Manny Kapur
Watford, UK, WD** *JQ • linkedin.com/in/ mannykapur ad2pfu@r.postjobfree.com • 079********
Dear Recruiter
I have been contracting for the last 2 plus years due to caring responsibilities. However, since I no longer have caring responsibilities, I am now looking for a permanent opportunity.
If your senior leadership team could benefit from a vision-driven, goal-focused executive with a proven history of innovation and achievement, look no further than the enclosed CV. After reading your requirements for the Marketing opening, I am certain of my ability to excel in this capacity.
Throughout my extensive career, I have established a reputation as a Marketing professional who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. My expertise encompasses all ABM, ATL, BTL & Digital Content Market Planning, Mobile, Social Media, & Email Marketing, from controlling costs and maximising revenues to harnessing team strengths to improve company wide performance. Further, my ability to build consensus among executive teams and stakeholders to promote transparency and influence positive change has been repeatedly proven. I look forward to bringing these strengths and more to the team.
Please consider the following highlights of my qualifications (or achievements):
Raised existing propositions by over 300% and presented new propositions that resulted in increasing revenue of +5M.
Increased overall business incomes by 50% through execution of inbound strategy and implementation of marketing policies.
Achieved digital marketing business growth with over 500,000 GBP and optimised engagement and conversion rate optimisation by 23%.
I look forward to meeting with you and learning more about your goals for this position, until then, thank you for consideration.
Sincerely,
Manny Kapur
Enclosure, CV
Manny Kapur- Head of Marketing
Education and Credentials
Master of Business Administration (MBA) in Marketing International Management Institute
Digital Content Planning / Marketing Operations / ABM / ATL / BTL / Search Engine Improvement/Social Media/
Product Management & Web Design / E-mail & Affiliate Marketing / Mobile Marketing & Applications
Visionary and innovative Marketing Head with extensive experience in advertising, media relations, and online media strategies aligned with market needs to achieve organisational growth through innovation and success. Intuitive leader with expertise in business development, digital marketing, and technology change management.
Possess hands-on leadership, analytical, and critical decision-making aptitude with a commitment to work with integrity, positivity, and quality with both internal and external partners. Valued capability to lead multidisciplinary marketing teams, manage P&L, and collaborate with all levels staff.
Areas of Expertise:
ATL & BTL Marketing
Strategic Online & Portal Methods
Direct Marketing Programs Development
Mobile, Social Media, & Email Marketing
Tactical Budgeting & P&L Accountability
Technical Audit and Competitor Analysis
Content Marketing including Video
Organic Search-SEO
Adopting Technology
CRO
Adwords - PPC
Brandwatch
Google shopping
ABM Strategy & Implementation
IT skills & platforms
Adobe Campaign Manager
Adobe Analytics
Pure360/ Constant Contact
Adwords-PPC
Kenshoo
eClincher
Facebook Ad Manager
Linkedin Ad Manager
Twitter Ad Manager
Youtube
Jira/Confluence
Wrike
Google UAC
Online Marketing & Web Analytics
Strategic Brand Reputation Management
Customer Relationship Administration
Digital Campaign & Display Advertising
Team Building & Leadership
Online & Offline PR
Website Management & Conversion Optimisation
SME Marketing & Consumer Marketing
Change Management
Stakeholder relationship Management
Agency Management
Attribution
App Marketing
Snap
Wordpress, Umbraco & CRM systems
Screaming Frog, Buzzsumo, Ahref’s,SEM Rush
Microsoft Office
Double Click/GDN
Google Analytics
Tag Manager
Data Studio
Marketo
Sales Force
Pardot
6 sense
Facebook Mobile & Twitter App Mktg
Major Accomplishments
Formulated best practices and introduced new propositions to meet and exceed overall corporate revenues 3M at Orange PLC U.K.
Boosted 13% conversion rates for search marketing and enhanced brand visit and acquisition process by 18.5% at Orange PLC U.K.
Increased client’s rapport by 27% through content automation and brand awareness by 26% at Pathmakers Ltd.
Maximised 24% overall corporate sales by conceptualising internal growth marketing plans.
Professional Experience
Luxury Paints UK
Head of Marketing (Apr 2023-present)- Freelance
Responsible for managing the website and developer
Responsible For SEO strategy and implementation
Responsible for Paid Search & Paid Social
Responsible for Marketing Automation & ABM Campaigns
Responsible for launch of new website curtain rails & blind rail
Responsible for all marketing activities as listed above for Shading Specialists Website
Managing a team of 5 people
PA Media Group
Digital Marketing Lead ( Jan 2023 –Feb 2023)- Contract Role
Managing the Website for PA Media Group, PA.media, PA Betting, Stream AMG
Project management of the new website build for Stream AMG
Managing the SEO Agency and SEO strategy for the above cited websites
Managing the Paid Search Plans, Paid Social Plans
ABM Campaign Strategy & implementation
Launching ABM Plans using Pardot
Managing a team of 4 people and the agency
Sony Ltd.
Performance Marketing Head (Nov 21 to Aug 22)- contract Role
Managing budgets of 5 mill for Paid Media Campaigns
Delivered revenues of 23 mill (Annualised) for paid campaigns
Launched a new Campaign for Nucleous Healthcare Saas solution delivering over 300 leads
Launched ABM campaigns for Saas Media solutions – Media mgt. in the cloud, C3 portal delivering close 100 leads & hardware solutions
Cinematography and Filmography campaigns for hardware and solutions
Improved conversion architecture resulted in enhanced conversion by 32.5%
Streamlined workflow processes
Streamlined process with paid media agency
Created a process for content ideation and creation
ABM Campaigns strategy & implementation
Managed Organic Search
Created a communications plan
Managing a team of 5
Innovative Internet Marketing- (Marketing Agency)
Marketing and Sales Director (Dec 2010 to Nov 2021)
To assist client organisations with complete marketing plans and marketing budgets.
To assist Client organisations with integrated marketing plans including Above The Line, Below, the
line, Digital Marketing and the go to market strategy.
Assistance with marketing programs and campaigns.
Online & portal strategy including application integration, database integration. Infuse technology
to automate and deliver compelling content and streamline process
Online marketing- Web Design and Development, E-commerce projects, Web Presence
Optimisation, Persuasion Architecture, SEO, display media, Paid search, Social Media Marketing
Content Marketing Plan, lead generation, marketing campaigns, eCRM, Mobile marketing, Mobile
Applications, Mobile Websites, E-mail marketing.
Web Analytics- using Google Analytics to understand consumer behaviour, conversion and
retention rates. Helps understand demographics and segmentation
All POP/POS/Collateral for retail and B2B & working on display advertising.
Establish a competitive reseller program (authorization, margins, levels, etc.), in store tactical and
integrated marketing, special promotion kiosks
My key focus was on integrated marketing approach to deliver strategic brand reputation
management, greater customer conversion and retention and ongoing return on investment.
Seamlessly connected and collaborated effort that delivered results through a value based
consultative approach.
Responsible for the sales team
HCL Technologies Ltd (IT Hardware, Applications & Outsourcing Services U.K)
Marketing and Sales Director - Telecom & Media, Publishing & Entertainment Practice (2008 to 2010)
Devised best practices and implemented pro-active marketing strategies for verticals, which included ATL/BTL campaigns for the vertical within Telecom, Media, Publishing, and Entertainment Practices.
Spearheaded wide spectrum of digital marketing and sales operations, developed DM and online campaigns, which included content, social media, events, and outbound. Directed high-preforming sales team of business development executive, account director’s, and account managers to initiate pro-active approaches for further process improvement.
Selected Contributions:
Running integrated & ABM Campaigns including Paid Search, Paid Social, Email Marketing, Automation, Organic Search and Organic Social.
Earned highest-level of business profitability and output by 300M for IT outsourcing.
Achieved optimal outcomes by improving 32.3% conversions on search and 39.4 % on email marketing and automation.
Enhanced content and website visit by 36% through utilisation of technical tools, such as CRO & UX.
Improved open rates from 2% to 8% and click through rates from 3% to 23%
Orange PLC U.K.
New Services Head of Marketing (2007 to 2008)
Headed all aspects of marketing operations to evaluate and track internal data and appreciate the customer usage patterns and segmentation.
Developed and constructed roadmap of new services, while working on the propositions. Managed the midlife propositions for new services and executed online marketing, SEO, PPC, display media, affiliates, lead generation, marketing campaigns, mobile, and social media.
Selected Contributions:
Running integrated & ABM Campaigns
Increased new service revenue and promoted cross-functional engagement programme by managing the ‘go to market teams’ to present new services.
Held full accountability to maximise the revenue from new services related to data and convergence.