RUOTING ZHANG

May, ****

GPA:*.**/*.**

Simon Business School, University of Rochester

Master of Science in Marketing Analytics (A STEM-Certified Program)

Merit Scholarship Recipient GMAT: 690

Coursework: Core Statistics Using R, Analytics Design and Applications, Programming for Analytics, Pricing Policies, Predictive and Causal Analytics, Data Management, Warehousing, and Visualization Communication University of China

Bachelor of Arts in International Journalism

July 2019

GPA:3.73/4.00

Beijing, China

Coursework: Communication and Journalism Theory, English News Production PROFESSIONAL EXPERIENCE

Barron's China

Marketing and Business Project Manager March 2021 - May 2023

Initiated and drove business schemes with significant customers including JD.com, FOREX.com, BMW for improving 15%+ company revenue, expand clientele and enlarge brand influence.

Led and managed conduction of Barron's China 2022 Evaluation of Top 100 CFOs of Hong Kong and U.S. Listed Chinese Companies; attracted 50+ CFOs registered and ~1 million RMB cooperation revenue.

Produced business model analysis on market size, potential business directions, financing, team building and project returns; assisted the company to receive round A investment of 5 million RMB.

Planned and organized closed-door discussions on chip industry and Chinese wine industry with different parts in investment chain involved; built up and maintained relationships with 100+ capital market players.

Adapted data-driven methods to analyze reader behaviour, preferences, targeted promotions and interactions; The Paper (Peng Pai News)

increased content updating efficiency on all platforms by 100%+. Business Reporter

Beijing, China

July 2019 - February 2021

Associated Press Beijing Bureau

Directed and operated 200+ interviews with industry experts, scholars and government officials.

Carried on materials research and policy analysis, covering important macroeconomic topics of China.

Utilized data storytelling and analytical methods focusing on healthcare, TMT, and consuming industries. Video Intern

Beijing, China

November 2018 - April 2019

Conducted 200+ news monitoring, news footage editing and interviews with AP reporters in Beijing, responding to breaking developments, answering calls for possible stories.

Set up interviews and participated in video news stories researching, frameworks building, shooting and editing. Rochester, NY 14623 ad2p54@r.postjobfree.com 585-***-**** https://www.linkedin.com/in/ruoting-zhang/ SUMMARY

Analytics-driven marketing manager with 3+ ears of experience focusing on business schemes design and delivery, data anal ytics and visualization. Highly knowledgeable in business project management; strategy operation leadership; statistics analysis and marketing strategy optimization; content creation and professional communication; result-oriented, multi-tasking works and cross -functional team works. PROJECTS

R Community Bikes Inc.

Led the team to conduct geodemographic analysis on off site location choices with complex SQL queries and visualization with Tableau to improve user experience and distribution efficiency by 20%+.

Designed qualified surveys on volunteers and created analytical feedback to help executives get business insights.

Generated consulting report on marketing roadmap and succession strategy. EMI Case Competition

Produced comprehensive research on semi-conductor industry in Brazil, analyzed fiscal data of a state owned company to conclude a reignition plan, including macro and industry analysis, products map, funding and investment and turnaround strategy design.

Thrived active team works by effective communication, data analysis and visualization methods. EDUCATION

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