Tyrell Hamilton

Marketing Director Visual Designer Strategy Engineer

Summary:

• An “outside the box,” results-driven, and passionate creative who speaks marketing strategies for growth, visual design, and creative leadership fluently.

• My multi-faceted, creative skill set combined with over 15 years of solution-driven marketing, design, and automation allows me to help brands and users connect by delivering compelling solutions that strategically solve problems, enhance experiences, and growth.

Key Skills:

• Digital Marketing Strategy

• Digital Marketing Automation

• Funnel Building + Journey Mapping

• Paid advertising (Facebook + Instagram)

• Social media + GMB optimization

• Contextual Research

• Heuristic Analysis

• Wireframing + Prototyping

• Graphic Design + Print Design

• Presentation Design

• Clear communication + Team building

• Adobe Creative Suite + Canva

• WordPress + Figma + Shopify

• Facebook Business Manager

• Click funnels

• Keap + Trello + Asana + HubSpot

• Google Workspace + Microsoft Office

• Mailchimp + Active Campaign + Convert kit

• Social Champ + Lately + Hootsuite

Education

• Bachelor of Arts in Public Relations & Marketing from Ashford University - 2011

Professional Experience:

Royal Peacock Lounge Sep 2023 - Dec 2023

Digital Marketing Director

Contract

• Managed team of creatives (graphic designers and videographers) and championed new approach to website

• utilization for nightclubs

• Redesigned client website and integrated social media platforms to promote and pre-sell VIP sections and party specials.

• Initiated multiple campaigns that accounted for a 35% increase in advertisement-based sales.

• Develop brand identity (logo, website, print collateral, etc.) for entrepreneurs and small businesses

• Strong working knowledge of brand development and creative process.

• Plan and host pop up marketing events while overseeing customer service and sales

• Trained team members on developing sales pitches, and client engagement.

• Generate communication strategy and tactics across digital and traditional channels to engage audiences through original and compelling visual content.

• Experience with social media, influencer marketing, and content marketing to drive sales.

• Deliver value by contributing to team discussions around vision, ideation, design, and execution.

• Built out sales funnel to automate and streamline the customer journey from website or social media to email marketing database. Built email database from 0 to over 2,500 confirmed subscribers.

• Built email database from 0 to over 2,500 confirmed subscribers.

Lead Web Designer & Marketing

Consultant Creative Dimensions Marketing &

Consulting Sep 2009 - Nov 2023

• Tasked with designing website sales funnels to generate leads, build email databases

• Provide custom engineered marketing strategies for small businesses, entrepreneurs, and personal brands to establish online presence and generate sales.

• Coordinated deployments in the Salesforce Marketing Cloud application and provided completion communications to the client.

• Cooperated with sales, marketing, and design team for leading creative solutions.

• Launched successful implementation of SalesForce Marketing Cloud Account Engagement.

• Responsible for consulting with partners and sales teams on marketing best-practices to enhance marketing growth varying from drip campaigns, demand generation campaigns.

• Proficient in leveraging Salesforce Marketing Cloud and its diverse suite of tools such as Email Studio, Automation Studio.

• Investigated and analysed escalated advertisement campaigns with the utmost urgency, diligence and customer care while maintaining strict SLA timeframes.

• Responsible for preparing marketing reports and sales reports while achieving corporate goals

• Develop and execute regional marketing plans to support overall marketing and sales objectives.

Display America, Inc. Jul 2008 Dec 2009

Senior Digital Designer

• Tasked with conceptualizing and designing visual assets for corporate trade show exhibits optimized for marketing, communication, and human interaction, on-site.

• Formulated the internal design strategy and ensured visual design excellence across multiple assets while adhering to company brand guidelines.

• Successfully conceptualized and designed the marketing campaign for ZeroChaos’s attendance at NMSDC conference in 2009, resulting in the design theme being applied to all conference assets such as event & airport signage, conference magazine and website, and other assets.

DigiMo Printing Sep 2009 Nov 2011

Junior Graphic Designer

Assist lead designer on a variety of design projects such as brand design, infographics, meeting themes, motion visuals, event-based material, etc.

¥ Digital ad industry tools experience needed.

RECENT HIGHLIGHTS

Lead Brand Designer - Contract

Prince Amukamara Youth Football & Cheer Camp April 2023 - July 2023

• Tasked with designing the signature design for all promotional products for the Prince Amukamara Youth Football Camp

UDC College Expo - Guest Speaker

Henry County Learning and Support Center December 2022

Was asked to be a guest speaker for the prestigious non-profit Upward Development Corporation College Expo to over 100 high school juniors and seniors from 7 different counties about how to use social media to research their desired career prior to graduation, real world challenges after graduation, and self-awareness.

We The Women Empowerment

Conference - Guest Speaker

Topic: Demystifying Digital Marketing September 2022

Was asked to participate as a guest speaker to a group of female entrepreneurs and small business owners about how to establish the foundation of a digital marketing strategy.

Lead Visual Designer - Contract Atlanta Mayor Andre Dickens October 2021 - December 2021

• Responsible for overseeing and/or designing marketing material for events organized in support of Mayor Dickens mayoral run

Other Notable Contracts

Lead Graphic Designer

WarnerMedia

February 2023 - April 2023

Lead Marketing Consultant

Trap Museum

August 2022 - October 2022

Lead Graphic Designer

UAW

June 2021- August 2021

Lead Graphic Designer

Tony Delk Basketball Camp

January 2019 - December 2019

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