Sr. SALESFORCE DEVELOPER

Roopa B.

ad2p04@r.postjobfree.com 469-***-****

SUMMARY

9+ years of IT Experience in analysis, design, development, testing, delivery and production support of application software.

And 7 years of Salesforce.com CRM Platform and Apex technologies, Sales Cloud, Service Cloud, Marketing cloud experience.

Excellent experience of Apex development in creating Triggers, Apex Classes, Standard Controllers, Custom Controllers and Controller Extensions.

Extensive work experience in defining and managing custom Objects, creating page layouts, designing of custom fields, role-based page layouts, custom Tabs, custom reports, report extractions to various formats and various other components as per the client and application requirements.

Proficient in administrating the organizational setup using Salesforce administration.

Experience working with Lightning web components.

Experience in working with Cloud computing / SaaS technologies.

Experience in designing junction objects and implemented various advanced fields like Pick list, Custom Formula Fields, Field Dependencies, Validation Rules, WorkFlows, and Approval Processes for automated alerts, field updates, and Email generation according to application requirements.

Experience in implementing security and sharing rules at object, field, and record level for different users at different levels of organization. Also created various profiles and configured the permissions based on the organizational hierarchy.

Excellent Working knowledge on web 3.0 technologies like JavaScript, JQuery, Angular Js, HTML5 and CSS 3.0

Good understanding of Salesforce.com Governor Limits with an ability to optimize code to respect those limits.

Working knowledge on ETL tools like Informatica Power center, SSIS and Reporting tools like OBIEE

Experience in Product data management for controlling and tracking the records.

Had experience with the CRM integration for data entry and engaging them.

Design, code, unit test, system test, performance test, debug, implement, and support Salesforce.com Lightning components and integrations.

Proficient in Data Migration from Traditional Apps to Salesforce Using Data Loader Utility.

Experience in designing skills with E-R Diagram and UML Diagrams.

Working experience on tools like fisheye for reviewing the code, sensei for sprint retrospection and planning poker for estimating the story points.

Experience with Apttus CPQ to oversee design, estimating, citing, rebates, motivating forces, and recommendations on any gadget.

Extensive experience in developing enterprise applications using Java technologies such as JSP, Servlets, SpringMVC, XML, JDBC and CSS.

Good exposure to RDBMS, SQL and PL/SQL, writing SQL scripts for efficient report generation.

Highly organized and dedicated with a positive attitude, capable of producing results immediately on hire.

Great involvement in creating salesforce Lightning Apps, Lightning Web Components, Controllers and Events.

Altered existing Visualforce to adjust to salesforce new Lightning UI encounter.

Customer centric with effective interpersonal, organizational and problem-solving skills.

TECHNICAL SKILLS

Salesforce CRM Apex Language (Classes, Trigger, Batch, Schedule), SOQL & SOSL Language, Visualforce Pages, Components, Sales, Service, Ant based Force.com Migration Tool, Workflow rules, Approval Process, Profiles, Permission Sets, Role Hierarchy, Validation Rules, Custom objects, Relationships, Page Layouts, Search Layouts, Record Types, Reports, Dashboards

Force.com Tools Developer Console, Force.com IDE, Force.com Explorer, Workbench, Data Loader

Operating Systems Windows, UNIX, Linux

PROFESSIONAL EXPERIENCE

Client: Fitch Ratings, New York City Sept 2022 to Till Date

Role: Sr. Salesforce Developer

Responsibilities:

Setup, maintain and optimize Email marketing campaign utilizing Exact Target/Salesforce Marketing Cloud.

Create, build, and execute campaigns.

Worked on Content builder to creating content templates.

Experience in Building Complex Journey’s with handling multiple branches and emails.

Worked on Audience Builder and Automation studio.

Worked on the personalization of the email using the AMP Script.

Worked on very extensive usage of amp script. So that each email we built can be used in multiple languages using the Phrase studio application.

Migrated the emails from the old platform to Salesforce marketing cloud platform.

Created emails by referencing a data extension in a way that whenever a file drop happens the look and feel of the email changes based on the Country code.

Segmented Data so that qualified subscribers enter the appropriate Entry Data Extension.

Used Automation Studio extensively to create file drop automations and scheduled automations.

Support the Email Marketing Manager in the development of new business requirements.

Worked on Automation studios and created related Activities.

Worked on Tracking to track the email activities.

Created Account, Data Extensions, Users, Roles under Administration Settings.

Research new and innovative technology and techniques to improve the automation of marketing process.

Provide support setup, training, and execution of marketing process.

Experience working on creating users, profile configuration, created File Locations using Data Management, Reports and Dashboards.

Creation of new campaigns, including data configuration, audience creation, and utilization of capabilities in the platform.

Designed personalized email content using HTML and CSS3 in Content Builder.

Design workflow rules and specify related tasks, time triggered tasks, email alerts, filed updates to Enable business logic.

Working with Marketing managers to understanding the purpose of the campaign and converting their strategy into Business requirement document and further building the road map using lucid charts.

Create journeys and implement marketing campaigns using marketing cloud tools like Journey Builder, Email Studio, and Automation Studio.

Lead the tactical execution of email campaigns, including developing HTML email templates,

Executing QA test plans, managing deployment, and analyzing the delivery/inbox placement of marketing emails and automation programs.

Monitoring the journeys and automations at the parent and child business units, because as most of the data comes from external source.

Responsible for creating various file drop activities and import file activities.

Created Journeys with different activities like update contact activity, to achieve the business conditions.

Responsible for technical coordination with QA and UAT Team to explain the outcomes of the HTML emails along with the various dynamic data attributes.

Working on the Approved Email templates to add the AMP Script according to the business requirements and the input data at various send able DE’s and Look up DE’s.

Creating the Sender profiles and Delivery profiles and send classifications before sending the emails.

Environment: Amp script Language, HTML, CSS, Data Loader, Reports, Dashboards, Automation Studio, Journey Builder, Email Studio, Mobile Studio, SOAP, REST API, Email Services, Marketing Automation, Exact Target, Journey Builder, Salesforce Administration, Adobe Creative Suite, A/B Testing, Analytics, Microsoft Office, content strategy, Email Marketing, HTML, CSS3, Responsive Design, information architecture.

Client: CarMax, Richmond Virginia. April 2021 to Aug 2022

Role: Sr. Salesforce Developer

Responsibilities:

Worked as enhancement team member and performing the roles of Salesforce.com Developer and Administrator in the organization.

Involved in various activities of the project, like information gathering, analyzing the information, documenting the functional and non-functional requirements.

SFDC Configurations/Customizations - User Interface, Page Layouts, Tabs, Custom fields, Custom objects, Validation Rules, Triggers, etc.

Configure Knowledge base in lightning and make it available with customized search functionality and profile-based layout.

Worked on literate list in Lightning web component.

Developed Apex Classes, Apex Triggers, Visual Force pages and their respective apex test classes for company wide sales quoting operations.

Loaded third party Java Script (JS) library in Lightning web component and made changes in Lightning web component body after it rendered.

Developed Proof of Concept’s Using Lightning Framework and Lightning Components for enhancing the look and feel of Lightning UI’s.

Called multiple apex classes using Lightning web components.

Personally, exploring Sales force Lightning app builder which enhances UI and drag and drop app building and good knowledge in Aura Application.

Created a user interface in Lightning using Aura components, CSS, Bootstrap for a user to enter case details and submit into Salesforce.

Used Lightning web components in Visual force.

Worked on Live Chat integration with websites of VBS.

Used Salesforce Lightning Inspector to debug the lightning components during the development process.

Experience in building Lightning components and applications using Lighting App Builder.

Deployed code changes into production and multiple sandboxes using Change Sets, Eclipse IDE, ANT migration tools.

Worked on knowledge in generating Reports, Dashboards, customized reports and analyzing the data in Salesforce.

Prepared custom objects and reports using sales force Lightning Experience.

Worked with Integration and web services. Integrated Salesforce with legacy systems using Apex Web services and outbound messaging.

Created new Custom Objects, Custom Fields, Custom Tabs, Components, Custom Reports, Profiles, Roles, and Sharing Settings with implementation of record level and field level security.

Used SOQL & SOSL queries to work on data migration from databases to SFDC using Data Loader, Workbench, Data loader.

Used Process Builder, Workflow Rules, Page Layouts, Approval Process, Tasks, Email Alerts, Field Updates and Outbound Messages to streamline business logic created to manage the Workflows&Approvals.

Environment: Saleforce.com, Force.com Explorer, Apex Triggers, Visualforce Pages & Apex Controllers Salesforce.com Data Loader, Workflow & Approvals, Custom Objects, Custom Tabs, Email Services

Client: Baxter International Inc, Deerfield, IL April 2018 to Mar 2021

Role: Sr. Salesforce Developer

Responsibilities:

Working as enhancement team member and performing the roles of Salesforce.com Developer and Administrator in the organization.

Implemented data migration and integration between legacy system and Salesforce CRM using Informatica on Cloud.

Configure Salesforce and marketing cloud integration user along with configuration in Salesforce.

Setup, maintain and optimize Email marketing campaign utilizing Exact Target/Salesforce Marketing Cloud.

Analyzed Visualforce pages and made changes to work efficiently in both classic and lightning mode.

Implemented Lightning components.

Developed Lightning components and Lightning apps to provide better and more interactive interfaces to end users, which help in sales enhancements.

Involved in SharePoint to Salesforce Automation Process (SAP) integration.

Created Server APEX Controller for Salesforce Lightning Experience.

Added Lightning Component to Lighting Pages and Record Pages.

Developed UI/UX changes for better user interface using Salesforce Lightning Design system.

Involved in Salesforce.com Application Setup activities and customized the apps to match the functional needs of the organization.

Responsible for performing administrative functions in Salesforce CRM like creation and modification of pick lists and lookup fields.

Designed, and deployed the Custom objects, Custom tabs, Entity-Relationship data model, validation rules, Workflow Rules, Auto-Response Rules, Page layouts, Components, Visual Force Pages to suit to the needs of the application.

Defined lookup and master-detail relationships on the objects and created junction objects to establish connectivity among objects.

Developed and configured various Reports and Report Folders for different user profiles based on the need in the organization.

Designed, and developed Apex Classes, Controller Classes, extensions and Apex Triggers for various functional needs in the application.

Customized page layouts for Opportunity, Contacts, and Accounts depending upon user roles, and groups.

Implemented the requirements on Salesforce.com platform and Force.com IDE Plug-in using Eclipse.

Implemented web-based case management automation - Web-to-Case and Email-to-Case (on Case Object) to track and solve customer's issues.

Used SOQL with consideration to Governor Limits for data manipulation needs of the application using platform database objects.

Involved in data mapping and migration of data from legacy systems to SalesForce.com Objects and fields.

Developed custom UI using CSS, HTML, Visualforce components and used jQuery, Java Script for front-end validation.

Used Data Loader for insert, update, and bulk import or export of data from Salesforce.com objects. Used it to read, extract, and load data from comma separated values (CSV) files.

Environment: Eclipse IDE, Controllers, CSS, Visual Force Pages, Data Loader, Workflows, Triggers, Web Services API, SAP, Salesforce CPQ, Force.com Explorer, Lightning, Marketing cloud Admin, Marketing cloud Integration, Agile Development Methodology.

Client: Inspire-IT Technologies, India Dec 2016 to Mar 2018

Role: Salesforce Admin/Developer

Responsibilities:

Performed the roles of Salesforce.com Admin and Developer in the organization.

Worked on various salesforce.com Standard objects, Custom Objects, Triggers, Classes, Pages, Reports and Dashboards.

Designed, developed and deployed the Custom objects, Page layouts, Custom tabs, Components, Visual Force Pages to suit the needs of the application.

Designed, developed and deployed Apex Classes Extension Classes to support Visual Force pages’ development, Test Classes for Unit testing and Apex Triggers for various functional needs in the application.

Created workflow rules and defined related tasks, time triggered tasks, Email alerts, filed updates to implement business logic.

Involved in design, coding, and maintenance phase.

Used SOQL & SOSL for data manipulation needs of the application using platform database objects.

Involved in various activities of the project, like information gathering, analyzing the information, documenting the functional and nonfunctional requirements.

Designed, developed and deployed Apex Classes, Controller Classes and Apex Triggers, packages for various functional needs in the application.

Designed and deployed Custom tabs, validation rules, Approval Processes and Auto-Response Rules for automating business logic.

Designed, and developed the Custom objects, validation rules, Page layouts, Components, Visual force Pages to suit to the needs of the application.

Developed and Customized User interface in Salesforce.com using Visual force, Apex controllers and Force.com IDE.

Integrated external financial systems for synching data in Salesforce.

Worked on various Salesforce.com standard objects like Campaigns, Leads, Accounts, Contacts, Opportunity, Forecast, Cases, Reports and Dashboards.

Implemented pick lists, dependent pick lists, lookups, master detail relationships, validation, and formula fields to the custom objects.

Imported data from excel sheets into Leads, Accounts, Contacts and Opportunities using Data Loader and Import Wizard.

Developed Visual Force Pages to include extra functionality and wrote Apex Classes to provide functionality to the visual pages.

Created Visual force mail templates and automated Email Process to send installation instructions to new and existing customers.

Developed and configured various Reports and Report Folders for different user profiles based on the organization initiatives.

Worked with admin team to create users, roles, public groups and implemented role hierarchies, sharing rules and record level permissions to provide shared access among different users.

Worked with admin team to create profiles and implemented Object and field level security to hide critical information on the profile users.

Developed Custom Objects, Custom Reports and configured the Analytic Snapshots to dump the data on regular basis for the sales performance and lead generation statistics.

Used the sandbox for testing and migrated the code to the deployment instance after testing.

Environment: SalesForce.com platform, Apex Script, Web services API, Visual Force Pages, Controllers, CSS, Encryption Fields, Workflow & Approvals, Custom Objects, Custom Tabs, Security Controls, Page Layouts, HTML, Java Script, Reports, Dashboards, Eclipse IDE Plug-in, Windows XP.

Indus Solutions Private Ltd. - Ahmedabad, India Mar 2014 to Nov 2016

Role: Salesforce Admin

Responsibilities:

Performing the role of Salesforce Developer in the organization.

Gathered business requirements by communicating with user team and trained team on how to efficiently utilize the system.

Developed various Custom Objects, Tabs, validation rules, Components.

Using Force.com developer toolkit including Apex Classes and Visual forcepages to develop custom business logic.

Worked on various SalesForce.com Standard Objects including Accounts, Contacts, Loads, Opportunities, Reports, Dashboards, Events, and Tasks.

Used Force.com web service API for implementing WSDL in the application for access to data from external systems and web sites.

Worked with SOQL & SOSL queries with Governor Limitations to manipulate the data from SalesForce.com platform database.

Created Custom Objects and fields for transactional and contractual information.

Encrypted sensitive data with Encryption Fields feature.

Designed and deployed Custom tabs, validation rules, Approval Processes, and Auto-Response for automating business logic.

Used Force.com IDE for development of Visual Force Pages, Apex classes, Triggers and debugging and analyzing logs.

Developed several Custom Reports & Dashboards to better assist managers and report folder to provide report accessibility to appropriate personnel.

Worked on Unit testing, for the customizations and developments done during the project.

Developed Cascading Style Sheets (CSS) for creating effects in Visual force pages.

Created workflow rules and defined related tasks, email alerts, and field updates.

Implemented pick lists, dependent pick lists, lookups, master detail relationships, validation and formula fields to the custom objects.

Environment: SalesForce.com platform, Apex Script, Web services API, Visual Force Pages, CSS, Encryption Fields, Workflow & Approvals, Custom Objects, Custom Tabs, Page Layouts, HTML, Java Script, Reports, Dashboards, Windows XP.

Educational Qualifications:

Bachelor of Technology, Information Technology.

Saleforce.com, Force.com Explorer, Apex Triggers, Visualforce Pages & Apex Controllers Salesforce.com Data Loader, Workflow & Approvals, Custom Objects, Custom Tabs, Email Services

Saleforce.com, Force.com Explorer, Apex Triggers, Visualforce Pages & Apex Controllers Salesforce.com Data Loader, Workflow & Approvals, Custom Objects, Custom Tabs, Email Services

Saleforce.com, Force.com Explorer, Apex Triggers, Visualforce Pages & Apex Controllers Salesforce.com Data Loader, Workflow & Approvals, Custom Objects, Custom Tabs, Email Services

Saleforce.com, Force.com Explorer, Apex Triggers, Visualforce Pages & Apex Controllers Salesforce.com Data Loader, Workflow & Approvals, Custom Objects, Custom Tabs, Email Services

Apex Language (Classes, Trigger, Batch, Schedule), SOQL & SOSL Language, Visualforce Pages, Components, Sales, Service, Ant based Force.com Migration Tool, Workflow rules, Approval Process, Profiles, Permission Sets, Role Hierarchy, Validation Rules, Custom objects, Relationships, Page Layouts, Search Layouts, Record Types, Reports, Dashboards

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