KAYLA PROVENCHER

914-***-**** New York, NY

ad2pu1@r.postjobfree.com

linkedin.com/in/kayla-provencher

Qualifications

Summary

Project Management Copy & Substantive Editing Original Content Creation

Detail-oriented and enthusiastic project lead with 7+ years in production, copywriting, and editorial. Skilled in collaborating with diverse teams, curating content, and ensuring on-time, budget-conscious delivery. Proficient in Adobe Suite, Final Cut Pro, Amplitude, Skyword, Google Analytics, Google Trends, Wordpress, PowerPoint, CapCut, and SEO best practices.

Areas of Expertise

Full-cycle Project Management

Content Creation & Storytelling

Digital Marketing Campaigns

Copy and Substantive Editing

Research & Analysis

Client & Media Relations

Career

Experience

Producer LNC Productions New York, NY 2021 - 2023

Developed campaign concepts and spearheaded the creative process for 20+ Fortune 500 companies.

Crafted campaigns that boosted profitability and enhanced customer experience across both internal and external marketing teams.

Oversaw a creative team of 14 professionals, including writers, designers, and animators, along with a team of 10+ freelancers and vendors.

Implemented a restructuring of the company’s organizational system, resulting in a 50% increase in project efficiency.

Strategically and maintained project timelines, schedules, budgeting documents, contracts, and licensing agreements.

Lead Copywriter LNC Productions New York, NY 2021

Curated all internal copy for LNC Productions, encompassing social media posts, monthly newsletters, and client-facing proposals.

Transformed content sourced from vendors into top-tier copy, while managing the entire script-writing team and editorial pipeline.

Led digital marketing initiatives across paid social channels to test and distribute meticulously crafted content.

Achieved a 100% growth in LNC Productions’ social media following across major platforms.

Increased newsletter clicks rates by 150%, significantly contributing to higher conversion.

Ghostwriter, Editor & Copywriter Freelance Position, New York, NY 2019 - 2021

Provided guidance to novelists, screenwriters, healthcare professionals, and various writers on content creation, editing, proofreading, and online/print publication.

Developed social media mockups and user interface (UX) task flows to effectively convey content concepts and navigation to clients.

Drafted press releases and managed influencer seeding process.

Intern Reporter Citywire, New York, NY 2019

Conducted independent research and authored 3+ published original articles daily.

Established enduring relationships with public relations (PR) teams and sources.

Earned the “Most Read Story” accolade on eight separate occasions within a two-month timeframe.

Provided essential administrative, organizational, and research support to lead reporters.

Editor & Copywriter WealthFit, Kailua, HI 2018 - 2019

Spearheaded copywriting and editing efforts for 34 online courses, 40+ podcasts, and social media content.

Managed databases containing author contacts and previous online publications.

Oversaw a 65%+ increase in site followers using analysis-informed social content.

Pioneered an editing style guide that enhanced editorial efficiency by approximately 40%.

Improved readability, audience engagement, and SEO ratings by around 30% and conducted A/B testing to optimize web traffic ROI.

Corps Member Teach for America, Waianae, HI 2016 - 2018

Editorial Assistant Skidmore College, Saratoga Springs, NY 2015 - 2017

Curated and edited scholarly articles for Revue CELAAN.

Edited manuscript of Limitless Undying Love: The Ballad of John and Yoko and the Brownings, by Hédi Jaouad, published by Shires Press.

Education

& Training

Bachelor of Arts Skidmore College, Saratoga Springs, NY (GPA – 3.7)

Digital Online Marketing Digitalmarketer HQ

Search Engine Optimization (SEO) Digitalmarketer HQ

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