ALLISON MICHELS

M ARKETING E XPERT & B USINESS L EADER

PROFESSIONAL PROFILE

Digital Marketing Expert and results-driven business leader with forward-thinking approach centered on company success and competitive growth seeking executive level marketing leadership role in an innovative company. Demonstrated record of success in building successful teams, managing profitable operations, and creating engaging digital marketing campaigns to drive sales. Passionate about developing leaders and helping people LAUNCH to the next level. SELECT ACCOMPLISHMENTS

• Created international leadership curriculum for John Maxwell & Maxwell Leadership

• Developed LAUNCH Leadership Conference, and have trained over 1000 leaders

• Selected as a Goldman Sachs 10,000 Small Business Scholar 2022, Entrepreneurial Certificate Babson College

• 5x Best Selling Author, Podcast Host, and Keynote Speaker to over 70+ countries, and thousands of business leaders globally

• Conducted Transformational Leadership Training in Paraguay with Maxwell Leadership SKILLS

• Cross-Functional Leadership

• Marketing to High-Net-Worth Companies/

Individuals

• Cultivating leadership skills and relationship

building

• Graphic Design: Adobe, Canva

• AI Integration

• E-commerce Platforms

• Strategic Planning/Execution

• Budget/Financial Control

• Project Management

• Digital Marketing Expert

• Content Creation

• Social Media Management

• Digital Marketing Tools

• CRM

• Entrepreneurship

• Communication

• Data Analysis

• SEO

• Content

Management

Systems

• Tech Integration

WORK EXPERIENCE

NUESKE’S APPLEWOOD SMOKED MEATS, WITTENBERG, WI, 2022 TO PRESENT 8 FIGURE B2B AND B2C SPECIALTY FOOD MANUFACTURING COMPANY SELLING TO FINE DINING & HIGH NET WORTH CUSTOMERS NATIONAL MARKETING MANAGER

• Marketing Plan Ownership: Generated the first strategic plan for the marketing department in 90 years to increase brand awareness, executed the strategic plan

• Marketing Data Analysis: Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, Meta

• Administer for CRM: SalesForce to segment customers, build sales funnels, and convert sales

• Digital Marketing Strategy: Led content, social media, SEO, and email marketing strategy

• Social Media Management: Increased organic social media engagement by 200% in 12 months. Increased paid advertising conversion.

• Content Creation: Hired company chef to develop new recipes, food photography & video

• Agency Relationship Management: Hired agencies for web development, branding, PR, and paid advertising

• Branding: Updated and enforced the brand guide, brand consistency, and brand awareness guidelines.

• Event Strategy: Led strategy and promotion of hosted and sponsored company & customer events

• Martech Stack and Reporting

• Leadership Skills: Reported directly to Executive team, Built and managed an incredible marketing team

• Budget Management: Built and optimized marketing budget, deployed budget, hired appropriate vendors Wausau, WI 715-***-**** ad2oni@r.postjobfree.com LinkedIn ALLISON MICHELS Page 2

LAUNCH, WAUSAU, WI, 2006 TO PRESENT

CEO/FOUNDER

B2B AND B2C LEADERSHIP DEVELOPMENT COMPANY SELLING TO FORTUNE 500 COMPANIES

• Leadership Development for Fortune 500 & Global Companies: Cola-Cola, UnitedHealth Care, Genus PLC, Accuray to develop their sales and leadership teams.

• 5x Bestselling Author: Authored and published 5 best-selling personal development books.

• Global Keynote Speaker, Trainer & Content Develop for John Maxwell: Facilitate the development, motivation, and education of teams ranging from 10-2000 members as a Certified Leadership Keynote Speaker, Trainer, and Coach with Maxwell Leadership.

• Built Brand to Attract High-End Clients: Developed marketing plan and strategy to grow business & attract high end clients

• Founder of LAUNCH Leadership Conference in which 1000 leaders were trained ALLISON LIDDLE DESIGNS, WAUSAU, WI, 2006 TO 2019

MARKETING CONSULTANT/OWNER

B2B MARKETING CONSULTANCY WORKING WITH MULTI-MILLION DOLLAR REAL ESTATE & BUILDING COMPANIES

• Engaged with representatives from exclusive multi-million-dollar brands.

• Comprehensively assessed clients’ needs and provided tailored recommendations to achieve their goals based on KPIs, timelines, and budget.

• Devised and implemented strategic marketing plans that focused on ideal customer acquisition.

• Authored, edited, and updated content for client websites.

• Designed and delivered technical and non-technical marketing presentations; authored public relations campaign materials, articles, and newsletters.

• Ensured adherence to budget parameters while developing and implementing marketing strategies by analyzing key data and consumer demographics, increasing revenue.

• Interfaced with clients to drive sales growth through marketing efforts.

• Allocated large budgets in collaboration with other departments to eliminate redundancies.

• Executed target market research to identify customer needs and competitor trends.

• Introduced foundational processes for business operations.

• Identified and capitalized upon opportunities and strategies for industry growth. MAXWELL LEADERSHIP CERTIFICATION, ORLANDO, FL, 2006 TO PRESENT CERTIFIED LEADERSHIP COACH/TRAINER/SPEAKER

• Supervised the development of content for John C. Maxwell's Transformational Leadership Roundtables in countries around the world.

• Adjusted and updated content based on cultural differences and varying experience levels.

• Traveled to Paraguay to train and create a course for his book, "The 21 Indispensable Qualities of a Leader.”

• Established a "Leaders are Readers" initiative for global leaders to read to children that reached 20k+ children.

• Obtained certifications to teach John C. Maxwell's content:

- The 21 Irrefutable Laws of Leadership

- The 15 Invaluable Laws of Growth

- Leadership Gold

- Today Matters

- Everyone Communicates, Few Connect

AWARDS AND HONORS

• Goldman Sachs 10,000 Small Business Finalist

• Stellar Leadership Development Business Award

• I Spark Change Humanitarian Global Docu-Series

• Athena Young Professional Leadership Award Recipient

• John Maxwell Team President's Advisory Council

ALLISON MICHELS Page 3

PROFESSIONAL AFFILIATIONS

• Disney’s Approach to Employee Engagement

• John Maxwell Certified Speaker, Trainer, Coach

• Adaptive Schools & Corporate Seminar

• Adaptive Schools Cognitive Coaching

ADDITIONAL INFORMATION

Interests: hiking, yoga, running, skiing, camping, traveling, reading EDUCATION

CERTIFICATE IN ENTREPRENEURSHIP, 2022

Babson College – New York, NY; Goldman Sachs 10,000 Small Business Scholar BACHELOR OF SCIENCE (B.S.) IN SCIENTIFIC & TECHNICAL COMMUNICATIONS [CUM LAUDE], 2005 Michigan Technological University – Houghton, MI

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