HADI CHELALA

Canada, Mobile +1-514-***-****

Professional Summary: Extensive experience in manufacturing and retail business in the field of sales, customer service, operations, and corporate governance. Develop business processes, a self-starter in initiating improvement, positive attitude in problem solving, keen attention to details, and a trusted team leader who lead by example.

Core Areas of Expertise

- Financial and performance analysis, budgeting, customer handling, sales operations, and business development.

- Business plan, staff performance evaluation, staff team building, distribution and inventory management.

P r o f e s s i o n a l E x p e r i e n c e

Freelance Jan.2021 – Present

Management Consultant

Scope of consultancy service:

- Business analysis, cost and inventory control, product distribution, and KPI / metrics design and analysis.

- Organization job analysis, staff performance and reward system, job governance, and work standards.

Gulf Fashion General Trading (Fashion & Luxury Accessory retail) Sept.2021 –May 2022

Senior Sales Operations

Improve sales and customer handling job performance and upgrade the organization setup.

Design and introduce policies and procedures to reduce cost and improve customer service.

Revise sales incentives, lease terms, and product merchandising to reduce the store cost-to-sales ratio.

Evaluate Staff Performance to identify skills gap and training needs.

Prepare and monitor the division business plan and budget.

Eureka General Trading & Contracting (Consumer Electronics retail) Sept 2011 – Dec.2020

Operations Supervisor

Optimize the Fulfillment Center operation, transport scheduling, and head-count management.

Manage sales and logistics operations and Implement a KPI-driven culture.

Manage and reduce the inventory stock shortage and slow-moving products by customizing the inventory system.

Increase customer's Walk-in Traffic and Sales Conversion ratio.

Establish Work Standards and manage the Mystery Shopper programs.

Analyze the Sales and Customer Service competitiveness and areas of improvement.

Manage the “Call Center” system, and align the company’s services with the "Voice of Customer" surveys.

Megastores of Lebanon (Virgin Megastore franchise) Aug 2009 – Aug 2011

Senior Operations Officer

Implement a profit turnaround strategy and assist in the development of business plans and budgets.

Analyze and revamp the product portfolio and the stores layout merchandizing.

Reduce the franchise royalty fees (study and negotiate the franchise terms).

Improve the sales of concession business and introduce new businesses.

Negotiate stores lease rate, manage staff performance, and customer expectations.

Built an environment that supports diversity and team building.

Azadea Group (Fashion, F&B, Entertainment franchisee retail) Jul 2006 – Aug 2009

Administration Senior

Support inaugurating 15 stores within the planned baselines, and manage sales activities and promotion campaigns.

Establish work standards for the stores sales staff. and conduct Mystery Shopper program.

Analyze the company’s competitiveness versus the market dynamics.

Manage the Stores and Operations coordination, communication, and process improvement.

Reduce stock shrinkage ratio and implement loss prevention measures.

Eureka General Trading & Contracting (Consumer Electronics retail) Mar 2002 – Jun 2006

Management & System Department Supervisor

Co-established a start-up company (governance system, vendor’s relation, budgetary system, organization structure, product portfolio, supply chain parameters …etc).

Offer innovative and complementary shopping experience (coffee shop, kids play, product demonstration, product label …etc).

Diversify the scope of business (PC assembly, Mobile clinic, and consumer credit …etc).

Research and introduce product import system.

Develop sales and logistics reports and work process.

FDC Corporation (FMCG & Pharmaceutical Distributor) Oct 1997 – Feb 2002

Senior Finance Officer

Coordinate with a consulting firm in conducting stock-share evaluation.

Manage the cash-flow cycle, and improve inventory turnover by operating an "inventory & purchases" system.

Participate in conducted feasibility studies for new ventures.

Prepare and analyze the financial reports, budget variance, and working capital.

Manage the accounts receivables and reduce the doubtful account receivables.

Other Vocation: Part-time university instructor in Business Administration (Introduction to Management, Cost Accounting, Financial Markets & Institutions, and Strategic Business Management).

EDUCATION

M.B.A. (Business Administration), American University of Beirut Lebanon B.A. (Business Administration), American University of Beirut Lebanon

PERSONAL DEVELOPMENT

Seminars and online courses on Lean/Six Sigma, project management (PMP in process), emotional intelligence, strategic account, product portfolio, corporate finance, customer service, and more.

PERSONAL DETAILS

Nationality: Canadian.

Language: English (Fluent), French (Intermediate), Arabic (Fluent) References are available upon request.

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