Steven F. Rafferty

Pittsburgh, PA 412-***-**** ad2pdn@r.postjobfree.com

https://www.linkedin.com/in/stevenrafferty412/

PROFILE:

Results-oriented marketing professional with seven years of progressive experience in copywriting, digital marketing, SEO, and campaign strategy. Adept at change management and process improvement for agencies and in-house teams ranging from start-ups and small businesses to Fortune 500 organizations. Able to balance creativity and collaboration with structured processes and data-based decision-making.

EDUCATION:

Master of Arts in Communication Studies May 2008

University of Southern California, Los Angeles, CA

Bachelor of Arts in Communication Studies December 2004

University of Pittsburgh, Pittsburgh, PA

SKILLS:

Market Research

Marketing Strategy

Copywriting & Copy Editing

Search Engine Optimization (SEO)

Conversion Rate Optimization (CRO)

Google Analytics Certification

Social Media Marketing

Email Marketing

Agile Project Management

Cross-Functional Collaboration

Lead & Demand Generation

Hubspot Certifications

WORK EXPERIENCE:

Digital Content Specialist October 2022 – October 2023

Wesco Pittsburgh, PA

Website and Landing Page Content: Led cross-functional initiative to streamline site architecture and implement consistency across pages and subpages to improve user experience.

Search Engine Optimization: Eliminated backlog of technical SEO errors and warnings to achieve significant improvements in domain authority and site health. Implemented hub-and-spoke keyword strategy across Wesco.com

Partner Marketing: Proposed process improvements and revised workflows to ensure the launch of Wesco’s Supplier Partner brand portfolio pages would meet project deadlines.

Social Media Marketing: Provided research and creative support to a cross-functional team tasked with improving lead generation performance on LinkedIn.

Email Marketing: Developed a new workflow process within the content team to support an enhanced testing program launched by the marketing automation team.

Content Specialist April 2022 – October 2022

Ironpaper Marketing New York, NY

Message Development and Testing: Aligned client goals with competitor and market research to establish a testable message matrix prior to launching new client accounts.

Content Marketing Strategy: Identified content marketing and SEO opportunities to present to clients for consideration. Provided guidance and recommendations on implementation.

Content and Copywriting: Developed blogs, eBooks, white papers, paid and organic social media posts, pay-per-click ads, infographics, and other content assets to establish an effective buyer’s journey.

Content Audits: Identified gaps and weaknesses in client content maps to establish content production priorities.

Agile Methodology: Increased efficiency in client onboarding, message testing, content creation, and performance optimization.

Marketing Consultant January 2016 – Present

RaffWrites Pittsburgh, PA

Client Onboarding and Account Management: Prospected and qualified leads. Established scope of work and negotiated service agreements.

Copywriting and Content Marketing: Researched, produced, revised, and published content assets according to client creative briefs.

Marketing Strategy and Omnichannel Marketing Management: Expanded agency portfolio to include brand positioning, marketing strategy, conversion rate optimization (CRO), and SEO consulting.

Branding: Guided positioning strategy, style guide, and brand story to support the successful launch of a video storytelling agency serving the nonprofit sector.

Product Management: Conducted market and competitor research to support the launch of a minimally viable product by a software developer serving the transportation and logistics industry.

Grant Writing: Worked with non-profit and for-profit clients to research funding opportunities, submit LOIs, develop program roadmaps, and submit grant proposals to private and public sources of funding.

CERTIFICATIONS AND LICENSES

Google Ads Measurement Certification

Issue Date: 12/01/2023 Expiration Date: 12/2024 Certificate ID: 230512417

Google Analytics Certification

Issue Date: 11/01/2023 Expiration Date: 11/2024 Certificate ID: 223137831

Hubspot Digital Marketing Certification

Issue Date: 11/01/2023

Hubspot Content Marketing Certification

Issue Date: 11/01/2023

Hubspot Inbound Marketing Certification

Issue Date: 11/01/2023

Hubspot Email Marketing Certification

Issue Date: 12/27/2023

Hubspot SEO Certiciation

Issue Date: 12/5/2023

Hubspot Social Media Certification

Issue Date: 11/28/2023

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