LINDSAY SCHRODER

Roswell, GA ***** 404-***-**** ad2pxc@r.postjobfree.com

Returning to the work force and searching for a role requiring expertise as a marketing and brand identity specialist. Proven history of problem solving, identifying clear direction for long and short-term projects. Skilled in the creation and implementation of market specific product and promotional strategies that generate measurable increases in market share, sales, and profitability. Extensive experience in product & promotion go-to-market strategies, client sales, and service acumen. Excellent communication, presentation, project management, training, technical, and strategic skills. CORE COMPETENCIES:

- MS Office Applications & Teams - Salesforce.com - Marketo - Pardot - Tableau

- Adobe-based Programs - Helium10 - Amazon Advertising Console - Amazon Vendor & Seller Central

- Google-based Programs - Critical Thinking / Problem Solving - Executive Calendar, Travel & Time Management

- Meeting & Event Planning - Administration & Reporting - Project Management PROFESSIONAL EXPERIENCE

OMG COMMERCE - ATLANTA, GA Aug 2021 – Jul 2022

An eCommerce Digital Marketing Firm

Amazon Support Specialist

• Responsible for providing clients with information on numerous opportunities available through the Amazon platform, and understanding the value provided in terms of strategy and performance.

• Assist in managing Amazon Vendor and Seller campaigns, including but not limited to, Sponsored Product, Brand, Display, and Video ads.

• Develop client-specific Amazon advertising strategies based on goals, budgets, and other performance metrics.

• Create and build out Amazon advertising campaigns while managing budgets and updating bids to perform at the most optimal level.

• Optimize for peak ACoS & ROAS performance.

• Daily team & client collaboration to provide both the team members and the client with the highest level of service and support. CANON SOLUTIONS AMERICA - ATLANTA, GA Aug 2009 – Jun 2020 A wholly-owned subsidiary of Canon, USA, providing industry-leading enterprise, production print, and large format solutions supported by exceptional professional and technical services, with annual revenue of $3.7B and over 15,000 employees

Southeast Region Marketing Specialist (July 2011 - June 2020)

• Responsible for all field marketing support in the Southeast Zone. The Southeast Zone consists of over 30 Branches located throughout the Southeast, Mid- Atlantic and Florida Regions.

• Accountable for driving profitable growth throughout all markets using various strategic campaigns such as contests, promos, and SPIFF’s.

• Serve as the sole conduit between Corporate Marketing and Sales regarding all marketing communication, initiatives, product launches, and sales targets.

• Equally responsible for supporting Sales by serving as their “voice” by providing Corporate Marketing with both positive and negative feedback from the field.

• Develop specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena.

• Organize and execute all revenue driving activities and events to include coordinating blitz days, demo day contests, customer facing Open Houses,Technology Showcases, Tradeshows & Expos as well as other various internal and external events.

• Support in-field training on Demand Generation, web optimization and social media marketing and networking for pipeline development and revenue growth.

• Execute Quarterly Recognition Meetings & Awards Presentations while overseeing and adhering to budget constraints throughout each Region.

• Manage the coordination and scheduling within the Zone for product launches, quarterly sales kickoff meetings, and training events.

• Provide Corporate Marketing with proposed marketing budgets based on spend and ROI.

• Subject Matter Expert on all go-to-market strategies, pricing structures, quarterly promotions, vertical associations, GPOs, and Cooperative Purchasing Programs.

• Create various contests & incentive programs to help drive product & software revenue within the Zone’s core & strategic markets.

• Provide Sales with in-field training and support on all products, promotions, software applications and other initiatives pushed down from Corporate. This support is provided to the entire sales force from sales leadership down to rep level.

• Track and report on all current competitive data occurring in the field. Sales is provided with the competitive intelligence report monthly allowing them to effectively leverage this knowledge when selling to our current and net new customer base.

• Track and analyze sales promotions & marketing program utilization. Provide Corporate Marketing with feedback and suggestions for continuous improvement and effective use in the field.

• Responsible for visiting each branch in the Zone to meet with the sales teams and present on the sales initiatives and programs launched each quarter by Corporate Marketing.

Account Executive (Aug 2009 - July 2011)

• Responsible for the development and presentation of proposals and product demonstrations.

• Accountable for selling Canon's Hardware & Software solutions to companies within an assigned account base/territory.

• Generate sales revenue and drive new market share through prospecting for net new business opportunities, developing relationships and gaining net new clients.

• Attain quota expectations through implementing creative sales strategies, performing customer business reviews/site surveys to identify the needs & challenges each organization faces and, in turn, effectively provide the appropriate hardware & software recommendations so to empower each organization to function in a productive and secure business environment.

IKON OFFICE SOLUTIONS - NORCROSS, GA Jan 2007 – Jan 2009 World's largest independent provider of document management systems, copiers, and services until it was purchased by Ricoh USA in 2008 Account Representative

• Networked with C-Level executives and formed strategic alliances with industry vendors to generate new accounts and increase customer base.

• Responsible for maintaining accurate, confidential, and detailed customer files using company-approved databases.

• Worked individually and within a team to create proposals, sales presentations, and marketing collateral.

• Maintained superior computer, written, and verbal presentation skills including correspondence, reports and graphs.

• Updated and managed extensive activity tracking & territory reports through daily data entry and reporting via CRM software.

• Increased company market share through incremental sales and/or upgrades within current customer accounts as well as produced net new business through referrals and prospecting.

EDUCATION

APPALACHIAN STATE UNIVERSITY Boone, NC

Bachelor of Science in Business Administration; Marketing

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