Robin Barthelme

Senior Segment Marketing Manager

Coweta, Oklahoma, United States

+1-316-***-****

ad2qi9@r.postjobfree.com

SUMMARY

As an accomplished and enthusiastic communications and marketing professional with experience managing marketing campaigns, demand generation initiatives, public relations strategies and events management to promote corporate programs and services, I have much to offer in professional positions. With over a decade’s worth of experience in developing collateral, building brand identities, overseeing social media content, managing media buys, public relations and event coordination, I excel at generating effective and positive organizational exposure to enable the success of dynamic marketing and communications campaigns. WORK EXPERIENCE

February 2023-October 2023

Senior Segment Marketing Manager

Ever.Ag

Nashville, Tennessee, United States

Responsible for leading campaigns and marketing initiatives designed to attract, engage, and convert prospects to drive business growth. Management of conception, development, and implementation of multi-channel integrated marketing campaigns and promotional programs to drive interest and sales.

• Works closely with senior leadership, marketing creative and content teams to create an effective and efficient marketing strategy focused on growing audiences for products and services.

• Identify optimal demand generation model by business division and prioritize segments. Finalize and document operational processes with sales partners, corporate marketing, and stakeholder team.

• Organized and implemented 5 corporate events with a focus on expanding professional connections and partnerships throughout the ag tech industry.

• Analyze performance of public relations, social media and website performance to diagnose areas of improvement to set quantifiable targets for successive quarters. April 2020-February 2023

Senior Campaign Marketing Manager

Proagrica

London, United Kingdom

Oversees the end-to-end execution of marketing campaigns, ensuring flawless implementation across various channels

(digital, social media, traditional, etc.). Strategically aligned with commercial objectives as an innovative partner in creating customer demand and operational efficiencies to scale across global target markets.

• Successfully orchestrated over 20 events annually, ensuring seamless coordination from planning to execution to increase brand presence and reputation with key accounts and partners.

• Defined the social media strategy in collaboration with the sales teams and stakeholders to determine the most effective social media platforms and areas of opportunity for co-branded events.

• Focused on revenue-based performance metrics and articulate the value of each marketing channel (display ads, PPC campaigns, tradeshows, webinars, SEO and paid search).

• Created a reporting dashboard to track and measure key demand KPI’s (leads, MQL’s, SAL, SQL, and pipeline) to engage with potential clients and share useful content. October 2017-April 2020

Marketing Specialist

TransFund

Tulsa, Oklahoma, United States

Tactical and results-driven professional with extensive experience impacting organizational performance through dynamic communication. Demonstrates expertise in various products to develop and execute marketing strategies for businesses nationwide.

• Managed relationships with new clients during the on-boarding process and ongoing consultations to ensure the success of industry specific solutions and product engagement.

• Executed product focused initiatives to build awareness and engagement with various product opportunities and offerings.

• Provided high-impact marketing and educational materials for internal and external use, generating impactful marketing initiatives for prospects and current clientele.

• Provided leadership and clients with measurable marketing strategies while demonstrating expertise in technical, conceptual and content development of sales-driving collateral.

• Monitored and reported progress of segmented programs and campaigns, yielding a 45% increase in lead pipeline value over the course of 2 years.

April 2013-October 2017

Marketing Analyst

Cox Media, Inc

Tulsa, Oklahoma, United States

Advanced analysis of trends and sales forecasting to develop long term strategies, key objectives, and operational execution plans based on business best practices to maximize growth and profitability.

• Performed research and providing analysis of market trends, competitor insights, and developing compelling strategies to reach targeted audiences for existing and potential clients.

• Developed marketing tactics for a variety of diverse business environments and provided recommendations to optimize marketing campaigns for current and potential clients.

• Evaluated and communicated market and competitive conditions, current and emerging trends, and industry specific solutions to ensure optimal position in the marketplace.

• Created and managed one-to-many product value proposals which are disseminated throughout the market and organization.

• Worked with Leadership team to establish the overarching approach to engage sales team members using analytics and providing a roadmap of key projects highlighting opportunities. January 2006-April 2013

Marketing Analyst

State Farm Insurance Company Inc

Lincoln, Nebraska, United States

Strategic marketing professional with expert-level research and communication tactics to execute multi-directional branding campaigns over large geographical regions.

• Project manager of an experienced and dynamic group of marketing members in the research, development, and execution of a zone strategy around prospect management to positively impact regional growth.

• Primary copywriter on internal campaigns and redesigned communications structure by implementing a measured- based strategy focusing on consistency of business communications.

• Coordinated and managed the efforts of a large group of non-profit organizations and small business owners to create corporate-level sponsorships which directly impacted brand awareness and lead generation over a 6 state region.

• Managed sponsorships and advertising for a multi-state region and impacted production growth by effectively completing opportunity and demographic analysis with actionable business-development plans executing deliverables to desired audiences.

EDUCATION

-2005

Bachelor of Arts

Wichita State University

United States

Wichita State UniversityDec 2005

Bachelor of Arts Integrated Strategic Communications

• Integrated Strategic Communications

SKILLS

Online Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Media Marketing Advertising Marketing Strategy Event Management Trade Shows Content Development Market Trend Analysis Brand Marketing (Branding) Copy Writing Campaigns Marketing Automation Software Public/Media/Press/Analyst Relations Sales Forecasting Sales Best Practices Metrics Process Improvement Strategic Planning Communication Skills Team Building SQL (Structured Query Language) Marketing Campaign Promotional Programs Business Growth Channel Marketing Market Segmentation Demand Generation Performance Analysis Operations Processes Partner Sales Business Model Establish Priorities Identify Issues Leadership Organizational Skills Operational Strategy Target Marketing Digital Media Performance Metrics Reporting Dashboards Reporting Skills Webinar Pay-Per-Click Advertising Customer Relations Customer Relationship Management (CRM) Progress Reports Product Programs Onboarding Marketing/Sales Collateral Trend Analysis Sales Analysis Business Practices Operations Planning Profit & Loss Market Analysis Team Player Analysis Skills Nonprofit Project/Program Management Lead Generation Small Business Business Plan Corporate Funding Demographics Marketing Plan Sales Strategy

LANGUAGES

English - Native Language

WORK AUTHORIZATION

I am authorized to work in the following countries:

• United States

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