Giselle Ubben E-mail: ad2oty@r.postjobfree.com LinkedIn: www.linkedin.com/in/giselleubben

About Me

Economics and religion student with a passion for advertising, marketing, and music with 3 years of professional experience. I specialize in branded marketing campaigns, creative services, and analytical analysis. Education

Duke University August 2020-Expected Grad Date Dec 2023; Durham, NC Bachelor of Science in Economics, Bachelor of Arts in Religious Studies

● GPA 3.7 Relevant course experiences with Advertising and Society HSF Scholar Marketing Experience

Duke University / Academic Resource Center Marketing Intern August 2022-Present; Durham, NC

● Logo and graphic design of ARC branded material

● Create digital marketing material with Adobe Creative Cloud for campus ads, our website, and social media Anheuser-Busch / Experiential Marketing Intern June 2022-August 2022; New York, NY

● Constructed my own experiential advertising campaigns under the brands Budweiser, Bud Light, Michelob Ultra, Stella Artois, and Presidente based on market research to prepare 5 separate music festival activations

● Curated marketing pitches to present to senior executives

● Assisted in the execution of experiential events for Michelob Ultra and Bud Light FreshCo Marketing Studio / Marketing Intern January 2022-May 2022; Wilmington, NC

● Handled, created, and posted over 20 posts monthly of promotional content for restaurant clients’ social media accounts through the Meta Business Suite and increased interactions by 15%

● Assisted photoshoots and wrote scripts for promotional videography Additional Experience

Ba Da Bing Records / Intern May 2023-Aug 2023; Providence, RI

● Wrote engaging press releases for singles, albums, and music videos of artists on the label

● Logo design and creative design in music promotions

● Calculated monthly label royalties and evaluated demo submissions for potential label representation Duke Coffeehouse / Audio Engineer, DJ, Barista January 2023-May 2023; Durham, NC

● Marketed and promoted events through our staff-made graphics on our social media and website

● Set up and worked the sound system for concerts, dance parties, screenings, and music festivals

● Learned how to balance and adjust sound in a professional venue, plus audio effects, mixing, and reproduction

● Engaged with artists as a person of contact for concerts and shows WXDU (Duke University Radio Station) / DJ August 2021-Present; Durham, NC

● Play a weekly hour-long set and specialty shows on air

● Organize and volunteer in record fairs that featured local record shops and community members Skills

● Adobe Creative Cloud, Meta Business Suite, Microsoft Office Applications

● Skillful in advertising campaigns, experiential marketing, data analysis, graphic design, and social media

● Hobbies include DJing, guitar, drums, music, sports, travel, illustration

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