RANDY FELDMAN

Northern New Jersey

551-***-**** ad2qey@r.postjobfree.com

Internet marketing professional with 20 years’ experience in search engine optimization (SEO), pay per click (PPC), management, email marketing, blogs, social media management, web advertising and portal management, website development and management. Continuing education instructor at William Paterson University and Glen Rock Community School, Introduction to Internet Marketing, Social Media, Search Engines, and Introduction to eBay. Possesses BA from William Paterson University.

PROFESSIONAL EXPERIENCE

NDC DISTRIBUTORS – CONTRACT

Internet Marketing Manager

Developed the Internet Marketing department for client from the ground up. My activities included:

Developed and launched WordPress website and blog

PPC campaigns for Google and Bing

Search engine optimization: meta tag coding

Email marketing templates and lists

Wrote training manuals for web applications

Social media deployment: Facebook, Twitter, Pinterest, Google+, and You Tube

Authored and made recommendations from reports to management based on data from Google Analytics, Web Trends, Facebook Insights, You Tube, and Twitter Analytics

VISION RESEARCH, (AN AMETEK COMPANY), Wayne, NJ 2008 – 2016

e-Marketing Manager

Responsible for Vision Research's Internet brand, including, websites, blogs, SEO, PPC email marketing programs, reputation management, local language programs (Spanish, French, German, Italian, and Japanese websites and marketing collateral), web portal management, blogs, social media management (including Facebook, Pintrest, Twitter, Google+, StumbleUpon, You Tube, Vimeo). Manage third party directories. Working Knowledge of Adobe Creative Suite.

Successfully launched three websites during my tenue

Developed and launched local language MicroSites in Spanish, French, German, Italian, Chinese, and Japanese

Launched and maintained e-commerce store generating in excess of $100,000 in annual revenue

Wrote and presented five-part webinar titled “Social Media and Leveraging the Internet: Marketing” for AMETEK, Vision Research’s parent company, to a worldwide audience.

LEEB CAPITAL MANAGEMENT, New York, New York 2006 – 2007

Internet Marketing Manager,

Responsible for operations and administration of 10 websites across the entire Leeb brand. Performed search engine optimization for all websites across the brand utilizing both manual and automated submission. Established Commission Junction affiliate programs for each publication with a total of 750 affiliates Managed and maintained 14 different e-mail lists. Cross-promoted various newsletters in the Leeb family of publications. Developed relationships with advertising and direct marketing agencies. Originated, administered and reported on co-registration programs with third party vendors.

Developed and launched LeebIPOInsight.com and LeebHedgeFund.com

Increased search engine ranking on Google and Yahoo from positions in the 20’s to the top three.

Created and managed Google, Yahoo, MSN and Kanoodle pay-per click programs, achieving click through rates as high as 75%

Freelance Internet Marketing Consultant, New York Metro Area 2003 – 2006

Performed search engine optimization utilizing both manual and automated submission. Provided e-mail and list management and maintenance. Coded, sent and tracked e-mail blasts

Successfully managed 35 websites through complete project life cycle from inception to launch

Developed in-house affiliate programs averaging 175 affiliates

Designed and managed direct marketing pay per click programs

Created gift registry programs

Consistently increased search engine rankings on Google and Yahoo

RANDY FELDMAN

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Northern New Jersey

551-***-**** ad2qey@r.postjobfree.com

CHURCHILL CORPORATE SERVICES, Hawthorne, New Jersey 2001

Internet Marketing Manager,

Managed planning, design, construction, programming, content and site management for: www.furnishedhousing.com, www.churchillsuites.com, and www.churchillcorp.com. Supervised day to day operations of the Internet Marketing Department, Provided both HTML and image management maintenance to all web sites Developed relationships and negotiated contracts with vendors, including web design and programming firms and freelance professionals

Directed construction of sites with Microsoft Project

Maintained integrity of projects with Microsoft Visio

Developed and maintained search engine and employment web site advertising campaigns

Created and managed GoTo.com Pay-Per-Click search engine program - in the 11th week of the program traffic (unique visitors) doubled from the start of the program

Developed and managed affiliate program with 1750 affiliates through Commission Junction

Interacted and coordinated with in-house marketing, sales and general management to insure consistency across the brand.

MMT SOLUTIONS, INC. Parsippany, New Jersey 1999 – 2001

Internet Services Manager; Project Manager

Managed planning, design, construction, programming, content and site management for the following web sites: www.bellsouth.com, www.dormz.com, www.flower.com, www.publicfilmworks.com, www.chadbratzke.com, www.bikerbilly.com, www.lawrencevilleclub.org, and www.lostandfound.com. Coordinating all necessary programming elements. Providing technical and customer support on pertinent issues dealing with our services. Administered day to day operations of the web hosting department

Managed planning, design, construction, programming, and delivery of 2000 Nabisco Annual Report on CD-ROM

Laser Eye promotional CD-ROMs

Building a team of graphics and programming specialists

PRIOR RELEVANT EXPERIENCE

WE B SPORTS

Chief Executive Officer

LONG ISLAND KNIGHTS, United States Basketball League (USBL),

Vice President and General Manager

EDUCATION

B.A., Communications Arts, Minor in Business Management, William Paterson University, Wayne, New Jersey

OTHER PROJECTS

Freelance writer and photographer for magazines in the antiques and collectibles markets:

Gameroom Magazine – Contributing Editor; Monthly columnist “The Feldman Factor;” Antique Week,

Collectors’ Showcase. Mid-Atlantic Antique Monthly

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