michellepoteralacopywriter.com - 201-***-**** - ad2qgq@r.postjobfree.com

MICHELLE WINSCHUH

PROFILE

Highly creative and

resourceful professional

with a proven track record

of writing clear, compelling

and accurate on-brand

product descriptions.

Knowledge of best-in-class

dot.com and SEO principles

and practices. Ability to

manage a high volume of

product and work well

under pressure.

EDUCATION

SKILLS

Monmouth University

2012

West Long Branch, NJ

Bachelor of Arts, Journalism

Copywriting

Proofreading

SEO

Social Media

Salesforce CRM,

Microsoft Office

WordPress

Theory - New York, NY April 2017 - June 2019

Copywriter

Write SEO optimized product captions, descriptions and sizing information.

Collaborate with merchandising team, creative studio, and marketing teams to quickly ensure all copy tasks are complete and deadlines are met.

Create subject lines, headlines, banners, print, and in-store experiences, marketing emails, and PDP copy for Outlet and 2.0. Rebecca Minkoff - New York, NY June 2019 - March 2020 Write for multiple brands such as, Empathy Wines, Robert Mondavi Winery, Booker Wines, Harvey & Harriet, and more. Develop and maintain a clear and consistent brand voice across multiple channels.

Partner with brand managers, art directors, and graphic designers to execute content.

Freelance Copywriter June 2020 - Present

Creative Circle - BCG Digital Ventures: Write and edit the company’s Brand Guidelines, Same Same but Tech Podcast, and LinkedIn page.

Yoox Net-A-Porter - Mahwah, NJ Sept 2013 - April 2017 Copywriter

Mid-Level Size & Fit (2016-2017): Wrote, proofread and edited copy with a focus on size and fit. Attended model castings to take measurements, notes and search for new talent.

Jr Size and Fit (2014-2016): Wrote copy in collaboration with merchandisers, photographers, and stylists to ensure product was being represented accurately in terms of size and fit. EXPERIENCE

Constellation Brands - New York, NY

Senior Copywriter

July 2022 - Present

Senior Copywriter

Write, edit, and oversee the brand's omni-channel messaging; including marketing emails, paid social, banner ads, print collateral, product names and descriptions.

Provide storylines for editorial campaigns, seasonal collections, fashion show content, product launches, and more.

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