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Sales Management Senior

Location:
San Diego, CA
Posted:
January 12, 2024

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Resume:

John F. “JC” Coldren *** Rivera Street ■ Chula Vista, CA 91911

www.linkedin.com/pub/jc-coldren/0/876/b6a 661-***-**** ■ ad2pxa@r.postjobfree.com

Driving Growth-Oriented Change & Business Transformation ■ Exceeding Sales Goals

Strengthening Operational Effectiveness ■ Improving Profit Results

Skills & Competencies:

Strategic Planning ■ P&L and Operations Management ■ Start-Up & Turnaround Leadership ■ Change Management

Team Motivation ■ Relationship Selling ■ New Business & New Market Development ■ New Product Launch

Versatile, action-oriented and multifaceted executive with a 20+ year record in taking companies to greater levels of financial, competitive, and operational success. Catalyst for positive change, calculated risk taker, and motivational leader with an impressive history in overcoming obstacles, moving initiatives forward and delivering dynamic business results in challenging situations when others have failed. Impeccable ethics and integrity.

Work Experience

Revenue growth from less than $.5M to $3.2M+ in one year ■ 39% profit margin vs. 12%-15% industry average

100% profit improvement in less than six months ■ Operations start-up to profitability in 1st six months

50% profit margin in first year of division launch ■ 100% employee turnover reduction for four consecutive years

Professional Experience

FTS, INC ■ Independent Contractor

President (2013 – Present)

Perform duties as a Military Freefall Instructor for the US Special Operations Forces. Secures and work on DOD and State Department contracts for civilian contractor specializing in parachuting and security services. Serves as a US Parachute Association Instructor/Examiner, a Safety and Training Advisor and a Professional Demonstration Jumper for GoJump America.

Marketed services sufficient to exceed all revenue targets.

Consistently performed in the top 10% of Instructors. Requested to be the lead Instructor for British Special Forces Military Freefall Training since 2015.

Performs services as an Instructor / Examiner for the United States Parachute Association. Only eight other I/E’s in the world hold a similar level of Instructional ratings.

ONLINE TRADING ACADEMY ■ California

President (2005 – 2015)

Own, operate, and provide vision, direction and leadership to the world’s only independent financial education and stock trading training company providing single source solution for individuals and proprietary trading organizations. Hold full accountability for B2B and B2C sales and profit outcomes.

Built company from ground up to full-scale operation. Designed new training center, set up business processes and financial reporting systems, and recruited top-caliber sales associates, instructors, and administrative personnel.

Ignited profitability and dominated Los Angeles market in less than six months.

Over-achieved sales/training projections by 150%. Utilized relationship selling strategies to cultivate opportunities and participated in redesigning Education Counselor Training Program.

Played major role in forging first B2B relationship with Department of Veteran Affairs and tier-one aerospace company. On track to increase network revenues by 25% through developing and rolling out Personnel Retirement Planning and ProActive Investing program to organizations’ key stakeholders.

NEW HORIZONS COMPUTER LEARNING CENTER ■ California / Illinois / Texas

President – Bakersfield/Tri Counties, CA (2004 – 2005)

Managing Partner/Owner – Bakersfield, CA (1997 – 2004)

Repeatedly recognized for exceptional performance as evidenced by continual career advancement at the world’s largest independent IT training providing single source solution for small, medium, and large organizations. Company is structured as franchise enterprise of multiple business organizations that represent 130 independently owned North American centers and 112 International centers operating in 51 countries and with 4,200 employees.

Turned around 50-employee (nine direct reports) Bakersfield/Tri-Counties business from $1M to $5M in one year.

Grew revenues from less than $1.5M to $3.2M for 30-employee (six direct reports) Bakersfield Training Center in one year.

Launched Choice Learning, which served as model for Integrated Learning (branded model rolled out to 200+ franchise network).

Reduced employee turnover by nearly 100% at Bakersfield Training Center for four consecutive years and achieved 39% profit margin vs. 12%-15% industry average (2001).

Generated new revenue stream, captured additional training business and achieved 50% profit margin in first year of launching a separate consulting division in Bakersfield.

Won North America Small Market Franchise Award for three consecutive years and Market Dominator of the Year Award for two consecutive years.

Received multiple vendor awards for sales, including several awards from Novell and Microsoft.

General Manager – San Francisco, CA (1996 -1997)

General Manager – San Antonio, TX (1995 – 1996)

General Manager – Chicago, IL (1994 – 1995)

Sales Manager – Santa Ana, CA (1992 – 1994)

Hired as the first Sales Manager from outside the company and steadily progressed in increasingly responsible general management positions. Provided strong, decisive and motivational leadership in fast-paced, intense environments with aggressive pressures and deadlines.

Orchestrated turnaround of 65-employee (12 direct reports) Bay Area business from $1M to $3M in revenues.

Took San Antonio operation from start-up to profitability in first six months and 25% over-achievement of annual sales projection.

Sold $100K in first month of operation. Franchise was named as Rookie of the Year and won President’s Cup Award. Managed six direct reports and 30 employees.

Selected to lead turnaround of company’s first franchise operation (Chicago – 25 employees, five direct reports), which was purchased by corporate as buy-back to drive profitability. Grew profitability 100% within six months and played key role in closing international training deal valued at $3M+ over five-year period with Fortune 500 company.

Generated $10M in annual revenues while serving in position as Sales Manager. Supervised 10-15 inside sales account executives.

Military Experience

United States Army ■ 1983 – 1992

Advanced to become Captain with Special Forces Operational Detachment-A (A-team), the fundamental building block for all Special Forces Groups. Received training for weapons, engineer, medical, communications, operations and intelligence. In charge of welfare and training of highly versatile 12-man Special Forces A-Team specializing in insertion via military freefall, and with language/geographic orientation spanning Korea, Asia and the Pacific Rim.

Education / Additional Information

Bachelor of Science (BS) – United States Military Academy, West Point, NY

CompTIA A+ Hardware Certification ■ Microsoft Office User Specialist Certification

Expert Skydiver’s License, U.S. Parachute Association ■ Online Trading Academy’s Professional Trader Course



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