Richard C. McClelland

***** ***** ***** *****

Windermere, FL 34786

352-***-**** * ad2pz3@r.postjobfree.com

Demonstrated a proven track record of company and brand building.

Accomplished sales and marketing professional with a 30 + year track record of building, designing, and implementing organizational structure destined for success. Developed and initiated business initiatives targeting expanding existing business and accounts, while identifying new opportunities. Former Guest lecturer at the prestigious Graduate School of Business at St. Leo University regarding The Supply Chain.

PROFESSIONAL EXPERIENCE

RCM Consulting Services: 2020 – 2022

oUsing a creative sales approach, I on-boarded the first customer for a start-up pallet rental company.

oWorked from the initial cold call through a myriad of customer personnel to approach the decision maker.

oWrote the entire copy for the company’s new website.

oDeveloped a one page “Sell Sheet” for a Solar Company.

Global Keg: 2013 – 2020: A start-up asset management company that rented cooperage within the beer industry. Every beer keg owned by GK had an RFID tag permitting the cooperage to be tracked and traced throughout the supply chain. Held several key positions in the start-up company to include VP Marketing, Chief Marketing Officer, VP of Customer Service and VP of Compliance.

oWorked with developer to design the website communicating the GK points of difference.

oIdentified overseas as a business opportunity which eventually was responsible for more than 60% of the company’s business.

oDesigned Trade Show Booth used at all Trade Shows for more than 5 years.

oBecame the communication link between the brewer customer and GK.

oDeveloped all compliance policies and procedures.

oCollected all overdue receivables on past due invoices.

Ultra Pure Bottled Water, Inc. 2011 – 2013 Territory Manager

oCold called on accounts to bring in new business and increase usage among existing accounts.

oDeveloped PowerPoint presentation that became the prototype presentation for the company.

oWorked extensively through Food Service Accounts to gain access to additional accounts and business.

oExceeded sales objectives every quarter.

iGPS: 2010 – 2011 Vice President of Sales and Business Development:

oSupervised the design, building and opening of the Bentonville, AR Sales & Innovation Center.

oOpened Canada to receive iGPS pallets expanding the business opportunities for several key customers.

oSupervised 8 direct reports (regional sales mangers) who managed existing customer base and added new business.

Pasco Beverage Company / Vitality Beverage: 2003 – 2010 Vice President of Marketing:

oDeveloped and designed Pasco Innovation Bulletins communicating the innovations PBC was bringing to the Private Label juice industry.

oDesigned and approved every presentation taken to accounts both new and existing.

oDeveloped Food Service incentives increasing business in existing accounts and adding new customers.

Dr Pepper / Snapple Beverage Group: 1998 – 2003 Regional Director / Director of National Accounts:

oRegional Director – Southeast (FL, GA, AL, MS, LA & TN)

oDirected the Convenient Store Class of Trade with Premier Beverage Group

oWorked through Food Broker organizations to grow volume in existing account base.

oDoubled sales volume in Publix by changing promotional strategy and increasing ad frequency.

oDramatically increased volume through Winn Dixie with a creative approach.

oPromoted to Director of National Accounts (Family Dollar, Dollar General, Dollar Tree and all Military sales while keeping Publix and Winn Dixie.

Cott Beverage Company: 1994 – 1998 Account Executive / VP Sales & Marketing, Northeast:

oVP Sales for the largest Division in the company producing private label beverages.

oResponsible initially for Stop & Shop and CVS Drug Stores in New England along with several smaller accounts. Grew business with a “customer centric” focus.

oSpearheaded national SKU rationalization project resulting in substantial corporate savings.

oPromoted to VP Sales and Marketing with 9 direct reports.

oIncreased still water sales at CVS Drug Chain and Stop & Shop

Cadbury Beverage Group: 1978 – 1994 Area Sales Manager / District Sales Manager / Director of National Promotions:

oOperated, functioned, and progressed through the 7-Up, Canada Dry and Royal Crown Cola Divisions of the Cadbury Beverage Group.

oReceived two Regional Sales Manager of the Year awards for volume and share growth.

oMarketing Department: As Director of National Field Promotions, developed promotions for the RC Cola brand(s) that increased brand awareness and grew sales.

Previous work experience includes: Police Officer, Ocean Township Special Police, Maxwell House Coffee Division of Kraft/General Foods, The Pillsbury Company, BBDO Advertising Agency Pepsi-Cola Account, and Johnson & Johnson.

Non-Protected Veteran – United States Army Honorable Discharge

Fully vaccinated Pfizer – 2 shots - 2 boosters

Software competencies include Microsoft Word, Excel, PowerPoint, and Outlook

EDUCATION

Associate of Arts – Business Administration, Monmouth University

Bachelor of Arts – Business Administration, Mellen University

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