Versatile business management professional seeking a managerial assignment in Sales & Marketing with a reputed

company: keen on utilizing acquired skills & knowledge and leveraging 20 years of experience to achieve organization’s business objective. Adept in managing the sales cycle from the GT, gathering requirements, appointing distribution partners, finalizing proposals & deals, payment realization and close-out.

Professional qualifications

Career Objective

Master of Business administration - Wrexham Glyndwr University – UK (Landon tech city campus)

National Diploma in Sales and Marketing – Sri Lanka Institute of Marketing (SLIM)

Upper Intermediate + English language – British council of Sri Lanka

Key Skills related to the position

Business Development, Sales & Marketing

Managing sales teams and distributors

Strategic/Volume planning

Direct Sales, Channel Sales, Key Account Management

Branding, Sales Promotion, Trade Events

Market Research, Competitor Analysis

Customer Requirement Analysis, Proposal Drafting, Deal Closure

Customer Relations, Acquisition, Retention

Business Estimates, Sales Budgets, Cost Management

Problem Solving, Communication, Negotiation, Presentations

Professional Experience

Regional Manager-Dialog Axiata PLC

Union place, Colombo, Sri Lanka Jan 2016 – Present

The Company is Sri Lanka’s flagship telecommunications service provider which operates Dialog Mobile, the country’s largest mobile telecom network with the largest subscriber base with excess of 12.5 million. As well as the FIRST Mobile operator in Sri Lanka to obtain a License to operate a Mobile Payment System “eZ Cash”.

Responsibilities:

Building new channels for the non-traditional services like eZ Cash

Leading the team to acquire and activate eZ Cash merchants

Develop eZ Cash strategies to increase service uptake through the retailer points

Build eZ Cash eco system at the trade level which would help the eZ Cash services

Responsible for providing continuous training to retailers on eZ Cash products and services

Developing new channels and eco system to sell digital services at regional and rural level

Directing the team to select and appoint online payment agents to promote online purchases

Conduct promotions to create awareness of the product among merchants and customers

Introduce new products that could penetrate the retailer channel to increase channel profitability

Recruit and train eDSR’s to cater to the increase in demand

Service strategic partner eZ cash retail partners through the existing distributor network

Develop new eZ cash distribution channels with regional micro finance organizations and conduct training programs for corporate staff located in regions to enhance knowledge on the eZ Cash products

Responsible for brands presence / points of sales materials / Marketing / Promotional activities that takes place in the region

Building effective new distribution channels for NFC – travel pass

Overall responsibility of channel and people / team development

Organize along with the senior management training and educational sessions for sales staff to improve their product knowledge and to develop a marketing-oriented culture

Attract, retain, motivate, and develop the human resources of SBU / Department to deliver high level of performances against agreed targets.

Identify the strengths and weaknesses of the team members and initiate activities to bridge the skill with the HR team.

Evaluate performances of direct repartees for compliance with established policies and objectives

Achieve key performance indicators for agreed sales targets for home solution team

Contribute to the preparation of the marketing budget for enterprise

Monitor the cost effectiveness of advertising / marketing activities to ensure they are in line with the budget.

Overall responsible for the execution of the incentive plan of the sales staff

Trainings:

KPI setting for Building a Marketing Plan Program – Mercury international – India

Leveraging influence – Mercury international – India

Written Communication – Yukthi Gunasekara

Better You - Grooming & Etiquette Program – Olanway institute of language

Building a Distributor Business Plan - Mercury international – India

Consultative Value Selling - Mercury international – India

Regional sales manager-The swadeshi industrial works PLC

Kandana, Sri Lanka Sep 2014 – Jan 2016

The company is a leading manufacture and distributes Beauty/Laundry soap and personal care products in throughout the Sri Lankan Island.

Responsibilities:

Managing given financial budgets in the region via achieving the company goal.

Manage sales of swadeshi products in the general trade.

Ensure distributors sustainability and timely appointing distributors for managing the distribution network

Manage client relations to retain and grow business with existing accounts.

Prospect market, generate leads and acquire new client accounts to meet company’s growth targets.

Contribute to brand development through active participation in promotion campaigns, seminars, and other trade events.

Formulate and implement plans to achieve predefined revenue and non-revenue business targets.

Requiting sales team and developing/coaching/directing for achieving company goals.

Area sales manager –

Lanka canneries Ltd (MD) – Narahenpita, Sri Lanka - Feb 2012 - Sep 2014

Lanka canneries are Sri Lanka’s largest and best manufacturing and Distribution Company for Jam, sauce and cordials products.

Highlights:

Achieved double digits growth vs. last two years with a high numeric expansion.

Mapped and Initiated HORECA Operation in Western Province

Converted / Restructured the distribution network to a sound level

Area sales manager –

Coca cola beverages Sri Lanka Ltd – Biyagama, Sri Lanka - Oct 2010 - Feb 2012

The company is the largest manufacturing and Distribution Company for carbonated soft drinks in Sri Lanka and worldwide.

Responsibilities:

•Generated sales for the complete range of products - consistently achieving monthly product, revenue and collection targets with the team.

•Responsible for volume planning and managing the sales team and distributors in Western/Sabaragamuwa and east regions.

•Training, Coaching, and directing the sales team individually for achieving the company expectations.

•Identified prospects and provided value added and cost-effective proposals for business development and implementing.

•Tracked markets analyzed competitor activities and implemented measures to protect and grow company’s market position.

•Conducted periodic customer surveys to evaluate customer satisfaction with products and services, identify areas of concern and business risks and implemented corrective actions.

•Contributed actively to sales promotion campaigns, product awareness drives and brand building programs including trade shows, Fairs, exhibitions, etc.…

•Monitored and coordinated with different channel partners and expanded market reach.

Highlights:

•Elected as the best Areas sales manager with the highest cooler purity level

•Restructured / reestablished the distributor network and set up foundation for a sustainable business

•Engaged in introducing / launching dedicated 175 ml Cream soda / Portello flavors for N/E

Route to market Executive – Coca cola beverages Sri Lanka LTD

Biyagama, Sri Lanka Sep 2008 – Oct 2010

Responsibilities:

•Ensuring a smoother and sound distribution channel with solid distribution partners / ensuring distributor sustainability.

•Evaluating distributor operational standards / making assessments and ensure the steadiness of the distribution channel.

•Identifying / onboarding suitable distributor partners and offering them right opportunities

•Identifying distribution gaps and planning demarcations/distributor appointments.

•Planning demarcations/restructuring on existing territories and increasing service frequencies for volume expansions.

•Making sure daily operations as per the standard’s operational blueprints / territorial plan

•Looking into nonviable markets and converting them as lucrative markets for all stakeholders

•Preparing sales and marketing plans to improve market share levels/numeric distribution and sales weighed distributions.

•Planning, Organizing, driving island-wide sales generation activities / campaigns.

•Setting up strategic activities in improving ASMPQ and RED standards with the marketing team.

•Ensuring floor stocks levels (Packs and flavors) at the distributor locations based on forecasted sales in supporting daily sales goals.

•Identifying know how / competencies gaps in front line sales staff and proposing / planning periodically training sessions /workshops.

•Engaging with HR partners in sales reequipments for ensuring qualitative recruitments.

Highlights:

•Actively engaged in EDS project in entire country as a route to market executive with management team

•Engaged southern revival / North streamlining project

•Worked as a voluntary ASM

•Engage and parallelly worked with RSM north and east as the RTM partner

•Drafting and / Implementing direct operation in Avissawella distribution areas

Sales Executive – Coca cola beverages Sri Lanka ltd

Biyagama, Sri Lanka Sep 2005 - Sep 2008

Highlights:

•Won awards for best performance in sales at National Sales awards with a highest growth.

•Participated for displays and merchandizing training program done by coca cola global training team, group of South Africa and “frigo- glass” of Greece.

Responsibilities:

• Handled the distribution in part of western region.

• Prepared strategic plans for volume generating.

• Implemented plans to compete with established international brand of Pepsi cola and migrate their accounts to coca cola account.

• Participated in sales promotion campaigns – MIT programs, house to house and street campaigns - to achieve corporate, team and individual sales targets.

• Dealt with and resolved customer complaints ensuring customer satisfaction and retention.

Sales representative – Coca cola beverages Sri Lanka LTD

Biyagama, Sri Lanka Oct 2003 – Sep 2005

Responsibilities:

•Achieved budgeted sales targets with physical and unit wise sales.

•Expanded Numeric distribution level and market share level in the respective market.

•Identified potential accounts and placed coolers to increase the sales.

•Proposed potential competitor accounts for contract sales and gathered the competition.

•Managed the distributor cash floor via controlling market debtor’s level.

•Ensured ASMPQ and RED standards in the marketplace.

•Proposed shadow distributors for distributor replacements and new appointments.

•Increased CIT level in the marketplace with different strategies.

•Activated new channels for contributes regional sales.

•Planed special events/projects for high sales.

•Managed key accounts and generated enhanced sales for the company product portfolio by assuring customer satisfaction.

Education

Prince of Wales’ College; Moratuwa, Sri Lanka

High school or equivalent,

GCE A Levels-Aug 2003

GCE O Levels-Dec 1999

Computer engineering – level 3 – The open university of Sri Lanka.

Professional Development:

Trainings:

• Full time Computer Technology Course - Introduction to Computers, Basic Computer Concepts, MS DOS, Windows 98, MS Office, C & C++ Programming Languages, Visual Basic programming, Jayewardenepura university computer center, Sri Lanka.

References

Mr. Shyam Hemantha

Senior Sales Manager – Dialog Axiata PLC

Union Place, Colombo 2, Sri Lanka

+94.777 330410

Mr. Asoka Bandara

Group head of corporate affairs & Strategy – Maliban group of companies

Independent director – Litro terminal

Visiting Lecturer – MBA /PG

Nawala, Sri Lanka

+94.777 689860

Personal Information

Birth date : April 1983

Age : 39 years

Nationality : Sri Lankan

Civil status : Married

Contact this candidate