies, rules, regulations and provides technical assistance in the development, management, and execution of each vendor’s contracts.

• Gathering, evaluating, and analyzing facts and other pertinent information to resolve problems and/or to determine and recommend appropriate courses of action. Apply problem-solving methods and techniques, identify alternatives, use judgment in determining appropriate alternatives, and prepare clear and concise written reports and recommendations for action.

• Ensures that regular, ongoing communication is happening in all areas of event operations (e.g., Banquet Event Order meetings, pre-event briefings and staff meetings).

• Reviews staffing levels to ensure that guest service and operational needs are met.

• Identify, solicit, serve and retain of sponsors, donors and commercial partners through the proper valuation and delivery of suitable benefits to provide financial and cost avoidance support for the event project.

• Develops working relationships with outside vendors and establishes prices and service agreements to enhance the event experience and to increase additional revenue opportunities.

• Develops and prepare schedules with timeline of every tasks and a completion of work to be accomplished for each projects, setting and adjusting short-term priorities.

• Support each customer with administrative services: Receives and screens visitors and telephone calls from important public or private sector entities, schedules meetings and appointments, accepts or declines invitations.

• Composes non-technical correspondence to obtain sponsorships or create commercial alliances for each project.

• Utilizes word processor, microcomputer and/or computer terminal and other office automation systems to produce work accurately and efficiently.

• Develop statistical material and reports for the stakeholders.

• Generates, prepares, controls, reviews various procurement documents and records in contract files to resolve complaints or problems encountered in contract closeout.

3

• Monitors and investigates payment discrepancies on closed contracts and prepares information for closing out contracts.

• Management of Purchase Card and Petty Cash for the office, orders supplies as necessary to ensure operational needs are met.

MARKETING DIRECTOR 10/2007- 06/2016, 40 hours per week Partners Corp., S.A., Panama City, Panama

• Coordinated and achieve technology congresses of 800 assistants (TCV of

$200,000 in 2016).

• Coordinated wine fair with 300 assistants (TCV $30,000).

• Managed a Gastronomy Festival with 12,000 assistants, 200 exhibitors, and a budget of $300,000.

• Coordinated BTL actions in schools, malls, main streets, cinemas, concerts, etc.

• Developed and managed communication strategies, plans, and budgets for different company clients.

• Coordinated trade shows, conferences, congress, and corporate events from 10 to 12,000 participants.

• Kept strong communications with the media, coordinated news releases, media responses, and press packets.

• Cultivated professional relationships to create new business opportunities for the company.

• Manages customer budgets to maximize revenue and meet customer needs.

• Reviews all contracts of the events for compliance with applicable policies, rules, regulations and provides technical assistance in the development, management, and execution of each vendor’s contracts.

• Gathering, evaluating, and analyzing facts and other pertinent information to resolve problems and/or to determine and recommend appropriate courses of action. Apply problem-solving methods and techniques, identify alternatives, use judgment in determining appropriate alternatives, and prepare clear and concise written reports and recommendations for action.

• Ensures that regular, ongoing communication is happening in all areas of event operations (e.g., Banquet Event Order meetings, pre-event briefings and staff meetings).

• Reviews staffing levels to ensure that guest service and operational needs are met.

• Identify, solicit, serve and retain of sponsors, donors and commercial partners through the proper valuation and delivery of suitable benefits to provide financial and cost avoidance support for the event project.

4

• Develops working relationships with outside vendors and establishes prices and service agreements to enhance the event experience and to increase additional revenue opportunities.

• Develops and prepare schedules with timeline of every tasks and a completion of work to be accomplished for each projects, setting and adjusting short-term priorities.

• Support each customer with administrative services: Receives and screens visitors and telephone calls from important public or private sector entities, schedules meetings and appointments, accepts or declines invitations.

• Composes non-technical correspondence to obtain sponsorships or create commercial alliances for each project.

• Utilizes word processor, microcomputer and/or computer terminal and other office automation systems to produce work accurately and efficiently.

• Develop statistical material and reports for the stakeholders. MARKETING AND COMMUNICATION MANAGER 06/2000 – 06/2007, 44 hours per week.

Sheraton Hotel, Panama City, Panama

Supervisor: Margarita Garcia +507-****-**** - ad2qpb@r.postjobfree.com

• Developed and managed local and international communication strategies, plans and budgets for the hotel.

• Assist with revenue management activities of the Resort to achieve budgeted goals.

• Coordinated trade shows, VIP events, and media events (planning, sales promotions, collateral, websites, and email campaigns).

• Executed local and international media campaigns.

• Created and implemented Corporate Social Programs.

• Coordinated interviews, special coverage, news releases, media response, and press packets.

• Develop statistical material and reports for the stakeholders.

• Identify, solicit, serve and retain of sponsors, donors and commercial partners through the proper valuation and delivery of suitable benefits to provide financial and cost avoidance support for the event project.

• Develops working relationships with outside vendors and establishes prices and service agreements to enhance the project experience and to increase additional revenue opportunities.

5

• Develops and prepare schedules with timeline of every tasks and a completion of work to be accomplished for each projects, setting and adjusting short-term priorities.

• Reviews all contracts of the events for compliance with applicable policies, rules, regulations and provides technical assistance in the development, management, and execution of each vendor’s contracts.

• Gathering, evaluating, and analyzing facts and other pertinent information to resolve problems and/or to determine and recommend appropriate courses of action. Apply problem-solving methods and techniques, identify alternatives, use judgment in determining appropriate alternatives, and prepare clear and concise written reports and recommendations for action.

• Ensures that regular, ongoing communication is happening in all areas of the hotel operations (e.g., Banquet Event Order meetings, pre-event briefings and staff meetings).

EDUCATION

MBA: Marketing and Business Management

Interamerican University of Panama, Republic of Panama Completion date: 04/05/2008. GPA 3.00

BBA: Marketing and Business

National University of Panamá, Republic of Panama

Completion date:10/25/2002. GPA 3.00

CERTIFICATIONS

• Wedding Planner Certification – The Bridal Society

• Digital Marketing – Cornell University

• Event Management and Design – California State University

• Direct Marketing Course - Cornell University

• Lucrative Sales Focused on Customer

• Protocol and Etiquette

• How to Create High Impact Presentation

LANGUAGE

Fluent in spoken and written English and Spanish

Contact this candidate