Venture capital

PROSITES, **/**** – */****

Senior Email Marketing Manager

Led the email marketing team managing strategy, content development, creation, writing, and execution of email marketing programs to drive brand and product awareness for demand generation; collaborated with the product, content team, growth marketing, and sales to meet goals for acquisition and retention.

Led the Email Marketing Specialists covering 4 lines of business and 8 brands; developed processes and procedures

Increased productivity by 48% within 4 months through A/B testing and increased CTR and conversion

Developed, executed, and analyzed email marketing campaigns and corporate communication’s support in the legal, veterinary, dental, and financial markets

Build and optimize email nurture campaigns to turn leads into MQLs; drove A/B testing and optimization, B2B GTM strategies

Identified target audiences to grow a marketable contact database through Marketo and drive conversions

Developed content required for email campaigns

Delivered reporting and analytics that directly impacted revenue; defined and tracked key metrics, developed dashboards for all lines of business

MARSHA HARRISON CONSULTING, 2/2020 – 12/2022

Chief Marketing Advisor Director of Digital Marketing Drove B2B/B2C Go-to Marketing strategies, marketing and brand initiatives for Ready Reset Go Inc. and Crezendo 3DP. Oversaw corporate communications and content marketing. Enhanced marketing processes to accelerate growth, strategic retention, and optimize sales. Partner with leaders to build brand consistency and productize new solutions and services to bring them to market.

Ready Reset,Go - Increased impressions by 4,746%, ad clicks by 1,862%, and conversions by 9,963% while delivering decrease in ad spend by 39% and CPC by 97%

Grew Facebook followers by 467% and LinkedIn followers by 557% plus new company contacts by 525% within 4 months

Crezendo 3DP wrote product pitch and proposal award received through National Science Foundation-medical wellness EVOLV SURFACES, INC., 6/2018 – 3/2020

Director of Marketing

Spearheaded rebranding the building of, operations, product marketing strategies, and programs for B2B/B2C initiatives for fabrication and installation company of high-end sustainable products. Managed communications, content creation, events, and digital/print campaigns. Developed multichannel digital marketing and retention outreach in all vertical lines of business and markets.

Influenced 48% sales growth by implementing 1st-ever CRM

Rebranded Fox Merchandising International Inc. and Evolv Surfaces including customer loyalty programs

Increased sales by 150% by producing 8+ marketing programs including media kits, lead gen, and product partnership

Produced segment for CBS lifestyle show “This Is SF” to showcase sustainable products garnering increased awareness Brand Management

Channel Marketing

MARKETING LEADERSHIP EXPERIENCE

SKILLS AREAS OF FOCUS

Corporate Communications

Social Media Marketing

Media, Ads, & Press

Content Marketing Creation

More Info On

LinkedIn.com/in/harrisonmarsha

ad2pyy@r.postjobfree.com

Marketing professional with over 15 years of

experience. Developed and executed digital

and complex brand marketing campaigns and

initiatives for multiple channels in various

markets and industries. Strong contributor in

website, CRM, copyediting, creative content

Industries include: Education, Legal, Retail,

Construction, Accounting, Health & Wellness,

Veterinary, Hospitality, Education, Dental

Increased global SOV by 46%; developed

marketing and brand management, press

releases, and digital campaigns increasing

sales by 150% - Innodisk

Increased sales by 48%; through insightful

storytelling and creative brand messaging also

impacting partner sales and brand awareness

for an additional 150%-Evolv

Increased brand awareness productivity by

48% and increased MQLs by 8% in the first 5

months overseeing email marketing – ProSites

Led rebrand, CRM initiatives, and developed

multi-channel outreach resulting in new

company contacts by 525% within 5 months –

Ready, Reset, Go/IACC

Negotiated and supervised sponsorships and

worked with creative and digital marketing

teams of the SF Giants, Golden State Warriors,

and San Jose Earthquakes for contracts worth

$1.2M extending brand outreach for retailers

and Benjamin Moore

Contracted for website design and copy,

social media, branding, and event program

build, project management in the dental

industry –Dr. Juie Kao Pediatric Dentistry,

Alameda/Pleasanton/Oakland Pediatric

Dentistry, and The Daly Orthodontist

Built nurse outreach program to 295K nurses

within 1st year using multiple channels of

outreach and GoFundMe - Hands Deliver

Co-sponsored with US Coast Guard Cutter

commissioning event with 250+ attendees

featuring Michelle Obama; grew onsite

outreach by 235% -Jamestown

Marriott Sales Person of the Year & Golden

Circle Award GES Hunter Award Recipient

BDIS President’s Star Award CRF

Appreciation of Dedication NCF Certificate

of Appreciation Finished 5th in Group, James

Beard’s “Favorite Chef” Finished 7th in Group,

“Greatest Baker” with Buddy Valastro

ACHIEVEMENTS

CANDIDATE FOR

Marketing & Communications

Events/Tradeshow

Copywriting, Editing, SEO

510-***-****

6670 Lang Court

Riverside, CA 92506

Portfolio

Link Tree

INNODISK, 05/2015 – 6/2018

US Marketing Specialist Head of National Marketing Managed US marketing promotions, channel outreach, content, communications, product marketing campaigns, and paid and organic advertising for publicly traded (TWSE) global provider of embedded flash and storage products. Delivered cross-functional team leadership to manage collaboration across departments.

Drove 42% increase in sales outreach through events and media ads—Cision and PR Newswire

Achieved SOV 46% higher than other U.S. industry competitors

Produced 18+ marketing programs—growth marketing and customer loyalty programs

BENJAMIN MOORE, 12/2013 – 5/2015

Marketing Specialist Western Regional Lead

Delivered brand and value proposition across marketing channels for iconic global manufacturer and distributor of premium paints with locations in 75 countries. Executed all product marketing campaigns, content, promotions, and events for B2C and B2B products. Drove marketing for 750 retailers across 1K+ stores.

Increased initiatives for retailer accounts by 88%

Created marketing campaigns including Group Marketing Program valued at $380K

Negotiated sponsorship contracts valued at up to $1.2M each with Golden State Warriors, San Jose Earthquakes, and San Francisco Giants

MARSHA HARRISON CONSULTING, 11/2006 – 12/2013

Marketing Consultant Project Manager

Managed multiple marketing programs and strategies to add value and optimize sales success and content management for marketing materials, branding, and website. Led initiatives for Jamestown Properties, Harsch Investment Properties, Alameda South Shore Center, Alameda County Health Services, Dynatex, Sacred Crowns, Kao Pediatric Dentistry, Omega Pacific Electrical Supply, CW Building Maintenance, Sophistry Custom Skin Care, 3toZen, The Home of Truth, The Daly Orthodontist, and City of Concord.

Increased foot traffic by 235% and revenue by 148% by executing programs and events for remodeled shopping center

Rebranded website, social media, print, and user experience from Alameda Towne Centre to Alameda South Shore Center

Coordinated commissioning of U.S. Coast Guard Cutter Stratton featuring Michelle Obama

Delivered marketing and integrated strategies for 70+ merchants and retailers

Developed 12-month program with 80 events, media ad buy, and commercials with budget of $680K

Supervised Alameda Towne Centre feasibility study for largest outdoor mall acquisition at $800M

Bachelor of Arts, Theater Performance

University of Oklahoma

Awards: Yvonne Choteau Dance Performance, Van Heflin Acting & Musical Theater Performance, BPU Scholastic Achievement Honor Training: Facebook, Instagram, Twitter, Pinterest, and LinkedIn; Large Account Marketing Management; Miller-Heiman Strategic Selling; EDGE Management Training; Conceptual Selling; Guerrilla Selling Series; Catering Sales Management; Yield Management Programming; Exhibitor Services; Foundations of Leadership; Sales Force Automation, Marketo, LinkedIn Video Marketing for Personal and Brand Pages, LinkedIn Generative AI for Digital Marketers EDUCATION & TRAINING

OM

MARKETING LEADERSHIP EXPERIENCE, CONT.

Adobe

Canva

HubSpot

Eloqua

Salesforce

ActiveCampaign

Marketo

MailChimp

Constant Contact

MeetEdgar

WordPress

Mac Suite

Office 365

Google Analytics/Ads

Asana

Monday

Sharepoint

Page 2

TECHNOLOGY

COMMUNITY

Hand-to-Hand, Coast-to-Coast & Hands

Deliver for Nurse Retention, Board

Marketing & Secretary

Building Diversity in Science, Board VP

Charles Reid Foundation, Board

Member

Alameda Community Chorus/Alameda

Sings!, Board Member (Marketing)

Nurse’s Children Foundation, Marketing

Consultant

The Mom Project, Marketing Mentor

Agape Bay Area Spiritual Center,

Traveling Vocal Soloist

Home of Truth, Digital Marketing

Coordinator, Vocal Soloist

More Info On

LinkedIn.com/in/harrisonmarsha

ad2pyy@r.postjobfree.com

510-***-****

6670 Lang Court

Riverside, CA 92506

Portfolio

INDUSTRIES

Hardware Technology Hospitality

Construction Property Management Medical

Retail Dental Legal Beauty Wellness

Veterinary Public Service Manufacturing

Career Coaching Nonprofit Education

Contact this candidate