*

EDUCATION

Tysha Campbell

https://www.linkedin.com/in/tyshacampbell

ad2or1@r.postjobfree.com 647-***-****

PROFESSIONAL EXPERIENCE

CENTENNIAL COLLEGE

HON. BACHELOR OF PUBLIC

RELATIONS MANAGEMENT

Completed April 2018 Toronto, ON

SKILLS

SOFT

Collaborative Leadership

People Management &

Mentorship Purpose-First Business

Annual Brand Planning

Marketing Plans

Market Analysis

Brand & Client Management

Creative Brief Creation

Customer Retention

Client Management

Project Management

Marketing Automation

Process Improvement

Event Planning

Schedule Management

Business Development

Sourcing

Email Marketing

Executive Assistant Duties

TECHNICAL ADVANCED

Powerpoint • Excel • Google

Analytics • Photoshop • WordPress

GoDaddy • CANVA • SEO • Facebook

Ads • Function Point • SurveyMonkey

• Trello • Google Ads • Mail Chimp •

MS Office Suite • Instagram Ads

INTERESTS

CURRENTLY

• Home Cooking

• Kickboxing

• DIYs

• Python, JAVA coding

• Travelling (16 countries and counting)

ARGYLE PR BELIEVECO PARTNERS

MARKETING & NEW BUSINESS MANAGER

2022 – PRESENT Toronto (Hybrid)

• Drive innovative marketing strategies and RFP initiatives, securing lucrative new business opportunities and contributing to a +21% increase in revenue.

• Implemented data-driven sales strategies in the healthcare PR sector, analyzing market trends to identify untapped opportunities. Achieved a remarkable 16% increase in service sales within an 5-month period.

• Revitalized CPRS partnership, significantly boosting intern applications. Spearheaded and amplified Dairy Farmers of Ontario's pop-up experience, showcasing cultural influence with local artists and makers.

• Elevated company recognition and brand standing through the strategic development of award submissions and case studies with industry associations such as IABC, CPRS, ACE, PRovoke, etc

• Initiated and organized targeted information sessions for consultants to understand their preferences, challenges, and training needs. Effectively communicated gathered insights to Practice Leaders and Senior Executive Teams, fostering stronger professional connections and contributing to informed decision- making within the organization.

• Successfully orchestrated and managed strategic media relations initiatives, cultivating positive relationships with key media outlets, resulting in increased positive press coverage and effective communication of the company's key messages to target audiences (Crumbl Cookies).

• Oversaw end-to-end project management, optimizing planning, schedules, and budgets for seamless execution. Prioritized clear communication within teams, resolving challenges proactively for on-time, within-budget project delivery, consistently exceeding quality expectations.

• Analyzed online data and marketing activities, producing monthly reports that directly contributed to increased engagement and successful new business wins.

• Responsible for managing and updating the social media accounts for Argyle Brand, Believeco, CFO, and CEO, while simultaneously overseeing content updates on Argyle’s website, blog, and other organic marketing channels.

• Led and guided a 4-member RFP team, ensuring the delivery of high-quality submissions and contributing to overall team success.

• Pioneered thought leadership and visibility efforts, securing speaking opportunities for senior leaders and expanding the company's reach through IABC and UNESCO.

• Oversaw comprehensive editorial calendar management, facilitating organized and timely company-wide content planning. FREELANCE

DIGITAL MARKETING CONSULTANT

2022 – PRESENT Canada, GTA (Remote)

• Create and optimize digital marketing strategies, to achieve an increase in overall campaign effectiveness.

• Implement website enhancements that include redesign of overall look and feel resulting in reduction of bounce rates and improved user engagement.

• Led the development and execution of targeted Google Ads campaigns, contributing to a 15% increase in donor acquisition.

• Established strategic backlink partnerships, resulting in a 50% increase in backlinks and improved online visibility.

• Conduct thorough competitor analyses, that helps to inform strategic decisions, contributing to a more competitive market position.

2

EDUCATION

CENTENNIAL COLLEGE

HON. BACHELOR OF PUBLIC

RELATIONS MANAGEMENT

Completed April 2018 Toronto, ON

SKILLS

SOFT

Collaborative Leadership

People Management &

Mentorship Purpose-First Business

Annual Brand Planning

Marketing Plans

Market Analysis

Brand & Client Management

Creative Brief Creation

Customer Retention

Client Management

Project Management

Marketing Automation

Process Improvement

Event Planning

Schedule Management

Business Development

Sourcing

Email Marketing

Executive Assistant Duties

TECHNICAL ADVANCED

PowerPoint • Excel • Google

Analytics • Photoshop • WordPress

GoDaddy • CANVA • SEO • Facebook

Ads • Function Point • SurveyMonkey

• Trello • Google Ads • Mail Chimp •

MS Office Suite • Instagram Ads

INTERESTS

CURRENTLY

• Home Cooking

• Kickboxing

• DIYs

• Python, JAVA coding

• Travelling (16 countries and counting)

SKYVIEW GROUP OF COMPANIES

EXECUTIVE, MARKETING AND NEW BUSINESS

2021 to 2022 North York (Hybrid)

• Led the launch of Instagram and Facebook campaigns, for new apartment listings devising a strategy, scheduling posts, and engaging the community, resulting in a significant 38% expansion in social media reach.

• Managed the entire lifecycle of small-scale proposals, from design and layout to finalization, elevating proposal quality and supporting successful business development.

• Spearheaded cross-functional collaboration between marketing and sales, aligning efforts to deliver comprehensive solutions. Coordinated joint initiatives that led to the successful launch of the Widdicombe project, resulting in an additional $30,000 increase of business that quarter.

• Built informational, data-centered reports at the end of each campaign cycle for Skyview Group of Companies around pre- determined KPIs, including marketing spend, new leads, engagement metrics, revenue-generating activity, and real-time reporting.

MARKETING COORDINATOR

2020 – 2021 North York (Hybrid)

• Enhanced promotional materials by developing and updating content for accuracy and relevance.

• Took charge of the company website, crafting compelling web and newsletter content to captivate audiences.

• Facilitated collaboration between Finance and clients as a liaison, ensuring smooth communication and understanding.

• Conducted resident satisfaction surveys, extracting valuable insights to assess and improve service quality.

• Managed resident inquiries, fostering satisfaction and engagement through responsive and effective communication.

• Identified cost-saving opportunities by sourcing vendors, contributing to financial efficiency initiatives.

RE/MAX ULTIMATE

PROJECT MANAGER, MARKETING

2017 to 2020 North York (Hybrid)

• Developed and managed project timelines using Asana or Trello, ensuring streamlined communication and coordination among team members.

• Produced monthly real estate agent growth reports, offering comprehensive insights into earnings, price lists, gains, losses, and lead sources.

• Conducted thorough market research to inform business strategies and identified opportunities for growth, executing digital marketing strategies across email, social media, and websites to enhance the online presence of the business.

PROOF INC

ACCOUNT COORDINATOR, CORPORATE & FINANCIAL

2018 to 2019 Toronto

• Supported communications campaign execution to enhance and manage client reputations, collaborating with mid-level and senior management.

• Promoted brands and new product launches in collaboration with clients, contributing to successful marketing initiatives.

• Attended networking and media events, enhancing visibility and engagement for PR campaigns and activities.

• Conducted media relations for press outreach, developing client press briefs and press releases for effective communication.

• Built and managed media lists for various Canadian markets, ensuring targeted and comprehensive outreach.

• Brainstormed content ideas, assisted with event planning, travel, and appointment scheduling, contributing to efficient campaign execution and client support.

Contact this candidate