Joseph (Pete) Collins...

***** ****** **** *** • Celina, TX 75009 • 972-***-**** • ad2piz@r.postjobfree.com

Innovative Consumer Packaged Goods Sales, Marketing, and Distribution Executive who has delivered multimillion-dollar growth for some of the worlds leading CPG companies and brands, including Frito-Lay, Hunt-Wesson, and Lever. Excels in building high-performing sales organizations, setting objectives, and transforming stagnant sales to vibrant growth. Accomplished at strengthening product position and market share, identifying new business opportunities, and expanding product portfolio in retail chains, big box, warehouse/club, “C” store and food service channels. Open and forward-thinking leader, who possesses a natural talent for fostering collaboration and building consensus among all stakeholders. Select accomplishments:

Sales and Profit Growth: Created aggressive go-to-market strategies, including consumer marketing and pull programs to expand market presence in key geographies and to drive top/bottom-line growth. Increased direct sales five-fold at Frito-Lay, while improving net margins from 19% to 26%.

Strategic Business Planning: Identified business opportunity to access and source multi-store decision- makers. Secured >300 new accounts in Mid/Central US Zone, adding more than 2000 points of distribution, promotion, and merchandising participation, and contributing to $140M in revenue gains.

Market Penetration: Attained #1 market position for snacks at contract feeders, Marriott, ARA, Sodexo, and Canteen. Dominated 20,000 location sub shop segment, with exclusivity at Subway, Quiznos, Firehouse, and Jersey Mikes. Increased Mid/Central Zone market share from 27% to 49%.

Product Innovation/Launch: Launched Canister Snack product line, extending shelf life from 34 days to 60 days, and growing sales from start-up to $25M revenue. Introduced Taco Bell Mexican foods, driving sales to $37M. Successfully sold product line to Kraft Foods for four times earnings.

Retail Merchandising: Focused merchandising presentations to secure supplemental racks at 400 Safeway, Kroger, A&P, and Colonial stores, leading to 13% real growth year-over-year.

Cost Controls: Leveraged distribution and manufacturing costs, generating $27M incremental profit, and growing margins to highest level at Frito-Lay.

Executive Capabilities that Drive Tangible Business Outcomes

Business Start-up and Turnaround

Strategic and Tactical Business Planning

P&L and Budget Management

International Business Development

Account Development and Management

Sales, Marketing, and Operations Management

New Product Development and Launch

M&A Integration

Team Building, Mentoring, and Coaching

Process Reengineering

A Career Achieving Market Leadership through Sales Strategy and Execution

Chimito Brothers, a privately held Mexican specialty foods business. 2005 – 2007

CHIEF OPERATING OFFICER, Dallas, TX

Recruited to restart and lead financial turnaround of this underperforming specialty foods company. Led total operations. Directed 12 employees.

Secured 30 new customers, increasing sales 43%. Led company from $100K loss to breakeven in 18 months.

Frito-Lay, Inc., an $8B snack company and wholly-owned subsidiary of PepsiCo. 1973 – 2003

VICE PRESIDENT BROKER SALES, Orlando, FL

Transferred at the request of the Senior Vice President of Sales and Marketing to develop and implement a national food broker organization. Led sales and marketing. Directed 72 brokers and managers, and $20M budget.

Revitalized vending and food service sales organization for Hostess-Frito-Lay in Canada. Designed and recruited national sales force and led financial and operational turnaround.

Improved sales from $20M to $30M, while reversing declining profitability, from $4M loss to $6M profit.

Unit continued to grow 25% year-over-year, the only organization to attain annual targets for three years.

Assessed Smith Snack Foods vending business, and introduced US Best Practices into Australia market to maintain quality and product integrity.

Identified business opportunity to integrate Pepsi vending business, abandoned by local bottler in Australia, to access 800 snack vendor locations. Opportunity projected to generate $9M incremental snack revenue.

Led integration of $70M acquisition of Cracker Jacks from Borden. Maintained volume with 3,000 fewer outlets.

Reengineered warehousing and distribution processes, improving workload efficiency 15%.

VICE PRESIDENT DIRECT SALES, Dallas, TX

Promoted to develop self-funded Food Service business in conjunction with vending business. Led sales, marketing, distribution, and finance. Directed 137 employees. Full P&L authority for this $450M operation.

Transitioned small vending sales force to National field/staff organization, penetrating vending and food service supplier and end-user accounts. Grew annual revenue from $90M to $450M.

Leveraged distribution and manufacturing costs, increasing net margins from 19% to 26%.

Introduced telemarketing for small accounts to concentrate on high opportunity accounts. Boosted sales 10%.

Attained #1 snack supplier at VSA and top five of all suppliers at Sysco, both #1 in their respective segments.

ZONE SALES VICE PRESIDENT, Kansas City, MO

Selected to drive growth of new zone created in company-wide geographic reallocation. Led sales, marketing, distribution, warehousing, and talent acquisition. Directed >1,350 employees across 14-states, with $65M budget.

Led company in annual sales volume, driving revenue from $100M to $340M, while increasing market share from 27% to 49%.

Identified and developed 300 new accounts, adding 2,000 points of merchandising and promotion activity.

Recognized as “Go to” zone to test new product, merchandising, and organizational structure opportunities. Tested Grandma’s Cookies in Kansas, Minnesota, and Colorado markets, projected to drive $400M revenue.

Built strategic business relationship with union sales force, and successfully decertified four teamster bargaining units, including Frito-Lays largest bargaining unit in Minneapolis.

DIVISION MANAGER, Richmond, VA

Chosen to drive growth of newly created division. Led sales, marketing, distribution, and market development. Directed 188 employees and $750K budget.

Grew sales from $23M to $31M, driving aggressive advertising, merchandising, and space gaining activities.

Introduced feature advertising of snacks on prime holidays, generating $1M additional annual revenue.

NATIONAL SALES DEVELOPMENT MANAGER, Dallas, TX

Additional Experience

Hunt-Wesson Foods, DISTRICT MANAGER, San Francisco, CA, TERRITORY MANAGER, Los Angeles, CA

Lever Brothers, HEADQUARTER ACCOUNT SALES REPRESENTATIVE, Montgomery, AL

Education and Military Experience

MA, General Management, University of Central Michigan, Mt. Pleasant, MI

BBA, Industrial Management, University of Memphis, Memphis, TN

Strategic Management, Columbia University

Effective Decision-making, Wharton School of Business

Executive Development, University of Southern California

United States Marine Corps, Corporal, Camp Lejeune, NC

Community Affiliations

Campaign Volunteer, Florida Governor and Collin County Judge, 1996 – 2010

Service Volunteer, VA Clinic-Denton, TX, 2008 – Present

Developed 13-acre farm with eight head of registered Belted Galloway cattle, Celina, TX

Designed and built two homes, Dallas and Celina TX

PROPELLING GROWTH AND CAPTURING CRITICAL MARKET SHARE IN HIGHLY COMPETITIVE ENVIRONMENTS

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