Rachelle Ipock

270-***-****

ad2pgy@r.postjobfree.com

Results-driven professional with a diverse background in sales, customer service, and digital marketing. Skilled in strategic social media campaigns, optimizing conversion rates, and reducing acquisition costs. Proficient in analyzing social media KPIs and delivering actionable insights. Passionate about social media advertising, community management, and influencer marketing. Effective in client communication, campaign optimization, and mentoring team members. Adaptable, detail-oriented, and committed to delivering exceptional results. Hard Skills

● Account Acquisition

● Customer Service

● New Business Development

● Sales Strategy

● Social Media Advertising

● Analytics

● Community Management

● Influencer Marketing

● Campaign Optimization

● Market Research

● Data Analysis

● Presentation Skills

● Negotiation Skills

● CRM Software (e.g. Salesforce)

● Google Analytics

● Social Media Management Tools

● Microsoft PowerPoint

● Web Design

● Expense Management

Soft Skills

● Personal traits of a high-level commitment, motivation, energy, team orientation, professionalism, trust, personal honesty and integrity, and a demonstration of placing others in a place of high value

● Goal oriented with a healthy competitive spirit

● Strong attention to detail, dependability, and follow through

● Communication (Verbal and Written)

● Adaptability

● Problem-Solving

● Time Management

● Leadership

● Analytical Thinking

● Creativity

● Flexibility

● Patience

● Positive Attitude

● Mentorship

Technical Skills

● Social Media Platforms (LinkedIn, Facebook, Reddit)

● Automation Tools (Buffer, Zapier, Trello)

● Adobe Photoshop

● Salesforce CRM

● Content Management Systems (CMS)

● WordPress

● HTML/CSS

● SEO Techniques

● Email Marketing Platforms

● Microsoft Office Suite

● Data Analysis Tools (Excel, Google Sheets)

● Project Management Tools

● Video Editing Software

● E-commerce Platforms (Shopify, WooCommerce)

● Online Advertising Platforms (Google Ads, Facebook Ads) Skill Assessments

● CRM skills with Salesforce - Proficient

Knowledge of Salesforce objects, fields, and processes.

● Project timeline management - Proficient

● Customer Focus & Orientation - Expert

Responding to customer situations with sensitivity

● Supervisory Skills: Interpersonal Skills - Proficient Fostering a collaborative environment and conducting difficult conversations

● Active Listening - Highly Proficient

Actively listening and appropriately responding in conversations

● Management & Leadership Skills: Planning & Execution - Highly Proficient Choosing the most effective strategy to inspire and influence others to meet business objectives.

● Outside sales - Highly Proficient

Understanding and responding appropriately in sales scenarios, and performing common sales calculations

● Call Center Customer Service - Highly Proficient Applying customer service skills in a call center setting.

● Management & leadership skills: Impact & influence - Proficient Planning and managing resources to accomplish organizational goals

● Marketing - Highly Proficient

Understanding a target audience and how to best communicate with them

● Sales Skills - Highly Proficient

Persuading reluctant customers to buy products or services, and influencing and negotiating with customers to meet sales goals

● Project timeline management — Proficient.

Prioritizing and allocating time to effectively achieve project deliverables Experience

Digital Marketing Specialist Confidential- Remote July 2010 to May 2023

In my role, I excel at fostering strong customer connections, resulting in enhanced satisfaction and loyalty. Notably, I achieved a 75% increase in social media engagement within 60 days, boosting brand visibility and customer interactions. Through targeted campaigns on LinkedIn, Reddit, and Facebook, I expanded the sales pipeline with a 40% increase in quality B2B leads within 6 months. I streamlined social media posting by automating 60% of the process using Buffer, Zapier, and Trello, ensuring consistent and high-quality content. Additionally, I developed compelling brand awareness strategies, conducted comprehensive campaign analysis, and executed cost-effective paid campaigns, resulting in improved conversion rates and reduced acquisition costs. Leveraging my Photoshop skills, I created visually captivating visuals that increased engagement rates by 15%. Moreover, I implemented an efficient bookkeeping system to ensure accurate financial reporting. Customer/Client Success Manager LiveOpps - Remote December 2021 to May 2022

● Delivered exceptional customer service, resolving an average of 50 inquiries per day with a 95% satisfaction rate.

● Proven track record of building meaningful relationships with customers from diverse backgrounds and personalities, fostering trust and loyalty that positively impacted sales and customer retention

● Achieved exceptional first call resolution rates by consistently applying a customer-focused and courteous approach during interactions, resulting in average satisfaction scores of 92%.

● Attained a 20% increase in customer satisfaction ratings by proactively identifying and addressing potential issues before they escalated.

● Documented an average of 100 calls and complaints daily in a CRM database, ensuring accurate record-keeping and efficient communication.

● Collaborated closely with supervisors and help desk workers to successfully escalate and resolve intricate issues, resulting in a 30% reduction in average resolution time.

● escalate and resolve intricate issues, resulting in a 30% reduction in average Action Pest - Owensboro, KY Commercial Business Development October 2018 to March 2019

● Successfully obtained state certifications, enhancing credibility and expanding the company's market reach.

● Self-generated 50+ sales prospects through targeted research and networking efforts, resulting in a 25% increase in potential business opportunities.

● Excelled in building rapport with customers of various personality types, leveraging effective communication and interpersonal skills to ensure personalized and satisfactory experiences.

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● Delivered impactful presentations to clients in commercial areas, effectively showcasing the company's services and securing new contracts with a 30% conversion rate.

● Represented the company at trade association meetings and conferences, establishing valuable connections and fostering strategic partnerships that led to a 20% growth in referral business.

● Conducted thorough inspections, provided accurate quotes, and cultivated strong relationships with industry influencers, resulting in a 40% increase in customer retention and referral rates. Commercial Account Executive North American Bancard - Remote January 2013 to October 2018

● Surpassed quarterly quota by 20%, generating $500,000 in additional revenue.

● Monitored market trends and performed regular market analyses, identifying emerging opportunities that resulted in a 15% increase in market share.

● Played a key role in supporting product positioning strategy and activities, resulting in a 25% improvement in product visibility and customer adoption.

● Mentored and supervised a high-performing team of 10, fostering their professional growth and achieving a 30% increase in team productivity.

● Successfully established positive connections and built rapport with individuals of diverse personality types, fostering strong working relationships and enhancing team collaboration.

● Successfully managed consumer and small business debit products, maintaining a portfolio of 500+ accounts and driving a 10% annual growth in revenue. Business Development The Better Business Bureau

February 2010 to August 2013

● Answering customer requests or inquiries in a high-volume, inbound Call Center setting

● Qualified and converted 100+ leads, resulting in a 30% increase in sales revenue and a 46% improvement in customer retention.

● Successfully cultivated positive relationships with customers spanning different personality profiles, adapting communication styles and approaches to meet individual needs and preferences.

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● Consistently achieved first call resolution by conducting every customer interaction with a customer-focused and courteous approach, resulting in an average first call resolution rate of 95%.

● Cultivated and nurtured strong customer relationships, leading to a 25% growth in repeat business and a 40% increase in referral rates.

● Generated 50+ sales leads through effective prospecting and networking efforts, expanding the company's client base by 20%.

● Proactively resolve customer problems, achieving a 95% customer satisfaction rate and reducing customer complaints by 50%.

● Actively participated in sales meetings, contributing valuable insights and strategies that resulted in a 15% increase in overall sales performance.

Commercial Account Executive Advocate Payment Solutions February 2008 to January 2010

● Consistently closed 20+ new merchant accounts per month, contributing to a 30% increase in overall company revenue.

● Provided exceptional after-sales service, resulting in a 95% customer retention rate and increased customer satisfaction scores by 20%.

● Successfully marketed additional company products and services to existing clients, generating an average of $10,000 in upsell revenue per month.

● Delivered engaging sales presentations to prospects, resulting in a 50% conversion rate and securing contracts worth $100,000 annually.

● Developed extensive expertise in product offerings, enabling effective cross-selling and collaboration with other channels, leading to a 15% increase in cross-channel referrals and revenue.

● Showcased an exceptional ability to build rapport with diverse customers, employing empathy, active listening, and effective communication techniques to create personalized experiences that exceeded expectations.

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Education Bethel University

B.S Business

Certifications

● Social Marketing Certificate – Hootsuite

● Social Media Certification – Boot Camp Digital

● Facebook Blueprint Certified Professional

● Google Analytics Academy: Analytics for Power Users Certification

● Copyblogger Certified Content Marketer

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