Marketing Manager Project Management
Resume:
CHRIS BAKHOLDIN
SENIOR MARKETING MANAGER AUBURN, WA, UNITED STATES 253-***-****
DETAILS
Auburn, WA, United States
**************@*******.***
LINKS
SKILLS
Marketing Strategies
Program Management
Communications
Field Marketing
Go-to-Market Strategy (GTM)
Leadership
Project Management
Sales
Product Marketing
Microsoft Office
Digital Marketing
Event Management
HOBBIES
Travel, Wine & Spirits, Sports,
Lifelong Learning
PROFILE
Experienced and results driven B2B Marketing Manager with over 15 years of proven success in leading sales and channel marketing projects from ideation to implementation. A dynamic professional skilled in utilizing strategic marketing approaches to propel initiatives, I have a track record of effectively preparing and overseeing online and print marketing campaigns, events, and product education. My expertise has consistently led to significant improvements in partner relations, contributing to the overall success and growth of the companies I have served. Committed to driving impactful marketing strategies and fostering collaborative relationships for sustainable business success.
EMPLOYMENT HISTORY
Integrated Marketing Manager- Sales Enablement at SanMar, Issaquah October 2020 — May 2023
● Developed and evaluated go-to-market strategies for product campaigns and developed innovative marketing strategies to reach various customer segments across multiple channels of the business.
● Collaborated with marketing and sales to curate innovative print and digital marketing campaigns for field sales teams to execute. These campaigns generated a 10% increase in sales.
● Created and implemented strategic marketing plans for each seasonal product launch across multiple marketing channels and platforms, resulting in increased sales and customer engagement.
● Created and implemented an online and digital integrated marketing campaign for a segmented sales channel that generated a 10% increase in website visits and increased e-commerce profitability for clients.
● Developed and executed a client resource tool with digital assets that increased productivity and maximized profits for clients. This tool received 30k hits per month at launch from this customer segment.
Senior Project Manager at SanMar, Issaquah
January 2018 — October 2020
● Developed and implemented multiple print and online project management plans for national and private brands including budgeting, resource allocation, vendor management, and scheduling.
● Successfully managed a co-op project budget of over $1 million for several multi-national brands. Created innovative direct mail sampling campaigns to educate customers on product features and benefits.
● Led and managed a cross-functional team of 3-5 people to create innovative marketing content for our digital asset management tool.
● Collaborated yearly with sales and enterprise clients to develop and facilitate marketing plans, trade show events, and educational platforms to mutually generate revenue and maintain a commitment to achieve corporate goals. Project Manager at SanMar, Issaquah
September 2006 — January 2018
● Managed the Marketing department project schedule to ensure tasks were completed on time and within budget, while communicating changes and status reports to all major stakeholders.
● Maintained and managed intake of external marketing projects from all divisions of the company and worked internally to ensure project success.
● Collaborated with the product development team to ensure tasks were completed on time and met quality standards.
● Collaborated with external vendors to ensure successful integration of project plans, deadlines, and third-party solutions.
● Led weekly stand-up meetings to ensure project success and clear communication among all divisions within marketing. EDUCATION
Bachelor of Science, Business Administration- Marketing, California State University, Fresno
● Dean’s List
● Internship: St. Agnes Medical Center Foundation, Fundraising Associate
● Pi Sigma Epsilon- Fraternity Secretary
● The Collegian- Advertising Manager
Project Management Certificate, Bellevue College, Bellevue COURSES
Certified ANA Marketing Professional, Association of National Advertisers September 2023
EXTRA-CURRICULAR ACTIVITIES
Owner at CBak Designs, Auburn
2019 — Present
● Owner
● Entrepreneur
● Designer & Creator
● Innovative Marketer
Marketing Consultant at Auburn Valley Humane Society, Auburn 2010 — Present
● Marketing Consultant
● Volunteer & Advocate
● Foster Parent
Volunteer at Bellevue Botanical Garden, Bellevue
2015 — Present
Product sales marketing programs business marketing field sales Photoshop trade shows Email marketing digital marketing persuasive management skills work independently email marketing verbal communication promotions managing social media creative management measurement data client relationships presentations results-driven detail-oriented manage projects project plan facilitation skills ability to learn quickly quick learner self-starter consulting PowerPoint BS time management written communication process improvement self-motivated resourceful takes initiative to prioritize organized marketing collateral strategies document process stakeholders communication strategy Office 365 customer service project implementation problem-solving brand strategy branding e-commerce e-commerce project management tools strategic thinking attention to detail customer engagement marketing budget management budgets retail interpersonal skills relationship building flexible deadline-driven collaborating committed customer experience digital video workflow product marketing product management marketing materials product roadmap marketing roadmap multi-task B2B Marketing marketing plan customer advocacy Customer marketing effective communicator written communications collaborator flexibility advocate decision making solving problems prioritization adaptability Marketing budget Managing budgets management managing people point of sale critical thinking leadership ability good listener delegate taking initiative provide leadership
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