Digital Marketing Communications Specialist
Resume:
Venture capital
Senior Email Marketing Manager
Led the email marketing team managing strategy, content development, creation, writing, and execution of email marketing programs to drive brand and product awareness for demand generation; collaborated with the product, content team, growth marketing, and sales to meet goals for acquisition and retention.
Led the Email Marketing Specialists covering 4 lines of business and 8 brands; developed processes and procedures
Increased productivity by 48% within 4 months through A/B testing and increased CTR and conversion
Developed, executed, and analyzed email marketing campaigns and corporate communication’s support in the legal, veterinary, dental, and financial markets
Build and optimize email nurture campaigns to turn leads into MQLs; drove A/B testing and optimization, B2B GTM strategies
Identified target audiences to grow a marketable contact database through Marketo and drive conversions
Developed content required for email campaigns
Delivered reporting and analytics that directly impacted revenue; defined and tracked key metrics, developed dashboards for all lines of business
MARSHA HARRISON CONSULTING, 2/2020 – 12/2022
Chief Marketing Advisor Director of Digital Marketing Drove B2B/B2C Go-to Marketing strategies, marketing and brand initiatives for Ready Reset Go Inc. and Crezendo 3DP. Oversaw corporate communications and content marketing. Enhanced marketing processes to accelerate growth, strategic retention, and optimize sales. Partner with leaders to build brand consistency and productize new solutions and services to bring them to market.
Ready Reset,Go - Increased impressions by 4,746%, ad clicks by 1,862%, and conversions by 9,963% while delivering decrease in ad spend by 39% and CPC by 97%
Grew Facebook followers by 467% and LinkedIn followers by 557% plus new company contacts by 525% within 4 months
Crezendo 3DP wrote product pitch and proposal award received through National Science Foundation-medical wellness EVOLV SURFACES, INC., 6/2018 – 3/2020
Director of Marketing
Spearheaded rebranding the building of, operations, product marketing strategies, and programs for B2B/B2C initiatives for fabrication and installation company of high-end sustainable products. Managed communications, content creation, events, and digital/print campaigns. Developed multichannel digital marketing and retention outreach in all vertical lines of business and markets.
Influenced 48% sales growth by implementing 1st-ever CRM
Rebranded Fox Merchandising International Inc. and Evolv Surfaces including customer loyalty programs
Increased sales by 150% by producing 8+ marketing programs including media kits, lead gen, and product partnership
Produced segment for CBS lifestyle show “This Is SF” to showcase sustainable products garnering increased awareness Brand Management
Channel Marketing
MARKETING LEADERSHIP EXPERIENCE
SKILLS AREAS OF FOCUS
Corporate Communications
Social Media Marketing
Media, Ads, & Press
Content Marketing Creation
More Info On
LinkedIn.com/in/harrisonmarsha
*************@*****.***
Marketing professional with over 15 years of
experience. Developed and executed digital
and complex brand marketing campaigns and
initiatives for multiple channels in various
markets and industries. Strong contributor in
website, CRM, copyediting, creative content
Industries include: Education, Legal, Retail,
Construction, Accounting, Health & Wellness,
Veterinary, Hospitality, Education, Dental
Increased global SOV by 46%; developed
marketing and brand management, press
releases, and digital campaigns increasing
sales by 150% - Innodisk
Increased sales by 48%; through insightful
storytelling and creative brand messaging also
impacting partner sales and brand awareness
for an additional 150%-Evolv
Increased brand awareness productivity by
48% and increased MQLs by 8% in the first 5
months overseeing email marketing – ProSites
Led rebrand, CRM initiatives, and developed
multi-channel outreach resulting in new
company contacts by 525% within 5 months –
Ready, Reset, Go/IACC
Negotiated and supervised sponsorships and
worked with creative and digital marketing
teams of the SF Giants, Golden State Warriors,
and San Jose Earthquakes for contracts worth
$1.2M extending brand outreach for retailers
and Benjamin Moore
Contracted for website design and copy,
social media, branding, and event program
build, project management in the dental
industry –Dr. Juie Kao Pediatric Dentistry,
Alameda/Pleasanton/Oakland Pediatric
Dentistry, and The Daly Orthodontist
Built nurse outreach program to 295K nurses
within 1st year using multiple channels of
outreach and GoFundMe - Hands Deliver
Co-sponsored with US Coast Guard Cutter
commissioning event with 250+ attendees
featuring Michelle Obama; grew onsite
outreach by 235% -Jamestown
Marriott Sales Person of the Year & Golden
Circle Award GES Hunter Award Recipient
BDIS President’s Star Award CRF
Appreciation of Dedication NCF Certificate
of Appreciation Finished 5th in Group, James
Beard’s “Favorite Chef” Finished 7th in Group,
“Greatest Baker” with Buddy Valastro
ACHIEVEMENTS
CANDIDATE FOR
Marketing & Communications
Events/Tradeshow
Copywriting, Editing, SEO
6670 Lang Court
Riverside, CA 92506
Portfolio
Link Tree
INNODISK, 05/2015 – 6/2018
US Marketing Specialist Head of National Marketing Managed US marketing promotions, channel outreach, content, communications, product marketing campaigns, and paid and organic advertising for publicly traded (TWSE) global provider of embedded flash and storage products. Delivered cross-functional team leadership to manage collaboration across departments.
Drove 42% increase in sales outreach through events and media ads—Cision and PR Newswire
Achieved SOV 46% higher than other U.S. industry competitors
Produced 18+ marketing programs—growth marketing and customer loyalty programs
BENJAMIN MOORE, 12/2013 – 5/2015
Marketing Specialist Western Regional Lead
Delivered brand and value proposition across marketing channels for iconic global manufacturer and distributor of premium paints with locations in 75 countries. Executed all product marketing campaigns, content, promotions, and events for B2C and B2B products. Drove marketing for 750 retailers across 1K+ stores.
Increased initiatives for retailer accounts by 88%
Created marketing campaigns including Group Marketing Program valued at $380K
Negotiated sponsorship contracts valued at up to $1.2M each with Golden State Warriors, San Jose Earthquakes, and San Francisco Giants
MARSHA HARRISON CONSULTING, 11/2006 – 12/2013
Marketing Consultant Project Manager
Managed multiple marketing programs and strategies to add value and optimize sales success and content management for marketing materials, branding, and website. Led initiatives for Jamestown Properties, Harsch Investment Properties, Alameda South Shore Center, Alameda County Health Services, Dynatex, Sacred Crowns, Kao Pediatric Dentistry, Omega Pacific Electrical Supply, CW Building Maintenance, Sophistry Custom Skin Care, 3toZen, The Home of Truth, The Daly Orthodontist, and City of Concord.
Increased foot traffic by 235% and revenue by 148% by executing programs and events for remodeled shopping center
Rebranded website, social media, print, and user experience from Alameda Towne Centre to Alameda South Shore Center
Coordinated commissioning of U.S. Coast Guard Cutter Stratton featuring Michelle Obama
Delivered marketing and integrated strategies for 70+ merchants and retailers
Developed 12-month program with 80 events, media ad buy, and commercials with budget of $680K
Supervised Alameda Towne Centre feasibility study for largest outdoor mall acquisition at $800M
Bachelor of Arts, Theater Performance
University of Oklahoma
Awards: Yvonne Choteau Dance Performance, Van Heflin Acting & Musical Theater Performance, BPU Scholastic Achievement Honor Training: Facebook, Instagram, Twitter, Pinterest, and LinkedIn; Large Account Marketing Management; Miller-Heiman Strategic Selling; EDGE Management Training; Conceptual Selling; Guerrilla Selling Series; Catering Sales Management; Yield Management Programming; Exhibitor Services; Foundations of Leadership; Sales Force Automation, Marketo, LinkedIn Video Marketing for Personal and Brand Pages, LinkedIn Generative AI for Digital Marketers EDUCATION & TRAINING
OM
MARKETING LEADERSHIP EXPERIENCE, CONT.
Adobe
Canva
HubSpot
Eloqua
Salesforce
ActiveCampaign
Marketo
MailChimp
Constant Contact
MeetEdgar
WordPress
Mac Suite
Office 365
Google Analytics/Ads
Asana
Monday
Sharepoint
Page 2
TECHNOLOGY
COMMUNITY
Hand-to-Hand, Coast-to-Coast & Hands
Deliver for Nurse Retention, Board
Marketing & Secretary
Building Diversity in Science, Board VP
Charles Reid Foundation, Board
Member
Alameda Community Chorus/Alameda
Sings!, Board Member (Marketing)
Nurse’s Children Foundation, Marketing
Consultant
The Mom Project, Marketing Mentor
Agape Bay Area Spiritual Center,
Traveling Vocal Soloist
Home of Truth, Digital Marketing
Coordinator, Vocal Soloist
More Info On
LinkedIn.com/in/harrisonmarsha
*************@*****.***
6670 Lang Court
Riverside, CA 92506
Portfolio
INDUSTRIES
Hardware Technology Hospitality
Construction Property Management Medical
Retail Dental Legal Beauty Wellness
Veterinary Public Service Manufacturing
Career Coaching Nonprofit Education
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